ACC Men's Basketball Tournament Audience in United States
ACC Men's Basketball Tournament has an estimated audience of 345,049 people in United States. 24.8% are female, 75.2% are male, average age 36.0. Top regions: North Carolina, Virginia, South Carolina. Top brand affinities: Duke Blue Devils men's basketball, De'Aaron Fox, FIBA EuroBasket, Damian Lillard, Thandie Newton.
The average ACC Men's Basketball Tournament fan in United States is 36.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, South Carolina. Top brand affinities include Duke Blue Devils men's basketball, De'Aaron Fox, FIBA EuroBasket, with strongest over-indexing on Duke Blue Devils men's basketball (23.86× the country average). Demographically, the ACC Men's Basketball Tournament audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of ACC Men's Basketball Tournament fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 36.0 |
| Estimated audience size | 345,049 |
Audience persona
The typical ACC Men's Basketball Tournament fan in United States is more male, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Duke Blue Devils men's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 77,946 | 7.51× |
| Virginia | 21,485 | 2.56× |
| South Carolina | 21,044 | 4.05× |
| Kentucky | 18,175 | 4.2× |
| New York | 11,532 | 0.6× |
| Florida | 11,045 | 0.47× |
| Georgia | 10,325 | 0.97× |
| Tennessee | 7,503 | 1.08× |
| California | 7,072 | 0.19× |
| Pennsylvania | 6,939 | 0.6× |
| Texas | 6,133 | 0.21× |
| Indiana | 5,952 | 0.94× |
| Massachusetts | 5,235 | 0.77× |
| Ohio | 3,801 | 0.36× |
| Illinois | 3,431 | 0.3× |
| Washington, District of Columbia | 3,272 | 3.16× |
| Colorado | 3,269 | 0.6× |
| Connecticut | 3,205 | 0.93× |
| Maryland | 3,056 | 0.52× |
| Michigan | 3,027 | 0.34× |
| New Jersey | 2,908 | 0.33× |
| Wisconsin | 2,464 | 0.47× |
| Maine | 2,248 | 1.82× |
| Minnesota | 2,018 | 0.41× |
| Washington | 1,935 | 0.28× |
| West Virginia | 1,696 | 1.06× |
| Louisiana | 1,631 | 0.37× |
| Iowa | 1,594 | 0.56× |
| Alabama | 1,568 | 0.33× |
| Mississippi | 1,497 | 0.53× |
| Missouri | 1,373 | 0.25× |
| New Hampshire | 1,331 | 0.98× |
| Nebraska | 1,315 | 0.76× |
| Utah | 1,280 | 0.41× |
| Arizona | 1,240 | 0.18× |
| Nevada | 1,228 | 0.37× |
| Kansas | 1,175 | 0.43× |
| Delaware | 1,162 | 1.22× |
| Oregon | 1,100 | 0.28× |
| Arkansas | 1,043 | 0.37× |
| Montana | 997 | 1.04× |
| South Dakota | 988 | 1.24× |
| Oklahoma | 956 | 0.25× |
| New Mexico | 831 | 0.48× |
| Idaho | 806 | 0.47× |
| Vermont | 796 | 1.31× |
| Rhode Island | 750 | 0.68× |
| Hawaii | 719 | 0.48× |
| Wyoming | 719 | 1.41× |
| North Dakota | 645 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duke Blue Devils men's basketball | 23.86× | Sports |
| De'Aaron Fox | 57.86× | Sports |
| FIBA EuroBasket | 87.85× | Sports |
| Damian Lillard | 24.86× | Sports |
| Thandie Newton | 20× | Movies & TV |
| Joel Embiid | 18.71× | Sports |
| Jrue Holiday | 20× | Sports |
| Battlefield 4 | 30.12× | Games |
| Duke University | 16.52× | Business & Career |
| Kia Sportage | 17.81× | Cars & Mobility |
| Kawhi Leonard | 11.71× | Sports |
| College basketball | 4.4× | Sports |
| Gonzaga Bulldogs men's basketball | 16.1× | Sports |
| United States national football team | 13.99× | Sports |
| FC Bayern Munich | 5.36× | Sports |
| Paul George | 14.1× | Sports |
| NBA | 2.32× | Sports |
| Motorcycle accessories | 6.13× | Cars & Mobility |
| Big 12 Conference | 10.73× | Sports |
| NBA playoffs | 3.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.38 |
| Risk Appetite | THRILL | 1.35 |
| Travelling | THRILL | 1.27 |
| Career Orientation | POWER | 1.24 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Spain | 0.2% |
| Japan | 0.1% |
See ACC Men's Basketball Tournament audiences in other countries
- ACC Men's Basketball Tournament — Germany
- ACC Men's Basketball Tournament — United Kingdom
- ACC Men's Basketball Tournament — France
- ACC Men's Basketball Tournament — Italy
- ACC Men's Basketball Tournament — Spain
- ACC Men's Basketball Tournament — Brazil
- ACC Men's Basketball Tournament — Japan
- ACC Men's Basketball Tournament — South Korea
- ACC Men's Basketball Tournament — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does ACC Men's Basketball Tournament have in United States?
ACC Men's Basketball Tournament has an estimated audience of 345,049 people in United States, concentrated in North Carolina and Virginia.
What is the gender split and age of ACC Men's Basketball Tournament fans?
24.8% of ACC Men's Basketball Tournament fans are female, 75.2% are male, with an average age of 36.0 years.
Which brands do ACC Men's Basketball Tournament fans like most?
ACC Men's Basketball Tournament fans show strongest brand affinity for Duke Blue Devils men's basketball (23.86×), De'Aaron Fox (57.86×), and FIBA EuroBasket (87.85×) over the country average.
Where do ACC Men's Basketball Tournament fans live in United States?
ACC Men's Basketball Tournament fans in United States are most concentrated in North Carolina (reach 77,946), Virginia (reach 21,485), and South Carolina (reach 21,044). These three regions account for the largest share of the active audience.
What other brands do ACC Men's Basketball Tournament fans also like?
Beyond ACC Men's Basketball Tournament itself, the audience over-indexes on De'Aaron Fox (57.86×), FIBA EuroBasket (87.85×), Damian Lillard (24.86×), and Thandie Newton (20×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ACC Men's Basketball Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.