A data profile of the people who buy, follow and care about Pennsylvania in Germany — modelled from more than twelve digital signal sources. Pennsylvania has an estimated audience of 342,928 people in Germany.
The average Pennsylvania fan in Germany is 43.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Leonard Nimoy, Henry Cavill, Tagesschau, with strongest over-indexing on Leonard Nimoy (27.17× the country average).
Demographically, the Pennsylvania audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pennsylvania fan in Germany is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Leonard Nimoy.
The key figures that characterise the Pennsylvania profile in Germany.
59.5% are female, 40.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.7 |
| Estimated audience size | 342,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Pennsylvania audience comes from Germany.
| Country | Share |
|---|---|
| United States | 69.2% |
| Italy | 7.0% |
| United Kingdom | 3.5% |
Where the Pennsylvania audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.29× | |
| 02 | Berlin | ~20K | 1.23× | |
| 03 | Bayern | ~60K | 1.18× | |
| 04 | Hamburg | ~9K | 1.10× | |
| 05 | Bremen | ~3K | 1.10× | |
| 06 | Baden-Württemberg | ~50K | 1.09× | |
| 07 | Nordrhein-Westfalen | ~80K | 1.08× | |
| 08 | Rheinland-Pfalz | ~20K | 1.08× | |
| 09 | Niedersachsen | ~30K | 0.99× | |
| 10 | Schleswig-Holstein | ~10K | 0.98× | |
| 11 | Saarland | ~4K | 0.97× | |
| 12 | Sachsen | ~10K | 0.89× | |
| 13 | Thüringen | ~7K | 0.83× | |
| 14 | Brandenburg | ~8K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.75× | |
| 16 | Sachsen-Anhalt | ~7K | 0.73× |
The strongest cross-interests of the Pennsylvania audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonard Nimoy | Movies & TV | 27.17× | ||
| 02 | Seth MacFarlane | Movies & TV | 20.00× | ||
| 03 | Katowice | Travel & Leisure | 20.00× | ||
| 04 | George Takei | Movies & TV | 18.16× | ||
| 05 | Devil May Cry | Games | 17.24× | ||
| 06 | ALF (TV series) | Movies & TV | 10.72× | ||
| 07 | Hertz | Cars & Mobility | 7.41× | ||
| 08 | Hong Kong | Travel & Leisure | 7.19× | ||
| 09 | Oblivion (2013 film) | Movies & TV | 6.24× | ||
| 10 | Henry Cavill | Movies & TV | 5.84× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 5.34× | ||
| 12 | Jason Momoa | Movies & TV | 4.92× | ||
| 13 | Canva | Technology & Electronics | 4.49× | ||
| 14 | Hugendubel | Shopping | 2.43× | ||
| 15 | Internet & Social Media | 2.08× | |||
| 16 | Nature | Home & Garden | 1.93× | ||
| 17 | Müller (company) | Food & Beverages | 1.89× | ||
| 18 | Tagesschau | Movies & TV | 1.87× | ||
| 19 | Family | Kids & Family | 1.83× | ||
| 20 | Netto Marken-Discount | Shopping | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.77× | |
| Extroversion | THRILL | 1.74× | |
| Spirituality | BALANCE | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.79× |
Pennsylvania has an estimated audience of 342,928 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.5% of Pennsylvania fans are female, 40.5% are male, with an average age of 43.7 years.
Pennsylvania fans show strongest brand affinity for Leonard Nimoy (27.17×), Henry Cavill (5.84×), and Tagesschau (1.87×) over the country average.
Pennsylvania fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Pennsylvania itself, the audience over-indexes on Henry Cavill (5.84×), Tagesschau (1.87×), Hong Kong (7.19×), and Family (1.83×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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