Pennsylvania Audience in Germany
Pennsylvania has an estimated audience of 342,928 people in Germany. 59.5% are female, 40.5% are male, average age 43.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Unique Gifts, Škoda Kodiaq, Pillow, Stradivarius.
The average Pennsylvania fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Unique Gifts, Škoda Kodiaq, with strongest over-indexing on Medieval fantasy (20.58× the country average). Demographically, the Pennsylvania audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Pennsylvania fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.7 |
| Estimated audience size | 342,928 |
Audience persona
The typical Pennsylvania fan in Germany is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,655 | 1.11× |
| Bayern | 67,895 | 1.23× |
| Baden-Württemberg | 52,394 | 1.12× |
| Hessen | 34,835 | 1.33× |
| Niedersachsen | 33,362 | 1× |
| Berlin | 20,225 | 1.32× |
| Rheinland-Pfalz | 18,469 | 1.07× |
| Sachsen | 14,724 | 0.88× |
| Schleswig-Holstein | 11,843 | 0.96× |
| Hamburg | 8,683 | 1.12× |
| Brandenburg | 7,835 | 0.74× |
| Thüringen | 6,795 | 0.78× |
| Sachsen-Anhalt | 5,940 | 0.67× |
| Mecklenburg-Vorpommern | 4,271 | 0.65× |
| Saarland | 3,832 | 0.91× |
| Bremen | 3,232 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 20.58× | Literature |
| Unique Gifts | 2.06× | Shopping |
| Škoda Kodiaq | 2.78× | Cars & Mobility |
| Pillow | 1.83× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.24× | Travel & Leisure |
| Birthday Gifts | 1.87× | Kids & Family |
| Gymnema sylvestre | 20× | Health |
| Christmas Gift | 1.77× | Kids & Family |
| Eco Friendly Living | 3.87× | Home & Garden |
| Buying a House | 6.28× | Home & Garden |
| Cynthia Erivo | 4.2× | Movies & TV |
| Este, Veneto | 2.43× | Travel & Leisure |
| VfL Wolfsburg | 1.59× | Sports |
| Nationality | 2.7× | Politics & Society |
| 3D printing | 2× | Technology & Electronics |
| Captain Fantastic (film) | 7.88× | Movies & TV |
| Eindhoven | 1.54× | Travel & Leisure |
| Corona (band) | 1.74× | Music & Radio |
| The Fader | 4.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.23 |
| Tradition | CONSERVATISM | 1.9 |
| Spirituality | BALANCE | 1.88 |
| Risk Appetite | THRILL | 1.78 |
| Early Adopter Mentality | POWER | 1.77 |
| Pet Ownership | JOY | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.2% |
| Italy | 7.0% |
| United Kingdom | 3.5% |
See Pennsylvania audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Pennsylvania have in Germany?
Pennsylvania has an estimated audience of 342,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pennsylvania fans?
59.5% of Pennsylvania fans are female, 40.5% are male, with an average age of 43.7 years.
Which brands do Pennsylvania fans like most?
Pennsylvania fans show strongest brand affinity for Medieval fantasy (20.58×), Unique Gifts (2.06×), and Škoda Kodiaq (2.78×) over the country average.
Where do Pennsylvania fans live in Germany?
Pennsylvania fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,655), Bayern (reach 67,895), and Baden-Württemberg (reach 52,394). These three regions account for the largest share of the active audience.
What other brands do Pennsylvania fans also like?
Beyond Pennsylvania itself, the audience over-indexes on Unique Gifts (2.06×), Škoda Kodiaq (2.78×), Pillow (1.83×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.