A data profile of the people who buy, follow and care about Herman Cain in United States — modelled from more than twelve digital signal sources. Herman Cain has an estimated audience of 341,593 people in United States.
The average Herman Cain fan in United States is 50.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drudge Report, MSN, New York Post, with strongest over-indexing on Drudge Report (84.71× the country average).
Demographically, the Herman Cain audience skews more male with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Herman Cain fan in United States is more male, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Herman Cain profile in United States.
38.4% are female, 61.6% are male, average age 50.1.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 50.1 |
| Estimated audience size | 341,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 6% | |
| 30-39 | 13% | |
| 40-49 | 28% | |
| 50+ | 49% |
of the worldwide Herman Cain audience comes from United States.
| Country | Share |
|---|---|
| United States | 88.4% |
| Canada | 3.2% |
| United Kingdom | 2.7% |
Where the Herman Cain audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 2.49× | |
| 02 | Georgia | ~20K | 1.88× | |
| 03 | Maryland | ~8K | 1.43× | |
| 04 | Virginia | ~10K | 1.24× | |
| 05 | Alabama | ~6K | 1.24× | |
| 06 | Tennessee | ~8K | 1.12× | |
| 07 | North Carolina | ~10K | 1.10× | |
| 08 | Massachusetts | ~7K | 1.09× | |
| 09 | Nebraska | ~2K | 1.09× | |
| 10 | Oregon | ~4K | 1.08× | |
| 11 | Illinois | ~10K | 1.07× | |
| 12 | Washington | ~7K | 1.07× | |
| 13 | South Carolina | ~5K | 1.06× | |
| 14 | Oklahoma | ~4K | 1.06× | |
| 15 | New York | ~20K | 1.05× | |
| 16 | Missouri | ~6K | 1.04× | |
| 17 | Louisiana | ~5K | 1.03× | |
| 18 | Mississippi | ~3K | 1.03× | |
| 19 | Pennsylvania | ~10K | 1.00× | |
| 20 | Ohio | ~10K | 1.00× | |
| 21 | Minnesota | ~5K | 0.99× | |
| 22 | Delaware | <1K | 0.99× | |
| 23 | Vermont | <1K | 0.98× | |
| 24 | Indiana | ~6K | 0.97× | |
| 25 | Iowa | ~3K | 0.97× | |
| 26 | Alaska | <1K | 0.97× | |
| 27 | Connecticut | ~3K | 0.96× | |
| 28 | Kansas | ~3K | 0.96× | |
| 29 | New Hampshire | ~1K | 0.96× | |
| 30 | Arizona | ~7K | 0.95× | |
| 31 | Maine | ~1K | 0.95× | |
| 32 | Michigan | ~8K | 0.94× | |
| 33 | Colorado | ~5K | 0.94× | |
| 34 | Kentucky | ~4K | 0.93× | |
| 35 | New Jersey | ~8K | 0.92× | |
| 36 | Arkansas | ~3K | 0.92× | |
| 37 | Rhode Island | <1K | 0.92× | |
| 38 | Florida | ~20K | 0.91× | |
| 39 | Montana | <1K | 0.91× | |
| 40 | South Dakota | <1K | 0.91× | |
| 41 | West Virginia | ~1K | 0.90× | |
| 42 | Wisconsin | ~5K | 0.89× | |
| 43 | North Dakota | <1K | 0.89× | |
| 44 | Nevada | ~3K | 0.86× | |
| 45 | California | ~30K | 0.85× | |
| 46 | New Mexico | ~1K | 0.85× | |
| 47 | Texas | ~20K | 0.83× | |
| 48 | Idaho | ~1K | 0.83× | |
| 49 | Hawaii | ~1K | 0.82× | |
| 50 | Utah | ~2K | 0.75× |
The strongest cross-interests of the Herman Cain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drudge Report | Sports | 84.71× | ||
| 02 | Right Wing News | News | 16.42× | ||
| 03 | Karl Marx | Literature | 13.24× | ||
| 04 | The Matrix (franchise) | Movies & TV | 12.31× | ||
| 05 | Borussia Dortmund | Sports | 11.98× | ||
| 06 | Corruption awareness | Politics & Society | 10.40× | ||
| 07 | Michael B. Jordan | Movies & TV | 7.50× | ||
| 08 | New York Post | News | 7.44× | ||
| 09 | The Daily Caller | Internet & Social Media | 6.20× | ||
| 10 | MSN | News | 6.06× | ||
| 11 | MSNBC | Movies & TV | 5.67× | ||
| 12 | Politico | Politics & Society | 5.23× | ||
| 13 | Fox News Channel | Movies & TV | 4.78× | ||
| 14 | Online newspaper | News | 3.10× | ||
| 15 | Tradition | Politics & Society | 3.06× | ||
| 16 | Nostalgia | Home & Garden | 2.76× | ||
| 17 | Nonprofit organization | Politics & Society | 2.71× | ||
| 18 | Donald Trump | Politics & Society | 2.22× | ||
| 19 | CNN | Movies & TV | 2.15× | ||
| 20 | American Airlines | Travel & Leisure | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.25× | |
| Individualism | JOY | 2.98× | |
| Spirituality | BALANCE | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Design Affinity | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.80× |
Herman Cain has an estimated audience of 341,593 people in United States, concentrated in California and Texas.
38.4% of Herman Cain fans are female, 61.6% are male, with an average age of 50.1 years.
Herman Cain fans show strongest brand affinity for Drudge Report (84.71×), MSN (6.06×), and New York Post (7.44×) over the country average.
Herman Cain fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Herman Cain itself, the audience over-indexes on MSN (6.06×), New York Post (7.44×), Fox News Channel (4.78×), and Michael B. Jordan (7.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Herman Cain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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