Herman Cain Audience in United States

Herman Cain has an estimated audience of 339,907 people in United States. 38.4% are female, 61.6% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Drudge Report, Fox News Channel, MSN, Made in USA, New York Post.

The average Herman Cain fan in United States is 50.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Drudge Report, Fox News Channel, MSN, with strongest over-indexing on Drudge Report (60.96× the country average). Demographically, the Herman Cain audience skews more male with an average age of 50.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Herman Cain fans

Demographic split for Herman Cain audience in United States
MetricValue
Female38.4%
Male61.6%
Average age50.1
Estimated audience size339,907

Audience persona

The typical Herman Cain fan in United States is more male, around 50.1 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Top regions in United States

Top regions ranked by reach for Herman Cain in United States
RegionReachAffinity
California34,3110.92×
Texas25,4690.87×
Florida20,8100.9×
New York20,2131.06×
Georgia19,7991.89×
Illinois12,2071.08×
Pennsylvania12,1681.06×
North Carolina11,4101.12×
Ohio10,6591.02×
Virginia10,3601.25×
Michigan8,5350.96×
Maryland8,4161.44×
New Jersey8,0960.94×
Tennessee8,0771.18×
Massachusetts7,8221.17×
Washington7,7831.14×
Arizona7,0921.02×
Indiana6,1050.98×
Missouri6,0021.1×
Alabama5,9841.26×
South Carolina5,3731.05×
Colorado5,2230.97×
Minnesota4,9761.02×
Wisconsin4,7290.92×
Louisiana4,4731.02×
Oregon4,3821.12×
Oklahoma4,1401.1×
Kentucky3,9880.94×
Connecticut3,2240.95×
Nevada2,8250.86×
Iowa2,6980.96×
Mississippi2,6680.95×
Kansas2,6240.98×
Arkansas2,4610.88×
Washington, District of Columbia2,2232.18×
Utah2,1380.7×
Nebraska1,7631.03×
West Virginia1,2440.79×
New Mexico1,2280.72×
New Hampshire1,2190.91×
Idaho1,1800.69×
Maine1,0830.89×
Hawaii9490.65×
Delaware9100.97×
Rhode Island8830.82×
Montana7750.82×
Alaska6380.88×
South Dakota5630.72×
Vermont5390.9×
North Dakota4500.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Herman Cain audience
BrandAffinityCategory
Drudge Report60.96×Sports
Fox News Channel4.67×Movies & TV
MSN2.96×News
Made in USA4.28×Business & Career
New York Post4.64×News
Borussia Dortmund13.03×Sports
Corruption awareness12×Politics & Society
Kia Sportage12.83×Cars & Mobility
Karl Marx12.94×Literature
Capital One2.27×Business & Career
Public administration5.97×Business & Career
Self-defense4.07×Sports
Dentistry2.79×Business & Career
CNN1.73×Movies & TV
Carbonated water4.67×Food & Beverages
Twin Peaks4.33×Movies & TV
Red Sea7.21×Travel & Leisure
Singer-songwriter1.98×Music & Radio
The Daily Caller5.01×Internet & Social Media
Google Maps1.9×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Herman Cain audience
TraitClusterScore
PatriotismCONSERVATISM3.4
IndividualismJOY1.57
SpiritualityBALANCE1.49
Need for SecurityCONSERVATISM1.45
TraditionCONSERVATISM1.41
Career OrientationPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Herman Cain
CountryShare
United States88.3%
Canada3.2%
United Kingdom2.8%

See Herman Cain audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Herman Cain have in United States?

Herman Cain has an estimated audience of 339,907 people in United States, concentrated in California and Texas.

What is the gender split and age of Herman Cain fans?

38.4% of Herman Cain fans are female, 61.6% are male, with an average age of 50.1 years.

Which brands do Herman Cain fans like most?

Herman Cain fans show strongest brand affinity for Drudge Report (60.96×), Fox News Channel (4.67×), and MSN (2.96×) over the country average.

Where do Herman Cain fans live in United States?

Herman Cain fans in United States are most concentrated in California (reach 34,311), Texas (reach 25,469), and Florida (reach 20,810). These three regions account for the largest share of the active audience.

What other brands do Herman Cain fans also like?

Beyond Herman Cain itself, the audience over-indexes on Fox News Channel (4.67×), MSN (2.96×), Made in USA (4.28×), and New York Post (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Herman Cain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.