Rascasse Audience Intelligence

Sarah Palin Audience in United States

A data profile of the people who buy, follow and care about Sarah Palin in United States — modelled from more than twelve digital signal sources. Sarah Palin has an estimated audience of 2,580,134 people in United States.

#63among Politician in United States#1928among Person in United States#755in Politics & Society

The average Sarah Palin fan in United States is 48.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, MSN, New York Post, with strongest over-indexing on Drudge Report (39.99× the country average).

Demographically, the Sarah Palin audience skews balanced with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarah Palin fan in United States is balanced, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah Palin profile in United States.

Audience size
2.6M
in United States
Gender
45.8%♀
54.2% male
Age
48.0
average years
Country rank
#11634
Person in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah Palin fans

45.8% are female, 54.2% are male, average age 48.0.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Sarah Palin audience in United States
MetricValue
Female45.8%
Male54.2%
Average age48.0
Estimated audience size2,580,134
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Sarah Palin audience in United States
Age bracketShare%
16-197%
20-299%
30-3914%
40-4926%
50+44%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Sarah Palin audience comes from United States.

Worldwide audience distribution share by country for Sarah Palin
CountryShare
United States77.7%
Canada4.2%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah Palin audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarah Palin fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K4.37×
02South Dakota~7K1.14×
03North Dakota~6K1.12×
04Iowa~20K1.10×
05West Virginia~10K1.09×
06Missouri~40K1.08×
07Michigan~70K1.07×
08Wisconsin~40K1.07×
09Minnesota~40K1.07×
10Montana~7K1.06×
11Ohio~80K1.03×
12Indiana~50K1.03×
13Idaho~10K1.03×
14Maine~9K1.03×
15Kentucky~30K1.02×
16Pennsylvania~80K1.01×
17Tennessee~50K1.01×
18Oklahoma~30K1.01×
19Alabama~30K1.00×
20Washington, District of Columbia~7K1.00×
21Kansas~20K0.99×
22Nebraska~10K0.98×
23New Hampshire~10K0.97×
24Arkansas~20K0.96×
25Washington~50K0.94×
26Oregon~30K0.92×
27New Mexico~10K0.92×
28Illinois~80K0.91×
29Virginia~60K0.91×
30Massachusetts~40K0.91×
31Maryland~40K0.90×
32Mississippi~20K0.90×
33North Carolina~70K0.89×
34Arizona~50K0.89×
35Vermont~4K0.89×
36South Carolina~30K0.88×
37Connecticut~20K0.88×
38Rhode Island~7K0.88×
39Colorado~30K0.85×
40New Jersey~50K0.84×
41Delaware~6K0.84×
42Louisiana~30K0.83×
43Georgia~60K0.82×
44New York~100K0.81×
45Florida~100K0.79×
46Texas~200K0.72×
47Utah~20K0.71×
48California~200K0.68×
49Nevada~20K0.68×
50Hawaii~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Sarah Palin, United States
0.68×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah Palin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah Palin audience
#·InterestCategoryAffinity×
01Drudge ReportSports39.99×
02Real Time with Bill MaherMovies & TV12.35×
03Arnold SchwarzeneggerMovies & TV9.87×
04New York PostNews9.14×
05PoliticoPolitics & Society8.13×
06MSNNews6.69×
07National Rifle AssociationPolitics & Society5.42×
08Michael B. JordanMovies & TV5.13×
09Fox News ChannelMovies & TV4.52×
10Carbonated waterFood & Beverages4.52×
11MSNBCMovies & TV3.84×
12American AirlinesTravel & Leisure3.06×
13NostalgiaHome & Garden2.64×
14Nonprofit organizationPolitics & Society2.56×
15TraditionPolitics & Society2.55×
16Donald TrumpPolitics & Society2.22×
17CNNMovies & TV2.21×
18Bank of AmericaBusiness & Career1.86×
19Stand-up comedyMovies & TV1.86×
20Health careBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah Palin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah Palin audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.04×
IndividualismJOY1.83×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah Palin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah Palin have in United States?

Sarah Palin has an estimated audience of 2,580,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarah Palin fans?

45.8% of Sarah Palin fans are female, 54.2% are male, with an average age of 48.0 years.

03

Which brands do Sarah Palin fans like most?

Sarah Palin fans show strongest brand affinity for Drudge Report (39.99×), MSN (6.69×), and New York Post (9.14×) over the country average.

04

Where do Sarah Palin fans live in United States?

Sarah Palin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah Palin fans also like?

Beyond Sarah Palin itself, the audience over-indexes on MSN (6.69×), New York Post (9.14×), Arnold Schwarzenegger (9.87×), and Fox News Channel (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah Palin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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