A data profile of the people who buy, follow and care about Collection (artwork) in Germany — modelled from more than twelve digital signal sources. Collection (artwork) has an estimated audience of 426,467 people in Germany.
The average Collection (artwork) fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Odessa, Abstract art, Oil painting, with strongest over-indexing on Odessa (25.16× the country average).
Demographically, the Collection (artwork) audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Collection (artwork) fan in Germany is more female, around 34.6 years old, with strong Individualism tendencies and a notable affinity for Odessa.
The key figures that characterise the Collection (artwork) profile in Germany.
59.7% are female, 40.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 34.6 |
| Estimated audience size | 426,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Collection (artwork) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 14.4% |
| South Korea | 7.4% |
Where the Collection (artwork) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.19× | |
| 03 | Berlin | ~20K | 1.13× | |
| 04 | Rheinland-Pfalz | ~20K | 1.08× | |
| 05 | Bremen | ~4K | 1.02× | |
| 06 | Bayern | ~70K | 1.01× | |
| 07 | Saarland | ~5K | 0.99× | |
| 08 | Hamburg | ~9K | 0.98× | |
| 09 | Brandenburg | ~10K | 0.97× | |
| 10 | Sachsen-Anhalt | ~10K | 0.95× | |
| 11 | Thüringen | ~10K | 0.95× | |
| 12 | Baden-Württemberg | ~50K | 0.94× | |
| 13 | Sachsen | ~20K | 0.94× | |
| 14 | Schleswig-Holstein | ~10K | 0.94× | |
| 15 | Niedersachsen | ~40K | 0.91× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.91× |
The strongest cross-interests of the Collection (artwork) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frieze Art Fair | Arts & Culture | 25.63× | ||
| 02 | Odessa | Travel & Leisure | 25.16× | ||
| 03 | David Hockney | Arts & Culture | 20.00× | ||
| 04 | Art dealer | Arts & Culture | 16.38× | ||
| 05 | Portrait painting | Arts & Culture | 15.63× | ||
| 06 | Saatchi Gallery | Arts & Culture | 12.67× | ||
| 07 | Art auction | Arts & Culture | 11.56× | ||
| 08 | Abstract art | Arts & Culture | 11.44× | ||
| 09 | Oil painting | Arts & Culture | 11.40× | ||
| 10 | Acrylic paint | Arts & Culture | 9.41× | ||
| 11 | Exhibition | Arts & Culture | 8.73× | ||
| 12 | Watercolor painting | Arts & Culture | 8.38× | ||
| 13 | Digital art | Arts & Culture | 5.84× | ||
| 14 | Crime fiction | Literature | 5.52× | ||
| 15 | Superman | Movies & TV | 5.23× | ||
| 16 | Modern art | Arts & Culture | 4.75× | ||
| 17 | Art exhibition | Arts & Culture | 4.68× | ||
| 18 | Museum | Arts & Culture | 3.68× | ||
| 19 | Hugendubel | Shopping | 3.56× | ||
| 20 | Batman | Movies & TV | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.50× | |
| Design Affinity | PREMIUM | 2.15× | |
| Extroversion | THRILL | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Convenience Orientation | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.94× |
Collection (artwork) has an estimated audience of 426,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.7% of Collection (artwork) fans are female, 40.3% are male, with an average age of 34.6 years.
Collection (artwork) fans show strongest brand affinity for Odessa (25.16×), Abstract art (11.44×), and Oil painting (11.4×) over the country average.
Collection (artwork) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Collection (artwork) itself, the audience over-indexes on Abstract art (11.44×), Oil painting (11.4×), Watercolor painting (8.38×), and Portrait painting (15.63×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Collection (artwork). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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