Mississippi State Bulldogs basketball Audience in United States

Mississippi State Bulldogs basketball logo

Mississippi State Bulldogs basketball has an estimated audience of 345,383 people in United States. 48.6% are female, 51.4% are male, average age 38.7. Top regions: Mississippi, Tennessee, Alabama. Top brand affinities: Kevin Carroll, Quiche, Pro-Ject, Chandrakasem Rajabhat University, Welder certification.

The average Mississippi State Bulldogs basketball fan in United States is 38.7 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Tennessee, Alabama. Top brand affinities include Kevin Carroll, Quiche, Pro-Ject, with strongest over-indexing on Kevin Carroll (54.9× the country average). Demographically, the Mississippi State Bulldogs basketball audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Mississippi State Bulldogs basketball fans

Demographic split for Mississippi State Bulldogs basketball audience in United States
MetricValue
Female48.6%
Male51.4%
Average age38.7
Estimated audience size345,383

Audience persona

The typical Mississippi State Bulldogs basketball fan in United States is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Mississippi State Bulldogs basketball in United States
RegionReachAffinity
Mississippi80,74628.38×
Tennessee14,0472.03×
Alabama12,9432.68×
Texas10,2940.35×
Florida10,0670.43×
Georgia9,1710.86×
Kentucky7,2131.67×
Louisiana5,3211.19×
California5,3120.14×
North Carolina4,9950.48×
New York4,6340.24×
Illinois4,4650.39×
Arkansas3,9801.4×
Ohio3,9770.37×
Pennsylvania3,7370.32×
Virginia3,0620.36×
Indiana3,0560.48×
Missouri2,8250.51×
Michigan2,7990.31×
South Carolina2,4980.48×
New Jersey2,1130.24×
Maryland1,8750.32×
Iowa1,6610.58×
Arizona1,6440.23×
Massachusetts1,4930.22×
Nevada1,4280.43×
Colorado1,3880.25×
Wisconsin1,2620.24×
Washington1,1040.16×
Kansas9870.36×
Connecticut9320.27×
Oklahoma9130.24×
Minnesota8380.17×
Nebraska6410.37×
New Mexico5980.35×
Utah5390.17×
West Virginia5000.31×
Oregon4120.1×
Washington, District of Columbia3410.33×
Rhode Island3260.3×
Idaho3100.18×
Hawaii2940.2×
Delaware2840.3×
New Hampshire2460.18×
Montana2320.24×
South Dakota2220.28×
Maine2200.18×
North Dakota1740.25×
Wyoming1310.26×
Vermont940.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mississippi State Bulldogs basketball audience
BrandAffinityCategory
Kevin Carroll54.9×Movies & TV
Quiche26.19×Food & Beverages
Pro-Ject6.39×Music & Radio
Chandrakasem Rajabhat University35.76×Business & Career
Welder certification23.64×Business & Career
Elsword15.38×Games
Jonathan Davis7.29×Music & Radio
Nebraska Cornhuskers football2.56×Sports
Stracchino19.92×Food & Beverages
Jesse Plemons2.24×Movies & TV
Kerang4.1×Travel & Leisure
Kate Morton22.22×Literature
Monogram2.17×Home & Garden
Keiki10.04×Home & Garden
UK garage2.82×Music & Radio
Kate Rusby32.96×Music & Radio
Keegan Bradley3.52×Sports
Urban horticulture1.69×Home & Garden
Kean University11.99×Business & Career
Captain America (1990 film)1.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mississippi State Bulldogs basketball audience
TraitClusterScore
TraditionCONSERVATISM1.96
Sports ActivityPOWER1.29
Community OrientationOPEN1.25
Family OrientationCONSERVATISM1.18
Price SensitivityPREMIUM1.09
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Mississippi State Bulldogs basketball
CountryShare
United States91.7%
Philippines1.3%
China1.1%

See Mississippi State Bulldogs basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Mississippi State Bulldogs basketball have in United States?

Mississippi State Bulldogs basketball has an estimated audience of 345,383 people in United States, concentrated in Mississippi and Tennessee.

What is the gender split and age of Mississippi State Bulldogs basketball fans?

48.6% of Mississippi State Bulldogs basketball fans are female, 51.4% are male, with an average age of 38.7 years.

Which brands do Mississippi State Bulldogs basketball fans like most?

Mississippi State Bulldogs basketball fans show strongest brand affinity for Kevin Carroll (54.9×), Quiche (26.19×), and Pro-Ject (6.39×) over the country average.

Where do Mississippi State Bulldogs basketball fans live in United States?

Mississippi State Bulldogs basketball fans in United States are most concentrated in Mississippi (reach 80,746), Tennessee (reach 14,047), and Alabama (reach 12,943). These three regions account for the largest share of the active audience.

What other brands do Mississippi State Bulldogs basketball fans also like?

Beyond Mississippi State Bulldogs basketball itself, the audience over-indexes on Quiche (26.19×), Pro-Ject (6.39×), Chandrakasem Rajabhat University (35.76×), and Welder certification (23.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi State Bulldogs basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.