Herman Cain Audience in United States
Herman Cain has an estimated audience of 339,907 people in United States. 38.4% are female, 61.6% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Houston County, Georgia, Urban Outfitters, Pro-Ject, Stop Bullying, Bully (2011 film).
The average Herman Cain fan in United States is 50.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Houston County, Georgia, Urban Outfitters, Pro-Ject, with strongest over-indexing on Houston County, Georgia (60.96× the country average). Demographically, the Herman Cain audience skews more male with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Herman Cain fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 50.1 |
| Estimated audience size | 339,907 |
Audience persona
The typical Herman Cain fan in United States is more male, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Houston County, Georgia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,311 | 0.92× |
| Texas | 25,469 | 0.87× |
| Florida | 20,810 | 0.9× |
| New York | 20,213 | 1.06× |
| Georgia | 19,799 | 1.89× |
| Illinois | 12,207 | 1.08× |
| Pennsylvania | 12,168 | 1.06× |
| North Carolina | 11,410 | 1.12× |
| Ohio | 10,659 | 1.02× |
| Virginia | 10,360 | 1.25× |
| Michigan | 8,535 | 0.96× |
| Maryland | 8,416 | 1.44× |
| New Jersey | 8,096 | 0.94× |
| Tennessee | 8,077 | 1.18× |
| Massachusetts | 7,822 | 1.17× |
| Washington | 7,783 | 1.14× |
| Arizona | 7,092 | 1.02× |
| Indiana | 6,105 | 0.98× |
| Missouri | 6,002 | 1.1× |
| Alabama | 5,984 | 1.26× |
| South Carolina | 5,373 | 1.05× |
| Colorado | 5,223 | 0.97× |
| Minnesota | 4,976 | 1.02× |
| Wisconsin | 4,729 | 0.92× |
| Louisiana | 4,473 | 1.02× |
| Oregon | 4,382 | 1.12× |
| Oklahoma | 4,140 | 1.1× |
| Kentucky | 3,988 | 0.94× |
| Connecticut | 3,224 | 0.95× |
| Nevada | 2,825 | 0.86× |
| Iowa | 2,698 | 0.96× |
| Mississippi | 2,668 | 0.95× |
| Kansas | 2,624 | 0.98× |
| Arkansas | 2,461 | 0.88× |
| Washington, District of Columbia | 2,223 | 2.18× |
| Utah | 2,138 | 0.7× |
| Nebraska | 1,763 | 1.03× |
| West Virginia | 1,244 | 0.79× |
| New Mexico | 1,228 | 0.72× |
| New Hampshire | 1,219 | 0.91× |
| Idaho | 1,180 | 0.69× |
| Maine | 1,083 | 0.89× |
| Hawaii | 949 | 0.65× |
| Delaware | 910 | 0.97× |
| Rhode Island | 883 | 0.82× |
| Montana | 775 | 0.82× |
| Alaska | 638 | 0.88× |
| South Dakota | 563 | 0.72× |
| Vermont | 539 | 0.9× |
| North Dakota | 450 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Houston County, Georgia | 60.96× | Travel & Leisure |
| Urban Outfitters | 3.15× | Shopping |
| Pro-Ject | 4.85× | Music & Radio |
| Stop Bullying | 20× | Politics & Society |
| Bully (2011 film) | 7.33× | Movies & TV |
| Israel | 2.18× | Travel & Leisure |
| Emperor Entertainment Group | 11.01× | Business & Career |
| Final Fantasy VII (Famicom) | 12× | Games |
| Corona (band) | 4.64× | Music & Radio |
| Pillow | 1.7× | Home & Garden |
| Elsword | 12.83× | Games |
| Grammarly | 3.47× | Business & Career |
| Home staging | 3.22× | Home & Garden |
| Iowa Speedway | 14.09× | Sports |
| Hebe | 3.57× | Home & Garden |
| Electrolyte | 2.45× | Health |
| Grinch | 1.97× | Movies & TV |
| Enfamil | 3.28× | Kids & Family |
| UK garage | 2.54× | Music & Radio |
| Nebraska Cornhuskers football | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.4 |
| Individualism | JOY | 1.57 |
| Spirituality | BALANCE | 1.49 |
| Need for Security | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.41 |
| Career Orientation | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.3% |
| Canada | 3.2% |
| United Kingdom | 2.8% |
See Herman Cain audiences in other countries
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Frequently asked questions
How many fans does Herman Cain have in United States?
Herman Cain has an estimated audience of 339,907 people in United States, concentrated in California and Texas.
What is the gender split and age of Herman Cain fans?
38.4% of Herman Cain fans are female, 61.6% are male, with an average age of 50.1 years.
Which brands do Herman Cain fans like most?
Herman Cain fans show strongest brand affinity for Houston County, Georgia (60.96×), Urban Outfitters (3.15×), and Pro-Ject (4.85×) over the country average.
Where do Herman Cain fans live in United States?
Herman Cain fans in United States are most concentrated in California (reach 34,311), Texas (reach 25,469), and Florida (reach 20,810). These three regions account for the largest share of the active audience.
What other brands do Herman Cain fans also like?
Beyond Herman Cain itself, the audience over-indexes on Urban Outfitters (3.15×), Pro-Ject (4.85×), Stop Bullying (20×), and Bully (2011 film) (7.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Herman Cain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.