Hot Air (news site) Audience in United States
A data profile of the people who buy, follow and care about Hot Air (news site) in United States — modelled from more than twelve digital signal sources. Hot Air (news site) has an estimated audience of 2,071,294 people in United States.
The average Hot Air (news site) fan in United States is 51.3 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Drudge Report, New York Post, Leicester City F.C., with strongest over-indexing on Drudge Report (46.16× the country average).
Demographically, the Hot Air (news site) audience skews more male with an average age of 51.3, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hot Air (news site) fan in United States is more male, around 51.3 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
At a glance
The key figures that characterise the Hot Air (news site) profile in United States.
Search interest · 12-month trend
Audience demographics of Hot Air (news site)
42.9% are female, 57.1% are male, average age 51.3.
Gender split
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 51.3 |
| Estimated audience size | 2,071,294 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 6% | |
| 30-39 | 11% | |
| 40-49 | 24% | |
| 50+ | 56% |
Worldwide distribution
of the worldwide Hot Air (news site) audience comes from United States.
| Country | Share |
|---|---|
| United States | 74.4% |
| United Kingdom | 3.8% |
| Egypt | 2.2% |
Geography
Where the Hot Air (news site) audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~10K | 1.93× | |
| 02 | Arizona | ~60K | 1.46× | |
| 03 | Colorado | ~50K | 1.45× | |
| 04 | Minnesota | ~40K | 1.45× | |
| 05 | South Carolina | ~40K | 1.42× | |
| 06 | Wisconsin | ~40K | 1.35× | |
| 07 | Virginia | ~70K | 1.31× | |
| 08 | Missouri | ~40K | 1.31× | |
| 09 | Connecticut | ~30K | 1.26× | |
| 10 | New Mexico | ~10K | 1.25× | |
| 11 | Maine | ~9K | 1.15× | |
| 12 | Idaho | ~10K | 1.14× | |
| 13 | Vermont | ~4K | 1.14× | |
| 14 | Indiana | ~40K | 1.13× | |
| 15 | Delaware | ~6K | 1.09× | |
| 16 | Oklahoma | ~20K | 1.07× | |
| 17 | Michigan | ~60K | 1.06× | |
| 18 | Pennsylvania | ~70K | 1.05× | |
| 19 | New Hampshire | ~9K | 1.05× | |
| 20 | Illinois | ~70K | 1.04× | |
| 21 | South Dakota | ~5K | 1.04× | |
| 22 | Tennessee | ~40K | 1.03× | |
| 23 | Washington | ~40K | 1.03× | |
| 24 | Maryland | ~40K | 1.03× | |
| 25 | Mississippi | ~20K | 1.00× | |
| 26 | Iowa | ~20K | 0.99× | |
| 27 | Rhode Island | ~6K | 0.96× | |
| 28 | Alabama | ~30K | 0.95× | |
| 29 | West Virginia | ~9K | 0.94× | |
| 30 | Florida | ~100K | 0.93× | |
| 31 | Louisiana | ~20K | 0.93× | |
| 32 | Washington, District of Columbia | ~6K | 0.91× | |
| 33 | North Carolina | ~60K | 0.90× | |
| 34 | Kansas | ~10K | 0.89× | |
| 35 | North Dakota | ~4K | 0.88× | |
| 36 | Ohio | ~60K | 0.87× | |
| 37 | Georgia | ~50K | 0.85× | |
| 38 | Oregon | ~20K | 0.81× | |
| 39 | Kentucky | ~20K | 0.80× | |
| 40 | Alaska | ~4K | 0.79× | |
| 41 | Massachusetts | ~30K | 0.77× | |
| 42 | New Jersey | ~40K | 0.76× | |
| 43 | Arkansas | ~10K | 0.76× | |
| 44 | Texas | ~100K | 0.74× | |
| 45 | Hawaii | ~7K | 0.74× | |
| 46 | Utah | ~10K | 0.72× | |
| 47 | Nebraska | ~8K | 0.72× | |
| 48 | Nevada | ~10K | 0.66× | |
| 49 | New York | ~70K | 0.64× | |
| 50 | California | ~100K | 0.57× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hot Air (news site) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 46.16× | ||
| 02 | Leicester City F.C. | Sports | 20.00× | ||
| 03 | Crystal Palace F.C. | Sports | 20.00× | ||
| 04 | West Ham United F.C. | Sports | 20.00× | ||
| 05 | New York Post | News | 8.34× | ||
| 06 | Politico | Politics & Society | 6.61× | ||
| 07 | Michael B. Jordan | Movies & TV | 4.73× | ||
| 08 | Efficient energy use | Technology & Electronics | 4.07× | ||
| 09 | Home insurance | Business & Career | 3.17× | ||
| 10 | Microwave oven | Home & Garden | 3.04× | ||
| 11 | Renewable energy | Business & Career | 2.96× | ||
| 12 | Online newspaper | News | 2.79× | ||
| 13 | Fox News Channel | Movies & TV | 2.77× | ||
| 14 | Hardware store | Home & Garden | 2.77× | ||
| 15 | Tradition | Politics & Society | 2.54× | ||
| 16 | Ace Hardware | Home & Garden | 2.52× | ||
| 17 | Nonprofit organization | Politics & Society | 2.09× | ||
| 18 | American Airlines | Travel & Leisure | 1.93× | ||
| 19 | CNN | Movies & TV | 1.85× | ||
| 20 | Donald Trump | Politics & Society | 1.69× |
Personality of the Hot Air (news site) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.33× | |
| Individualism | JOY | 2.65× | |
| Need for Security | CONSERVATISM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.84× |
Frequently asked questions
How many fans does Hot Air (news site) have in United States?
Hot Air (news site) has an estimated audience of 2,071,294 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Hot Air (news site) fans?
42.9% of Hot Air (news site) fans are female, 57.1% are male, with an average age of 51.3 years.
Which brands do Hot Air (news site) fans like most?
Hot Air (news site) fans show strongest brand affinity for Drudge Report (46.16×), New York Post (8.34×), and Leicester City F.C. (20×) over the country average.
Where do Hot Air (news site) fans live in United States?
Hot Air (news site) fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Hot Air (news site) fans also like?
Beyond Hot Air (news site) itself, the audience over-indexes on New York Post (8.34×), Leicester City F.C. (20×), Crystal Palace F.C. (20×), and Politico (6.61×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in United States
See Hot Air (news site) audiences in other countries
- Hot Air (news site) — Germany
- Hot Air (news site) — United Kingdom
- Hot Air (news site) — France
- Hot Air (news site) — Italy
- Hot Air (news site) — Spain
- Hot Air (news site) — Brazil
- Hot Air (news site) — Japan
- Hot Air (news site) — South Korea
- Hot Air (news site) — India
- Hot Air (news site) — Canada
- Hot Air (news site) — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot Air (news site). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.