Rascasse Audience Intelligence

ACC Men's Basketball Tournament Audience in United States

A data profile of the people who buy, follow and care about ACC Men's Basketball Tournament in United States — modelled from more than twelve digital signal sources. ACC Men's Basketball Tournament has an estimated audience of 345,023 people in United States.

#648among Basketball in United States#565among Event in United States#4476in Sports

The average ACC Men's Basketball Tournament fan in United States is 36.0 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Virginia, South Carolina.

Top brand affinities include FIBA EuroBasket, Duke Blue Devils men's basketball, De'Aaron Fox, with strongest over-indexing on FIBA EuroBasket (139.82× the country average).

Demographically, the ACC Men's Basketball Tournament audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ACC Men's Basketball Tournament fan in United States is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ACC Men's Basketball Tournament profile in United States.

Audience size
345K
in United States
Gender
24.8%♀
75.2% male
Age
36.0
average years
Country rank
#44965
Event in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ACC Men's Basketball Tournament fans

24.8% are female, 75.2% are male, average age 36.0.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for ACC Men's Basketball Tournament audience in United States
MetricValue
Female24.8%
Male75.2%
Average age36.0
Estimated audience size345,023
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the ACC Men's Basketball Tournament audience in United States
Age bracketShare%
16-1934%
20-2915%
30-3915%
40-4918%
50+18%
Fig. 04

Worldwide distribution

99.4%

of the worldwide ACC Men's Basketball Tournament audience comes from United States.

Worldwide audience distribution share by country for ACC Men's Basketball Tournament
CountryShare
United States99.4%
Spain0.2%
Japan0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ACC Men's Basketball Tournament audience in United States is strongest.

Fig. 05

Top regions by affinity

ACC Men's Basketball Tournament fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K9.15×
02Kentucky~20K4.44×
03South Carolina~20K3.93×
04Virginia~30K3.08×
05Washington, District of Columbia~3K2.52×
06Maine~2K1.42×
07South Dakota<1K1.12×
08Vermont<1K1.11×
09Delaware~1K1.07×
10Georgia~10K1.06×
11West Virginia~2K1.06×
12Tennessee~7K1.04×
13Montana<1K0.99×
14Indiana~6K0.97×
15North Dakota<1K0.97×
16New Hampshire~1K0.96×
17Alaska<1K0.96×
18Connecticut~3K0.90×
19Rhode Island<1K0.87×
20Nebraska~1K0.85×
21Hawaii~1K0.81×
22Idaho~1K0.79×
23New Mexico~1K0.78×
24Mississippi~2K0.77×
25Massachusetts~5K0.74×
26Iowa~2K0.74×
27Arkansas~2K0.74×
28Maryland~4K0.72×
29Kansas~2K0.72×
30Florida~20K0.70×
31Pennsylvania~8K0.70×
32Oklahoma~3K0.69×
33Alabama~3K0.67×
34Utah~2K0.67×
35Colorado~4K0.66×
36Louisiana~3K0.66×
37Nevada~2K0.66×
38Oregon~2K0.63×
39New York~10K0.62×
40Wisconsin~3K0.62×
41Missouri~3K0.60×
42Minnesota~3K0.59×
43Arizona~4K0.55×
44Ohio~6K0.53×
45Washington~4K0.52×
46Michigan~5K0.51×
47New Jersey~4K0.51×
48Illinois~5K0.45×
49Texas~10K0.33×
50California~10K0.30×
Fig. 06

Affinity by region

Affinity by region — ACC Men's Basketball Tournament, United States
0.30×1.00×9.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ACC Men's Basketball Tournament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ACC Men's Basketball Tournament audience
#·InterestCategoryAffinity×
01FIBA EuroBasketSports139.82×
02De'Aaron FoxSports20.19×
03Thandie NewtonMovies & TV20.00×
04Jrue HolidaySports20.00×
05Brook LopezSports20.00×
06Duke Blue Devils men's basketballSports16.55×
07Tobias HarrisSports15.32×
08Damian LillardSports15.27×
09Duke UniversityBusiness & Career14.75×
10Gonzaga Bulldogs men's basketballSports12.41×
11Novak DjokovicSports11.96×
12DraftKingsSports10.31×
13Russell WestbrookSports7.82×
14Luka DončićSports6.87×
15Giannis AntetokounmpoSports6.47×
16NBA playoffsSports3.24×
17College basketballSports3.16×
18BaseballSports2.68×
19NBASports2.06×
20American footballSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ACC Men's Basketball Tournament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ACC Men's Basketball Tournament audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Career OrientationPOWER1.56×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ACC Men's Basketball Tournament audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.56×
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ACC Men's Basketball Tournament have in United States?

ACC Men's Basketball Tournament has an estimated audience of 345,023 people in United States, concentrated in North Carolina and Virginia.

02

What is the gender split and age of ACC Men's Basketball Tournament fans?

24.8% of ACC Men's Basketball Tournament fans are female, 75.2% are male, with an average age of 36.0 years.

03

Which brands do ACC Men's Basketball Tournament fans like most?

ACC Men's Basketball Tournament fans show strongest brand affinity for FIBA EuroBasket (139.82×), Duke Blue Devils men's basketball (16.55×), and De'Aaron Fox (20.19×) over the country average.

04

Where do ACC Men's Basketball Tournament fans live in United States?

ACC Men's Basketball Tournament fans in United States are most concentrated in North Carolina (reach ~90K), Virginia (reach ~30K), and South Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ACC Men's Basketball Tournament fans also like?

Beyond ACC Men's Basketball Tournament itself, the audience over-indexes on Duke Blue Devils men's basketball (16.55×), De'Aaron Fox (20.19×), Thandie Newton (20×), and Damian Lillard (15.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See ACC Men's Basketball Tournament audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ACC Men's Basketball Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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