Rachel Maddow Audience in United States

Rachel Maddow logo

Rachel Maddow has an estimated audience of 2,375,928 people in United States. 56.4% are female, 43.6% are male, average age 43.5. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Product design, headspace, Wok, Goop.

The average Rachel Maddow fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Product design, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Rachel Maddow audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Rachel Maddow fans

Demographic split for Rachel Maddow audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.5
Estimated audience size2,375,928

Audience persona

The typical Rachel Maddow fan in United States is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Rachel Maddow in United States
RegionReachAffinity
California261,1231×
Florida155,4950.97×
Texas149,7480.73×
New York146,7211.11×
Pennsylvania92,6391.16×
Illinois81,6041.03×
Ohio78,9011.08×
North Carolina71,3731×
Michigan68,0241.09×
New Jersey65,5011.08×
Massachusetts63,8901.36×
Washington63,7281.34×
Virginia59,9861.04×
Georgia50,8970.7×
Maryland44,9771.1×
Tennessee43,5520.91×
Wisconsin41,7871.17×
Minnesota41,6261.22×
Colorado41,4621.11×
Indiana40,8020.94×
Oregon39,7581.46×
Arizona38,7240.8×
Missouri38,0010.99×
South Carolina32,6510.91×
Connecticut30,2611.27×
Kentucky24,8850.84×
Louisiana23,5990.77×
Oklahoma22,7040.86×
Alabama20,6100.62×
Nevada18,8840.82×
Iowa18,8280.96×
Kansas18,5200.99×
Utah17,4690.82×
Arkansas15,1490.77×
Mississippi13,9270.71×
New Mexico12,3181.03×
Maine12,0951.42×
Idaho11,7660.99×
New Hampshire11,3971.22×
Nebraska10,2250.86×
Hawaii10,0530.98×
West Virginia9,0690.82×
Rhode Island8,8451.17×
Washington, District of Columbia8,7831.23×
Montana6,8891.05×
Delaware6,6011.01×
Vermont5,9391.42×
North Dakota4,3290.89×
South Dakota4,1920.76×
Alaska3,2590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Maddow audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design4.19×Business & Career
headspace15.68×Health
Wok8.91×Food & Beverages
Goop6.66×Internet & Social Media
Google Home7.9×Technology & Electronics
Governor of Michigan8.91×Politics & Society
Hibachi9.06×Food & Beverages
Ira Glass18.13×Music & Radio
Grace Slick8.82×Music & Radio
Cherish (group)10.92×Music & Radio
Cryptic crossword14.26×Technology & Electronics
Grinch3.62×Movies & TV
Guitarist (magazine)9.7×Music & Radio
3D printing2.1×Technology & Electronics
Natural rubber1.68×Cars & Mobility
TV Fanatic8.47×Movies & TV
Vocal harmony3.6×Music & Radio
Goma13.89×Travel & Leisure
El Paso County, Colorado9.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Maddow audience
TraitClusterScore
IndividualismJOY1.77
SustainabilityBALANCE1.71
Community OrientationOPEN1.63
LGBTQ+ IdentityOPEN1.48
TraditionCONSERVATISM1.33
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Rachel Maddow
CountryShare
United States73.8%
Canada6.4%
United Kingdom3.1%

See Rachel Maddow audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Rachel Maddow have in United States?

Rachel Maddow has an estimated audience of 2,375,928 people in United States, concentrated in California and Florida.

What is the gender split and age of Rachel Maddow fans?

56.4% of Rachel Maddow fans are female, 43.6% are male, with an average age of 43.5 years.

Which brands do Rachel Maddow fans like most?

Rachel Maddow fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (4.19×), and headspace (15.68×) over the country average.

Where do Rachel Maddow fans live in United States?

Rachel Maddow fans in United States are most concentrated in California (reach 261,123), Florida (reach 155,495), and Texas (reach 149,748). These three regions account for the largest share of the active audience.

What other brands do Rachel Maddow fans also like?

Beyond Rachel Maddow itself, the audience over-indexes on Product design (4.19×), headspace (15.68×), Wok (8.91×), and Goop (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Maddow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.