Sarah Palin Audience in United States

Sarah Palin has an estimated audience of 2,490,461 people in United States. 45.8% are female, 54.2% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: Drudge Report, Fox News Channel, New York Post, MSN, Arnold Schwarzenegger.

The average Sarah Palin fan in United States is 48.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Drudge Report, Fox News Channel, New York Post, with strongest over-indexing on Drudge Report (40.92× the country average). Demographically, the Sarah Palin audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Sarah Palin fans

Demographic split for Sarah Palin audience in United States
MetricValue
Female45.8%
Male54.2%
Average age48.0
Estimated audience size2,490,461

Audience persona

The typical Sarah Palin fan in United States is balanced, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Top regions in United States

Top regions ranked by reach for Sarah Palin in United States
RegionReachAffinity
California200,0290.73×
Texas162,3010.76×
Florida133,7430.79×
New York126,5230.91×
Pennsylvania89,4731.07×
Ohio80,5491.05×
Illinois80,5390.97×
Michigan72,1671.11×
North Carolina68,9770.92×
Georgia65,8960.86×
Virginia58,7470.97×
New Jersey56,2280.89×
Washington51,1451.02×
Tennessee50,6091.01×
Massachusetts47,7590.97×
Indiana47,2171.04×
Arizona47,0730.93×
Missouri42,8401.07×
Maryland42,4820.99×
Wisconsin41,3611.1×
Minnesota39,3971.1×
Alabama35,4601.02×
Colorado34,7210.88×
South Carolina32,7750.87×
Kentucky31,8981.02×
Oklahoma27,2880.99×
Oregon26,9800.95×
Louisiana26,1880.82×
Alaska22,8694.29×
Iowa22,4071.09×
Connecticut22,1030.88×
Kansas19,6401×
Arkansas18,9450.92×
Mississippi16,9910.83×
Nevada16,5050.69×
Utah16,1970.73×
Idaho12,4190.99×
Nebraska11,8490.95×
West Virginia11,3910.98×
New Mexico10,0500.8×
New Hampshire8,9870.92×
Maine8,7260.98×
Washington, District of Columbia8,1301.09×
Hawaii7,3790.69×
Montana6,9961.01×
Rhode Island6,8910.87×
South Dakota5,8321.01×
Delaware5,4330.79×
North Dakota5,2621.03×
Vermont3,5260.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah Palin audience
BrandAffinityCategory
Drudge Report40.92×Sports
Fox News Channel4.04×Movies & TV
New York Post8.11×News
MSN3.58×News
Arnold Schwarzenegger7.32×Movies & TV
Politico7.22×Politics & Society
Kia Sportage15.75×Cars & Mobility
Bank of America2.62×Business & Career
CNN2.12×Movies & TV
American Airlines2.28×Travel & Leisure
Capital One2.24×Business & Career
Twin Peaks4.69×Movies & TV
Helen Hunt9.64×Movies & TV
Diabetes mellitus awareness3.47×Health
Singer-songwriter2.08×Music & Radio
Autism Awareness4.64×Health
Staples (Canada)2.59×Business & Career
Chuck Norris3.08×Movies & TV
Made in USA2.92×Business & Career
Scooby-Doo2.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah Palin audience
TraitClusterScore
PatriotismCONSERVATISM2.52
SpiritualityBALANCE1.27
IndividualismJOY1.19
TraditionCONSERVATISM1.16
Need for SecurityCONSERVATISM1.15
Community OrientationOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Sarah Palin
CountryShare
United States77.7%
Canada4.2%
United Kingdom3.1%

See Sarah Palin audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Sarah Palin have in United States?

Sarah Palin has an estimated audience of 2,490,461 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarah Palin fans?

45.8% of Sarah Palin fans are female, 54.2% are male, with an average age of 48.0 years.

Which brands do Sarah Palin fans like most?

Sarah Palin fans show strongest brand affinity for Drudge Report (40.92×), Fox News Channel (4.04×), and New York Post (8.11×) over the country average.

Where do Sarah Palin fans live in United States?

Sarah Palin fans in United States are most concentrated in California (reach 200,029), Texas (reach 162,301), and Florida (reach 133,743). These three regions account for the largest share of the active audience.

What other brands do Sarah Palin fans also like?

Beyond Sarah Palin itself, the audience over-indexes on Fox News Channel (4.04×), New York Post (8.11×), MSN (3.58×), and Arnold Schwarzenegger (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Palin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.