Connecting Threads Audience in United States

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Connecting Threads has an estimated audience of 481,461 people in United States. 57.9% are female, 42.1% are male, average age 35.3. Top regions: Texas, California, Michigan. Top brand affinities: Lulu 黃路梓茵, Stamp collecting, UK garage, Staycation, JDSU.

The average Connecting Threads fan in United States is 35.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Lulu 黃路梓茵, Stamp collecting, UK garage, with strongest over-indexing on Lulu 黃路梓茵 (8.48× the country average). Demographically, the Connecting Threads audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Connecting Threads fans

Demographic split for Connecting Threads audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.3
Estimated audience size481,461

Audience persona

The typical Connecting Threads fan in United States is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Connecting Threads in United States
RegionReachAffinity
Texas19,7920.48×
California17,9800.34×
Michigan14,6181.16×
Wisconsin14,0411.94×
Washington13,2841.38×
Florida13,2550.41×
Ohio11,9010.8×
New York11,7810.44×
Pennsylvania10,6300.66×
Minnesota10,1091.47×
Illinois9,9300.62×
Oregon9,6301.74×
Arizona8,7660.89×
Missouri8,7341.13×
Virginia8,5200.73×
North Carolina8,3550.58×
Indiana7,5820.86×
Tennessee7,2230.75×
Kentucky6,7031.11×
Colorado6,6490.88×
Iowa6,4901.64×
Oklahoma5,6261.05×
Georgia5,5150.37×
Idaho5,2832.19×
Alabama4,8210.72×
Kansas4,7561.25×
South Carolina4,6790.65×
Massachusetts4,5810.48×
Utah4,5761.06×
Arkansas3,9821×
New Jersey3,4330.28×
Nebraska3,2741.36×
Maryland3,1910.39×
Nevada3,1470.68×
Montana3,1102.33×
West Virginia2,8431.27×
Louisiana2,6380.42×
Maine2,5871.5×
New Hampshire2,4011.27×
Wyoming2,2993.22×
New Mexico2,2240.92×
Connecticut2,0450.42×
North Dakota2,0182.04×
Mississippi1,9710.5×
South Dakota1,8271.64×
Vermont1,3151.56×
Alaska9460.92×
Rhode Island7970.52×
Delaware6620.5×
Hawaii6620.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Connecting Threads audience
BrandAffinityCategory
Lulu 黃路梓茵8.48×Movies & TV
Stamp collecting5.63×Home & Garden
UK garage5.9×Music & Radio
Staycation3.52×Home & Garden
JDSU3.2×Business & Career
Historic site4.4×Arts & Culture
Home equity1.86×Home & Garden
Pillow1.79×Home & Garden
Nebraska Cornhuskers football2.94×Sports
Mothercare2.6×Kids & Family
Riedel (glass manufacturer)20×Home & Garden
On the Border Mexican Grill & Cantina4.75×Food & Beverages
Home staging3.31×Home & Garden
Halsey, Oregon5.23×Travel & Leisure
Jesse Plemons2.15×Movies & TV
Elsword9.95×Games
Grinch2.1×Movies & TV
Hibachi4.1×Food & Beverages
Hawthorn Football Club9.43×Sports
Vocal harmony2.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Connecting Threads audience
TraitClusterScore
Luxury OrientationPREMIUM4.69
Family OrientationCONSERVATISM3.63
LGBTQ+ IdentityOPEN2.25
DIY MentalityTHRILL2.1
Quality AwarenessPREMIUM1.92
Career OrientationPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Connecting Threads
CountryShare
United States84.4%
Canada6.5%
Australia2.9%

See Connecting Threads audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Connecting Threads have in United States?

Connecting Threads has an estimated audience of 481,461 people in United States, concentrated in Texas and California.

What is the gender split and age of Connecting Threads fans?

57.9% of Connecting Threads fans are female, 42.1% are male, with an average age of 35.3 years.

Which brands do Connecting Threads fans like most?

Connecting Threads fans show strongest brand affinity for Lulu 黃路梓茵 (8.48×), Stamp collecting (5.63×), and UK garage (5.9×) over the country average.

Where do Connecting Threads fans live in United States?

Connecting Threads fans in United States are most concentrated in Texas (reach 19,792), California (reach 17,980), and Michigan (reach 14,618). These three regions account for the largest share of the active audience.

What other brands do Connecting Threads fans also like?

Beyond Connecting Threads itself, the audience over-indexes on Stamp collecting (5.63×), UK garage (5.9×), Staycation (3.52×), and JDSU (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Connecting Threads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.