ACC Men's Basketball Tournament Audience in United States

ACC Men's Basketball Tournament logo

ACC Men's Basketball Tournament has an estimated audience of 345,049 people in United States. 24.8% are female, 75.2% are male, average age 36.0. Top regions: North Carolina, Virginia, South Carolina. Top brand affinities: Surf kayaking, Elsword, Pro-Ject, Deliver Us From Evil, Graham Greene.

The average ACC Men's Basketball Tournament fan in United States is 36.0 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Virginia, South Carolina. Top brand affinities include Surf kayaking, Elsword, Pro-Ject, with strongest over-indexing on Surf kayaking (20× the country average). Demographically, the ACC Men's Basketball Tournament audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Basketball

Demographics of ACC Men's Basketball Tournament fans

Demographic split for ACC Men's Basketball Tournament audience in United States
MetricValue
Female24.8%
Male75.2%
Average age36.0
Estimated audience size345,049

Audience persona

The typical ACC Men's Basketball Tournament fan in United States is more male, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for ACC Men's Basketball Tournament in United States
RegionReachAffinity
North Carolina77,9467.51×
Virginia21,4852.56×
South Carolina21,0444.05×
Kentucky18,1754.2×
New York11,5320.6×
Florida11,0450.47×
Georgia10,3250.97×
Tennessee7,5031.08×
California7,0720.19×
Pennsylvania6,9390.6×
Texas6,1330.21×
Indiana5,9520.94×
Massachusetts5,2350.77×
Ohio3,8010.36×
Illinois3,4310.3×
Washington, District of Columbia3,2723.16×
Colorado3,2690.6×
Connecticut3,2050.93×
Maryland3,0560.52×
Michigan3,0270.34×
New Jersey2,9080.33×
Wisconsin2,4640.47×
Maine2,2481.82×
Minnesota2,0180.41×
Washington1,9350.28×
West Virginia1,6961.06×
Louisiana1,6310.37×
Iowa1,5940.56×
Alabama1,5680.33×
Mississippi1,4970.53×
Missouri1,3730.25×
New Hampshire1,3310.98×
Nebraska1,3150.76×
Utah1,2800.41×
Arizona1,2400.18×
Nevada1,2280.37×
Kansas1,1750.43×
Delaware1,1621.22×
Oregon1,1000.28×
Arkansas1,0430.37×
Montana9971.04×
South Dakota9881.24×
Oklahoma9560.25×
New Mexico8310.48×
Idaho8060.47×
Vermont7961.31×
Rhode Island7500.68×
Hawaii7190.48×
Wyoming7191.41×
North Dakota6450.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ACC Men's Basketball Tournament audience
BrandAffinityCategory
Surf kayaking20×Sports
Elsword17.81×Games
Pro-Ject4.12×Music & Radio
Deliver Us From Evil20×Movies & TV
Graham Greene5.41×Literature
Israel1.72×Travel & Leisure
Stracchino23.86×Food & Beverages
Staycation2.51×Home & Garden
Nurse education2.38×Kids & Family
Chili con carne5.76×Food & Beverages
Quiche8.76×Food & Beverages
Kate Morton25.65×Literature
Jesse Plemons2.14×Movies & TV
Kevin Carroll13.38×Movies & TV
Nebraska Cornhuskers football1.95×Sports
Monogram1.96×Home & Garden
Nick Jr. (Australia)4.43×Kids & Family
Hog Hunting1.66×Sports
Cardio Kickboxing15.69×Sports
Noodle (Gorillaz)1.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ACC Men's Basketball Tournament audience
TraitClusterScore
TraditionCONSERVATISM1.38
PatriotismCONSERVATISM1.38
Risk AppetiteTHRILL1.35
TravellingTHRILL1.27
Career OrientationPOWER1.24
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for ACC Men's Basketball Tournament
CountryShare
United States99.4%
Spain0.2%
Japan0.1%

See ACC Men's Basketball Tournament audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does ACC Men's Basketball Tournament have in United States?

ACC Men's Basketball Tournament has an estimated audience of 345,049 people in United States, concentrated in North Carolina and Virginia.

What is the gender split and age of ACC Men's Basketball Tournament fans?

24.8% of ACC Men's Basketball Tournament fans are female, 75.2% are male, with an average age of 36.0 years.

Which brands do ACC Men's Basketball Tournament fans like most?

ACC Men's Basketball Tournament fans show strongest brand affinity for Surf kayaking (20×), Elsword (17.81×), and Pro-Ject (4.12×) over the country average.

Where do ACC Men's Basketball Tournament fans live in United States?

ACC Men's Basketball Tournament fans in United States are most concentrated in North Carolina (reach 77,946), Virginia (reach 21,485), and South Carolina (reach 21,044). These three regions account for the largest share of the active audience.

What other brands do ACC Men's Basketball Tournament fans also like?

Beyond ACC Men's Basketball Tournament itself, the audience over-indexes on Elsword (17.81×), Pro-Ject (4.12×), Deliver Us From Evil (20×), and Graham Greene (5.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ACC Men's Basketball Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.