Rascasse Audience Intelligence

Connecting Threads Audience in United States

A data profile of the people who buy, follow and care about Connecting Threads in United States — modelled from more than twelve digital signal sources. Connecting Threads has an estimated audience of 480,645 people in United States.

#1209among Website / Newspaper / Magazine in United States#526in Shopping

The average Connecting Threads fan in United States is 35.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sewing machine, Fat Quarter Shop, QVC, with strongest over-indexing on Sewing machine (30.71× the country average).

Demographically, the Connecting Threads audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Connecting Threads fan in United States is more female, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Sewing machine.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Connecting Threads profile in United States.

Audience size
481K
in United States
Gender
57.9%♀
42.1% male
Age
35.3
average years
Country rank
#37518
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Connecting Threads

57.9% are female, 42.1% are male, average age 35.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Connecting Threads audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.3
Estimated audience size480,645
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Connecting Threads audience in United States
Age bracketShare%
16-1937%
20-2914%
30-3915%
40-4916%
50+18%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Connecting Threads audience comes from United States.

Worldwide audience distribution share by country for Connecting Threads
CountryShare
United States83.3%
Canada6.4%
Australia2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Connecting Threads audience in United States is strongest.

Fig. 05

Top regions by affinity

Connecting Threads fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K2.44×
02Idaho~5K2.19×
03Montana~3K2.09×
04North Dakota~2K1.85×
05Wisconsin~10K1.76×
06Iowa~6K1.62×
07Oregon~9K1.59×
08South Dakota~2K1.59×
09Maine~3K1.50×
10Minnesota~10K1.46×
11West Virginia~3K1.33×
12Vermont~1K1.32×
13Nebraska~3K1.30×
14New Hampshire~2K1.26×
15Washington~10K1.24×
16Kansas~5K1.21×
17Utah~5K1.16×
18Missouri~9K1.13×
19Alaska~1K1.11×
20Michigan~10K1.10×
21Arkansas~4K1.03×
22Kentucky~6K1.01×
23Oklahoma~5K0.97×
24New Mexico~2K0.96×
25Arizona~9K0.88×
26Indiana~8K0.88×
27Colorado~7K0.86×
28Ohio~10K0.83×
29Tennessee~7K0.77×
30Alabama~5K0.75×
31Nevada~3K0.75×
32Virginia~9K0.74×
33South Carolina~5K0.73×
34Rhode Island~1K0.73×
35Washington, District of Columbia~1K0.71×
36Pennsylvania~10K0.68×
37Hawaii~1K0.68×
38Mississippi~3K0.66×
39Illinois~10K0.62×
40Louisiana~4K0.60×
41North Carolina~9K0.59×
42Connecticut~3K0.58×
43Massachusetts~5K0.51×
44Texas~20K0.48×
45Maryland~4K0.48×
46Georgia~7K0.45×
47Florida~10K0.43×
48New York~10K0.42×
49New Jersey~5K0.38×
50California~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Connecting Threads, United States
0.35×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Connecting Threads audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Connecting Threads audience
#·InterestCategoryAffinity×
01Welch's Fruit SnacksFood & Beverages106.10×
02Fat Quarter ShopShopping74.66×
03Antibacterial soapHome & Garden72.37×
04Mexican Grand PrixSports70.88×
05Chick CoreaMusic & Radio66.60×
06Sewing machineHome & Garden30.71×
07DuckDuckGoInternet & Social Media21.17×
08High-net-worth individualBusiness & Career18.87×
09Family carCars & Mobility18.00×
10QVCMovies & TV17.57×
11National Women's Soccer LeagueSports16.76×
12Pressure cookingHome & Garden13.97×
13New Year's EveHome & Garden11.60×
14SewingHome & Garden10.56×
15Weather forecastingHome & Garden8.92×
16Sustainable energyHome & Garden8.61×
17FedExBusiness & Career7.82×
18Renewable energyBusiness & Career7.16×
19Discount storesShopping5.48×
20PinterestInternet & Social Media4.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Connecting Threads audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Connecting Threads audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM6.95×
PatriotismCONSERVATISM2.76×
Price SensitivityPREMIUM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Connecting Threads audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Sports ActivityPOWER0.88×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Connecting Threads have in United States?

Connecting Threads has an estimated audience of 480,645 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Connecting Threads fans?

57.9% of Connecting Threads fans are female, 42.1% are male, with an average age of 35.3 years.

03

Which brands do Connecting Threads fans like most?

Connecting Threads fans show strongest brand affinity for Sewing machine (30.71×), Fat Quarter Shop (74.66×), and QVC (17.57×) over the country average.

04

Where do Connecting Threads fans live in United States?

Connecting Threads fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Connecting Threads fans also like?

Beyond Connecting Threads itself, the audience over-indexes on Fat Quarter Shop (74.66×), QVC (17.57×), DuckDuckGo (21.17×), and Welch's Fruit Snacks (106.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Connecting Threads. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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