Higher Learning Audience in United States

Demographics of Higher Learning fans

Audience persona

The typical Higher Learning fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Maracaibo.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Higher Learning audiences in other countries

• Higher Learning — Germany
• Higher Learning — United Kingdom
• Higher Learning — France
• Higher Learning — Italy
• Higher Learning — Spain
• Higher Learning — Brazil
• Higher Learning — Japan
• Higher Learning — South Korea
• Higher Learning — India

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Frequently asked questions

How many fans does Higher Learning have in United States?

Higher Learning has an estimated audience of 405,436 people in United States, concentrated in California and Texas.

What is the gender split and age of Higher Learning fans?

39.1% of Higher Learning fans are female, 60.9% are male, with an average age of 39.5 years.

Which brands do Higher Learning fans like most?

Higher Learning fans show strongest brand affinity for Maracaibo (71.12×), Northrop Grumman (7.01×), and Elsword (17.78×) over the country average.

Where do Higher Learning fans live in United States?

Higher Learning fans in United States are most concentrated in California (reach 47,832), Texas (reach 43,385), and Florida (reach 26,613). These three regions account for the largest share of the active audience.

What other brands do Higher Learning fans also like?

Beyond Higher Learning itself, the audience over-indexes on Northrop Grumman (7.01×), Elsword (17.78×), Minnesota (1.66×), and Home staging (4.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Higher Learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.