Rascasse Audience Intelligence

Air France–KLM Audience in United States

A data profile of the people who buy, follow and care about Air France–KLM in United States — modelled from more than twelve digital signal sources. Air France–KLM has an estimated audience of 352,806 people in United States.

#603among NGO / Political Party in United States#2729in Business & Career

The average Air France–KLM fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include KLM, Air France, Luxembourg, with strongest over-indexing on KLM (241.23× the country average).

Demographically, the Air France–KLM audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air France–KLM fan in United States is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for KLM.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air France–KLM profile in United States.

Audience size
353K
in United States
Gender
48.7%♀
51.3% male
Age
41.4
average years
Country rank
#44427
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+166%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Air France–KLM fans

48.7% are female, 51.3% are male, average age 41.4.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Air France–KLM audience in United States
MetricValue
Female48.7%
Male51.3%
Average age41.4
Estimated audience size352,806
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Air France–KLM audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

15.4%

of the worldwide Air France–KLM audience comes from United States.

Worldwide audience distribution share by country for Air France–KLM
CountryShare
France19.2%
United States15.4%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air France–KLM audience in United States is strongest.

Fig. 05

Top regions by affinity

Air France–KLM fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.58×
02New York~40K1.94×
03California~70K1.79×
04Washington~10K1.59×
05Minnesota~8K1.56×
06Utah~4K1.44×
07Georgia~10K1.36×
08Virginia~10K1.35×
09Massachusetts~9K1.35×
10New Jersey~10K1.28×
11Hawaii~2K1.24×
12Florida~30K1.23×
13Maryland~7K1.20×
14Oregon~5K1.16×
15Connecticut~4K1.14×
16Illinois~10K1.12×
17Texas~30K1.10×
18Nevada~4K1.08×
19Colorado~6K1.05×
20Michigan~9K1.02×
21Vermont<1K1.01×
22Rhode Island~1K0.98×
23Alaska<1K0.98×
24Idaho~2K0.97×
25North Dakota<1K0.95×
26New Hampshire~1K0.94×
27Maine~1K0.93×
28Montana<1K0.93×
29Arizona~6K0.92×
30South Carolina~5K0.92×
31South Dakota<1K0.92×
32Delaware<1K0.91×
33North Carolina~9K0.90×
34West Virginia~1K0.87×
35Wisconsin~4K0.86×
36Kansas~2K0.85×
37Nebraska~1K0.84×
38New Mexico~1K0.84×
39Tennessee~6K0.83×
40Mississippi~2K0.82×
41Arkansas~2K0.81×
42Missouri~4K0.80×
43Alabama~4K0.80×
44Oklahoma~3K0.80×
45Iowa~2K0.80×
46Louisiana~3K0.79×
47Kentucky~3K0.78×
48Ohio~8K0.77×
49Indiana~5K0.73×
50Pennsylvania~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Air France–KLM, United States
0.72×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air France–KLM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air France–KLM audience
#·InterestCategoryAffinity×
01AlitaliaTravel & Leisure357.59×
02KLMTravel & Leisure241.23×
03LuxembourgTravel & Leisure231.65×
04VuelingTravel & Leisure193.18×
05Air FranceTravel & Leisure158.73×
06qantas airwaysTravel & Leisure93.54×
07Aegean AirlinesTravel & Leisure89.59×
08Scandinavian AirlinesTravel & Leisure89.31×
09South African AirwaysTravel & Leisure43.83×
10Air CanadaTravel & Leisure37.04×
11OdessaTravel & Leisure26.65×
12EVA AirTravel & Leisure22.37×
13LufthansaTravel & Leisure21.09×
14FlightAwareTravel & Leisure20.00×
15Michael CeraMovies & TV18.24×
16Alaska AirlinesTravel & Leisure15.28×
17JetBlueTravel & Leisure14.35×
18EmiratesTravel & Leisure14.17×
19Web serverTechnology & Electronics6.96×
20American ExpressBusiness & Career5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air France–KLM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Air France–KLM audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
TravellingTHRILL2.23×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Air France–KLM audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Pet OwnershipJOY0.70×
Family OrientationCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Air France–KLM have in United States?

Air France–KLM has an estimated audience of 352,806 people in United States, concentrated in California and New York.

02

What is the gender split and age of Air France–KLM fans?

48.7% of Air France–KLM fans are female, 51.3% are male, with an average age of 41.4 years.

03

Which brands do Air France–KLM fans like most?

Air France–KLM fans show strongest brand affinity for KLM (241.23×), Air France (158.73×), and Luxembourg (231.65×) over the country average.

04

Where do Air France–KLM fans live in United States?

Air France–KLM fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Air France–KLM fans also like?

Beyond Air France–KLM itself, the audience over-indexes on Air France (158.73×), Luxembourg (231.65×), Vueling (193.18×), and Alitalia (357.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Air France–KLM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Air France–KLM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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