Hot Air (news site) Audience in United States

Hot Air (news site) logo

Hot Air (news site) has an estimated audience of 2,082,375 people in United States. 42.9% are female, 57.1% are male, average age 51.3. Top regions: Texas, California, Florida. Top brand affinities: Halsey, Oregon, Urban Outfitters, Houston County, Georgia, Pro-Ject, Stop Bullying.

The average Hot Air (news site) fan in United States is 51.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Halsey, Oregon, Urban Outfitters, Houston County, Georgia, with strongest over-indexing on Halsey, Oregon (16.79× the country average). Demographically, the Hot Air (news site) audience skews more male with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Hot Air (news site) fans

Demographic split for Hot Air (news site) audience in United States
MetricValue
Female42.9%
Male57.1%
Average age51.3
Estimated audience size2,082,375

Audience persona

The typical Hot Air (news site) fan in United States is more male, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Hot Air (news site) in United States
RegionReachAffinity
Texas143,4820.8×
California137,2810.6×
Florida137,0440.97×
New York81,7000.7×
Illinois78,6841.13×
Pennsylvania74,9511.07×
Arizona63,5401.49×
Virginia62,7281.24×
North Carolina59,7940.95×
Michigan59,2831.09×
Ohio58,9080.92×
Georgia57,9470.9×
Colorado50,2111.53×
Missouri46,2031.38×
Minnesota45,7081.53×
Wisconsin44,9431.43×
Tennessee44,4671.06×
South Carolina43,8811.4×
Washington43,3351.04×
Indiana41,7121.1×
New Jersey40,1970.76×
Maryland38,8351.08×
Massachusetts33,4710.82×
Connecticut27,9601.34×
Alabama25,7420.88×
Louisiana25,1220.94×
Oklahoma24,2511.05×
Kentucky20,1650.77×
Oregon18,4230.77×
Mississippi17,7731.04×
Iowa15,0930.88×
Kansas14,0740.86×
Nevada13,9960.69×
Utah13,2920.71×
Arkansas12,4490.73×
New Mexico12,2301.17×
Montana11,1111.92×
Idaho10,5271.01×
New Hampshire9,3621.14×
Maine8,6751.16×
Nebraska7,0270.67×
Rhode Island6,7281.01×
Hawaii6,1810.69×
Washington, District of Columbia5,7580.92×
West Virginia5,3800.55×
South Dakota4,2560.88×
Delaware4,0880.71×
Vermont3,9671.09×
North Dakota3,7510.88×
Alaska3,2940.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot Air (news site) audience
BrandAffinityCategory
Halsey, Oregon16.79×Travel & Leisure
Urban Outfitters3.65×Shopping
Houston County, Georgia50.91×Travel & Leisure
Pro-Ject4.9×Music & Radio
Stop Bullying20×Politics & Society
Bully (2011 film)7.33×Movies & TV
Israel1.77×Travel & Leisure
Emperor Entertainment Group9.54×Business & Career
Grammarly3.31×Business & Career
Kendra Scott2.02×Fashion & Accessoires
Penn & Teller5.65×Movies & TV
Unique Gifts1.55×Shopping
University at Albany, SUNY13.67×Business & Career
Home staging3.08×Home & Garden
Jesse Plemons1.83×Movies & TV
Grinch2.09×Movies & TV
UK garage2.77×Music & Radio
Wikia1.72×Internet & Social Media
Electrolyte2.37×Health
Hebe3.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot Air (news site) audience
TraitClusterScore
PatriotismCONSERVATISM2.64
Need for SecurityCONSERVATISM1.7
IndividualismJOY1.51
TraditionCONSERVATISM1.23
SpiritualityBALANCE1.19
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Hot Air (news site)
CountryShare
United States74.5%
United Kingdom3.8%
Egypt2.2%

See Hot Air (news site) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Hot Air (news site) have in United States?

Hot Air (news site) has an estimated audience of 2,082,375 people in United States, concentrated in Texas and California.

What is the gender split and age of Hot Air (news site) fans?

42.9% of Hot Air (news site) fans are female, 57.1% are male, with an average age of 51.3 years.

Which brands do Hot Air (news site) fans like most?

Hot Air (news site) fans show strongest brand affinity for Halsey, Oregon (16.79×), Urban Outfitters (3.65×), and Houston County, Georgia (50.91×) over the country average.

Where do Hot Air (news site) fans live in United States?

Hot Air (news site) fans in United States are most concentrated in Texas (reach 143,482), California (reach 137,281), and Florida (reach 137,044). These three regions account for the largest share of the active audience.

What other brands do Hot Air (news site) fans also like?

Beyond Hot Air (news site) itself, the audience over-indexes on Urban Outfitters (3.65×), Houston County, Georgia (50.91×), Pro-Ject (4.9×), and Stop Bullying (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot Air (news site). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.