Rascasse Audience Intelligence

Peter Rabbit (TV series) Audience in United States

A data profile of the people who buy, follow and care about Peter Rabbit (TV series) in United States — modelled from more than twelve digital signal sources. Peter Rabbit (TV series) has an estimated audience of 572,689 people in United States.

#2929among Movie / TV Show / Series in United States#6295in Movies & TV

The average Peter Rabbit (TV series) fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super 8 Motels, Florida Gators baseball, Furby, with strongest over-indexing on Super 8 Motels (1683.69× the country average).

Demographically, the Peter Rabbit (TV series) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peter Rabbit (TV series) fan in United States is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Super 8 Motels.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Rabbit (TV series) profile in United States.

Audience size
573K
in United States
Gender
63.5%♀
36.5% male
Age
37.7
average years
Country rank
#33773
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peter Rabbit (TV series) viewers

63.5% are female, 36.5% are male, average age 37.7.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Peter Rabbit (TV series) audience in United States
MetricValue
Female63.5%
Male36.5%
Average age37.7
Estimated audience size572,689
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Peter Rabbit (TV series) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Peter Rabbit (TV series) audience comes from United States.

Worldwide audience distribution share by country for Peter Rabbit (TV series)
CountryShare
United States19.8%
United Kingdom17.6%
Australia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Rabbit (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Peter Rabbit (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~10K1.26×
02Utah~7K1.21×
03Mississippi~6K1.18×
04Arkansas~6K1.17×
05Maine~3K1.14×
06Washington~10K1.13×
07Oklahoma~8K1.13×
08Rhode Island~2K1.13×
09Texas~60K1.12×
10West Virginia~3K1.11×
11California~80K1.09×
12South Carolina~10K1.09×
13Oregon~8K1.09×
14Kentucky~9K1.08×
15Idaho~4K1.08×
16North Carolina~20K1.07×
17Arizona~10K1.07×
18Georgia~20K1.05×
19Virginia~20K1.05×
20Tennessee~10K1.05×
21Connecticut~7K1.05×
22Massachusetts~10K1.04×
23Louisiana~9K1.04×
24Indiana~10K1.02×
25New Jersey~20K1.00×
26Missouri~10K1.00×
27Vermont~1K1.00×
28Alaska~1K0.99×
29New York~40K0.98×
30Pennsylvania~20K0.98×
31Maryland~10K0.98×
32Kansas~5K0.98×
33New Hampshire~2K0.97×
34New Mexico~3K0.95×
35Ohio~20K0.94×
36Nebraska~3K0.93×
37Montana~2K0.93×
38Michigan~20K0.91×
39Florida~40K0.90×
40Illinois~20K0.90×
41Delaware~2K0.90×
42Iowa~5K0.89×
43Wisconsin~9K0.88×
44Minnesota~8K0.88×
45Hawaii~2K0.88×
46North Dakota~1K0.87×
47Washington, District of Columbia~2K0.86×
48Nevada~5K0.85×
49South Dakota~1K0.85×
50Colorado~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Peter Rabbit (TV series), United States
0.84×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Rabbit (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Rabbit (TV series) audience
#·InterestCategoryAffinity×
01Super 8 MotelsTravel & Leisure1683.69×
02Florida Gators baseballSports92.55×
03FilGoalSports71.21×
04Florida Gators men's basketballSports58.01×
05FurbyKids & Family54.00×
06Martin ScorseseMovies & TV22.72×
07Red Roof InnTravel & Leisure20.00×
08Stacy KeiblerMovies & TV20.00×
09Mohamed SalahSports20.00×
10TunisiaTravel & Leisure20.00×
11Florida Gators footballSports18.15×
12Motel 6Travel & Leisure14.78×
13Florida GatorsSports13.90×
14I, Robot (film)Movies & TV13.33×
15Ratatouille (film)Movies & TV13.30×
16CheapOairTravel & Leisure10.93×
17Vera WangFashion & Accessoires9.71×
18Tom CruiseMovies & TV9.32×
19Zara LarssonMusic & Radio8.72×
20Planet FitnessSports3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Rabbit (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Rabbit (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.78×
Convenience OrientationPREMIUM1.53×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Rabbit (TV series) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
CreativityOPEN0.86×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peter Rabbit (TV series) have in United States?

Peter Rabbit (TV series) has an estimated audience of 572,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Peter Rabbit (TV series) viewers?

63.5% of Peter Rabbit (TV series) fans are female, 36.5% are male, with an average age of 37.7 years.

03

Which brands do Peter Rabbit (TV series) fans like most?

Peter Rabbit (TV series) fans show strongest brand affinity for Super 8 Motels (1683.69×), Florida Gators baseball (92.55×), and Furby (54×) over the country average.

04

Where do Peter Rabbit (TV series) fans live in United States?

Peter Rabbit (TV series) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Rabbit (TV series) fans also like?

Beyond Peter Rabbit (TV series) itself, the audience over-indexes on Florida Gators baseball (92.55×), Furby (54×), Florida Gators men's basketball (58.01×), and Florida Gators football (18.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Peter Rabbit (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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