Rascasse Audience Intelligence

Higher Learning Audience in United States

A data profile of the people who buy, follow and care about Higher Learning in United States — modelled from more than twelve digital signal sources. Higher Learning has an estimated audience of 407,109 people in United States.

#3652among Movie / TV Show / Series in United States#7591in Movies & TV

The average Higher Learning fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ian McShane, The Last Ship (TV series), Alvin and the Chipmunks, with strongest over-indexing on Ian McShane (272.07× the country average).

Demographically, the Higher Learning audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Higher Learning fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Ian McShane.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Higher Learning profile in United States.

Audience size
407K
in United States
Gender
39.1%♀
60.9% male
Age
39.5
average years
Country rank
#41211
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Higher Learning viewers

39.1% are female, 60.9% are male, average age 39.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Higher Learning audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.5
Estimated audience size407,109
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Higher Learning audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Higher Learning audience comes from United States.

Worldwide audience distribution share by country for Higher Learning
CountryShare
United States60.0%
United Kingdom5.0%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Higher Learning audience in United States is strongest.

Fig. 05

Top regions by affinity

Higher Learning fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~10K1.88×
02Mississippi~6K1.76×
03Georgia~20K1.70×
04Maryland~10K1.51×
05Alabama~8K1.45×
06South Carolina~8K1.38×
07North Carolina~20K1.37×
08Delaware~2K1.34×
09Washington, District of Columbia~2K1.33×
10Nevada~5K1.24×
11Texas~40K1.19×
12Ohio~10K1.17×
13Michigan~10K1.17×
14Virginia~10K1.15×
15Tennessee~9K1.14×
16Missouri~7K1.13×
17Arkansas~4K1.13×
18Illinois~20K1.12×
19Oklahoma~5K1.09×
20Pennsylvania~10K1.08×
21New Mexico~2K1.08×
22Minnesota~6K1.05×
23Indiana~8K1.04×
24California~50K1.02×
25New York~20K1.01×
26Connecticut~4K1.01×
27Rhode Island~1K1.01×
28New Jersey~10K1.00×
29Arizona~8K1.00×
30Kentucky~5K1.00×
31Kansas~3K0.97×
32Florida~30K0.93×
33Nebraska~2K0.90×
34Wisconsin~5K0.84×
35Alaska<1K0.83×
36North Dakota<1K0.83×
37Colorado~5K0.81×
38South Dakota<1K0.81×
39Iowa~3K0.80×
40Vermont<1K0.80×
41West Virginia~1K0.79×
42Hawaii~1K0.78×
43Montana<1K0.77×
44Massachusetts~6K0.75×
45Washington~6K0.72×
46Oregon~3K0.72×
47Maine~1K0.71×
48Idaho~1K0.70×
49New Hampshire~1K0.70×
50Utah~2K0.60×
Fig. 06

Affinity by region

Affinity by region — Higher Learning, United States
0.60×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Higher Learning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Higher Learning audience
#·InterestCategoryAffinity×
01Ian McShaneMovies & TV272.07×
02The Last Ship (TV series)Movies & TV187.41×
03Kingsman: The Secret ServiceMovies & TV86.25×
04Sveriges TelevisionTechnology & Electronics78.54×
05London Has FallenMovies & TV63.41×
06The Expendables (film series)Movies & TV47.51×
07Snow White and the HuntsmanMovies & TV39.96×
08Alvin and the ChipmunksMusic & Radio33.91×
09Hybrid electric vehicleCars & Mobility18.03×
10Michael CeraMovies & TV18.03×
11Luke PerryMovies & TV18.03×
12Dustin HoffmanMovies & TV18.03×
13Kung Fu PandaMovies & TV18.03×
14Hotel TransylvaniaMovies & TV14.34×
15Steve BuscemiMovies & TV9.76×
16MonstersMovies & TV9.42×
17ZootopiaMovies & TV9.36×
18Chuck NorrisMovies & TV4.40×
19Donald TrumpPolitics & Society1.66×
20CookingFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Higher Learning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Higher Learning audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.13×
Family OrientationCONSERVATISM1.98×
SpiritualityBALANCE1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Higher Learning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Higher Learning have in United States?

Higher Learning has an estimated audience of 407,109 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Higher Learning viewers?

39.1% of Higher Learning fans are female, 60.9% are male, with an average age of 39.5 years.

03

Which brands do Higher Learning fans like most?

Higher Learning fans show strongest brand affinity for Ian McShane (272.07×), The Last Ship (TV series) (187.41×), and Alvin and the Chipmunks (33.91×) over the country average.

04

Where do Higher Learning fans live in United States?

Higher Learning fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Higher Learning fans also like?

Beyond Higher Learning itself, the audience over-indexes on The Last Ship (TV series) (187.41×), Alvin and the Chipmunks (33.91×), Sveriges Television (78.54×), and Kingsman: The Secret Service (86.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Higher Learning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Higher Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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