Rascasse Audience Intelligence

Mississippi State Bulldogs basketball Audience in United States

A data profile of the people who buy, follow and care about Mississippi State Bulldogs basketball in United States — modelled from more than twelve digital signal sources. Mississippi State Bulldogs basketball has an estimated audience of 330,093 people in United States.

#665among Basketball in United States#749among Team in United States#4616in Sports

The average Mississippi State Bulldogs basketball fan in United States is 38.7 years old, balanced, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Tennessee, Alabama.

Top brand affinities include FIBA EuroBasket, Colgate University, Arkansas Razorbacks men's basketball, with strongest over-indexing on FIBA EuroBasket (147.67× the country average).

Demographically, the Mississippi State Bulldogs basketball audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mississippi State Bulldogs basketball fan in United States is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mississippi State Bulldogs basketball profile in United States.

Audience size
330K
in United States
Gender
48.6%♀
51.4% male
Age
38.7
average years
Country rank
#46008
Team in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mississippi State Bulldogs basketball fans

48.6% are female, 51.4% are male, average age 38.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Mississippi State Bulldogs basketball audience in United States
MetricValue
Female48.6%
Male51.4%
Average age38.7
Estimated audience size330,093
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mississippi State Bulldogs basketball audience in United States
Age bracketShare%
16-1930%
20-2911%
30-3913%
40-4922%
50+24%
Fig. 04

Worldwide distribution

91.3%

of the worldwide Mississippi State Bulldogs basketball audience comes from United States.

Worldwide audience distribution share by country for Mississippi State Bulldogs basketball
CountryShare
United States91.3%
Philippines1.3%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mississippi State Bulldogs basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Mississippi State Bulldogs basketball fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~80K29.11×
02Alabama~10K2.71×
03Tennessee~10K1.90×
04Kentucky~7K1.59×
05Arkansas~4K1.46×
06Louisiana~5K1.15×
07Georgia~8K0.76×
08Iowa~2K0.70×
09Alaska<1K0.66×
10Kansas~2K0.57×
11Missouri~3K0.54×
12Vermont<1K0.54×
13North Dakota<1K0.50×
14New Mexico<1K0.49×
15South Dakota<1K0.48×
16Nebraska<1K0.47×
17South Carolina~2K0.46×
18Indiana~3K0.45×
19North Carolina~5K0.44×
20Nevada~1K0.44×
21Montana<1K0.44×
22Delaware<1K0.44×
23West Virginia<1K0.43×
24Rhode Island<1K0.43×
25Florida~9K0.40×
26Maine<1K0.40×
27Washington, District of Columbia<1K0.40×
28New Hampshire<1K0.39×
29Hawaii<1K0.38×
30Idaho<1K0.37×
31Virginia~3K0.36×
32Illinois~4K0.35×
33Ohio~4K0.35×
34Texas~10K0.33×
35Maryland~2K0.32×
36Oklahoma~1K0.31×
37Connecticut~1K0.31×
38Pennsylvania~3K0.30×
39Michigan~3K0.30×
40Colorado~1K0.27×
41Wisconsin~1K0.27×
42Utah<1K0.27×
43Arizona~2K0.26×
44New Jersey~2K0.25×
45Oregon<1K0.25×
46Massachusetts~2K0.23×
47Minnesota~1K0.23×
48New York~4K0.22×
49Washington~1K0.20×
50California~5K0.14×
Fig. 06

Affinity by region

Affinity by region — Mississippi State Bulldogs basketball, United States
0.14×1.00×29.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mississippi State Bulldogs basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mississippi State Bulldogs basketball audience
#·InterestCategoryAffinity×
01FIBA EuroBasketSports147.67×
02Florida Gators men's basketballSports42.79×
03Colgate UniversityBusiness & Career35.45×
04Kansas State Wildcats men's basketballSports34.38×
05Maryland Terrapins men's basketballSports34.15×
06Alabama Crimson Tide men's basketballSports33.15×
07Arkansas Razorbacks men's basketballSports26.89×
08Arizona Wildcats men's basketballSports23.37×
09Eli ManningSports15.17×
10Auburn Tigers footballSports12.03×
11Duke Blue Devils men's basketballSports11.97×
12Northwestern UniversityBusiness & Career11.18×
13Apple StoreShopping10.82×
14Florida Gators footballSports10.78×
15University of AlabamaBusiness & Career10.28×
16Tennessee Volunteers footballSports8.63×
17Florida State Seminoles footballSports8.48×
18LSU Tigers footballSports7.37×
19Clemson Tigers footballSports7.27×
20FedExBusiness & Career3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mississippi State Bulldogs basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mississippi State Bulldogs basketball audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.27×
PatriotismCONSERVATISM1.53×
Family OrientationCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mississippi State Bulldogs basketball audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
SustainabilityBALANCE0.78×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mississippi State Bulldogs basketball have in United States?

Mississippi State Bulldogs basketball has an estimated audience of 330,093 people in United States, concentrated in Mississippi and Tennessee.

02

What is the gender split and age of Mississippi State Bulldogs basketball fans?

48.6% of Mississippi State Bulldogs basketball fans are female, 51.4% are male, with an average age of 38.7 years.

03

Which brands do Mississippi State Bulldogs basketball fans like most?

Mississippi State Bulldogs basketball fans show strongest brand affinity for FIBA EuroBasket (147.67×), Colgate University (35.45×), and Arkansas Razorbacks men's basketball (26.89×) over the country average.

04

Where do Mississippi State Bulldogs basketball fans live in United States?

Mississippi State Bulldogs basketball fans in United States are most concentrated in Mississippi (reach ~80K), Tennessee (reach ~10K), and Alabama (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mississippi State Bulldogs basketball fans also like?

Beyond Mississippi State Bulldogs basketball itself, the audience over-indexes on Colgate University (35.45×), Arkansas Razorbacks men's basketball (26.89×), Apple Store (10.82×), and Maryland Terrapins men's basketball (34.15×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi State Bulldogs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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