Rascasse Audience Intelligence

Rachel Maddow Audience in United States

A data profile of the people who buy, follow and care about Rachel Maddow in United States — modelled from more than twelve digital signal sources. Rachel Maddow has an estimated audience of 1,934,728 people in United States.

#53among TV personality in United States#2695among Person in United States#2294in Movies & TV

The average Rachel Maddow fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include MSNBC, Politico, Sustainable energy, with strongest over-indexing on MSNBC (14.07× the country average).

Demographically, the Rachel Maddow audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel Maddow fan in United States is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for MSNBC.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel Maddow profile in United States.

Audience size
1.9M
in United States
Gender
56.4%♀
43.6% male
Age
43.5
average years
Country rank
#14612
Person in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel Maddow fans

56.4% are female, 43.6% are male, average age 43.5.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Rachel Maddow audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.5
Estimated audience size1,934,728
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Rachel Maddow audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3914%
40-4920%
50+36%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Rachel Maddow audience comes from United States.

Worldwide audience distribution share by country for Rachel Maddow
CountryShare
United States71.1%
Canada6.2%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel Maddow audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel Maddow fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~7K1.63×
02Maine~10K1.53×
03Oregon~40K1.46×
04Washington~60K1.33×
05Massachusetts~60K1.32×
06New Hampshire~10K1.26×
07Minnesota~40K1.25×
08Connecticut~30K1.23×
09Washington, District of Columbia~9K1.21×
10Wisconsin~40K1.18×
11Rhode Island~9K1.18×
12Montana~7K1.10×
13Pennsylvania~90K1.09×
14Colorado~40K1.09×
15New Mexico~10K1.09×
16Maryland~40K1.08×
17Michigan~70K1.06×
18Delaware~7K1.04×
19New York~100K1.03×
20Ohio~70K1.01×
21New Jersey~60K1.01×
22Idaho~10K1.00×
23Illinois~80K0.99×
24Virginia~60K0.99×
25Hawaii~10K0.99×
26Kansas~20K0.98×
27Iowa~20K0.97×
28Missouri~40K0.96×
29California~200K0.95×
30North Carolina~70K0.94×
31Indiana~40K0.93×
32North Dakota~5K0.93×
33Alaska~5K0.91×
34Florida~100K0.90×
35Nebraska~10K0.88×
36Arizona~40K0.86×
37Tennessee~40K0.86×
38South Carolina~30K0.86×
39West Virginia~9K0.86×
40Oklahoma~20K0.83×
41South Dakota~5K0.83×
42Kentucky~20K0.81×
43Utah~20K0.81×
44Nevada~20K0.80×
45Arkansas~20K0.79×
46Louisiana~20K0.74×
47Mississippi~10K0.72×
48Georgia~50K0.70×
49Texas~100K0.68×
50Alabama~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Rachel Maddow, United States
0.66×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel Maddow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel Maddow audience
#·InterestCategoryAffinity×
01MSNBCMovies & TV14.07×
02PoliticoPolitics & Society8.30×
03IndividualismPolitics & Society7.98×
04Sustainable energyHome & Garden5.35×
05Arnold SchwarzeneggerMovies & TV4.80×
06Emmy AwardMovies & TV4.41×
07The Washington PostNews4.39×
08Michelle ObamaPolitics & Society4.32×
09Drudge ReportSports4.02×
10Renewable energyBusiness & Career3.96×
11Robert RedfordMovies & TV3.83×
12Joe BidenPolitics & Society3.15×
13The New York TimesNews3.02×
14ActivismPolitics & Society2.78×
15Charitable organizationPolitics & Society2.73×
16Nonprofit organizationPolitics & Society2.65×
17American AirlinesTravel & Leisure2.45×
18CNNMovies & TV2.28×
19PodcastMusic & Radio1.85×
20Donald TrumpPolitics & Society1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel Maddow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel Maddow audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.42×
SustainabilityBALANCE2.44×
Community OrientationOPEN2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel Maddow audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Luxury OrientationPREMIUM0.77×
IndulgenceJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel Maddow have in United States?

Rachel Maddow has an estimated audience of 1,934,728 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Rachel Maddow fans?

56.4% of Rachel Maddow fans are female, 43.6% are male, with an average age of 43.5 years.

03

Which brands do Rachel Maddow fans like most?

Rachel Maddow fans show strongest brand affinity for MSNBC (14.07×), Politico (8.3×), and Sustainable energy (5.35×) over the country average.

04

Where do Rachel Maddow fans live in United States?

Rachel Maddow fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel Maddow fans also like?

Beyond Rachel Maddow itself, the audience over-indexes on Politico (8.3×), Sustainable energy (5.35×), Nonprofit organization (2.65×), and Individualism (7.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Maddow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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