Rachel Maddow Audience in United States

Rachel Maddow has an estimated audience of 2,375,928 people in United States. 56.4% are female, 43.6% are male, average age 43.5. Top regions: California, Florida, Texas. Top brand affinities: Finnair, Capital One, Diane Keaton, Google Maps, Indeed.com.

The average Rachel Maddow fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Finnair, Capital One, Diane Keaton, with strongest over-indexing on Finnair (675× the country average). Demographically, the Rachel Maddow audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Rachel Maddow fans

Demographic split for Rachel Maddow audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.5
Estimated audience size2,375,928

Audience persona

The typical Rachel Maddow fan in United States is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Rachel Maddow in United States
RegionReachAffinity
California261,1231×
Florida155,4950.97×
Texas149,7480.73×
New York146,7211.11×
Pennsylvania92,6391.16×
Illinois81,6041.03×
Ohio78,9011.08×
North Carolina71,3731×
Michigan68,0241.09×
New Jersey65,5011.08×
Massachusetts63,8901.36×
Washington63,7281.34×
Virginia59,9861.04×
Georgia50,8970.7×
Maryland44,9771.1×
Tennessee43,5520.91×
Wisconsin41,7871.17×
Minnesota41,6261.22×
Colorado41,4621.11×
Indiana40,8020.94×
Oregon39,7581.46×
Arizona38,7240.8×
Missouri38,0010.99×
South Carolina32,6510.91×
Connecticut30,2611.27×
Kentucky24,8850.84×
Louisiana23,5990.77×
Oklahoma22,7040.86×
Alabama20,6100.62×
Nevada18,8840.82×
Iowa18,8280.96×
Kansas18,5200.99×
Utah17,4690.82×
Arkansas15,1490.77×
Mississippi13,9270.71×
New Mexico12,3181.03×
Maine12,0951.42×
Idaho11,7660.99×
New Hampshire11,3971.22×
Nebraska10,2250.86×
Hawaii10,0530.98×
West Virginia9,0690.82×
Rhode Island8,8451.17×
Washington, District of Columbia8,7831.23×
Montana6,8891.05×
Delaware6,6011.01×
Vermont5,9391.42×
North Dakota4,3290.89×
South Dakota4,1920.76×
Alaska3,2590.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Maddow audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One12.79×Business & Career
Diane Keaton14.26×Movies & TV
Google Maps7.63×Internet & Social Media
Indeed.com6.43×Business & Career
Clint Eastwood13.36×Movies & TV
William Shatner18.26×Movies & TV
Google News8.47×News
Barbra Streisand19.81×Music & Radio
Billy Bob Thornton12.5×Movies & TV
Beetlejuice6.88×Movies & TV
Stephen Hawking16.84×Business & Career
Jeff Bezos14.88×Business & Career
Diana Ross17.87×Music & Radio
Albert Einstein18.13×Technology & Electronics
Jennifer Garner15.68×Movies & TV
Bruce Willis9.18×Movies & TV
CarGurus7.38×Cars & Mobility
Aaron Rodgers8.08×Sports
Christopher Lloyd18.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Maddow audience
TraitClusterScore
IndividualismJOY1.77
SustainabilityBALANCE1.71
Community OrientationOPEN1.63
LGBTQ+ IdentityOPEN1.48
TraditionCONSERVATISM1.33
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Rachel Maddow
CountryShare
United States73.8%
Canada6.4%
United Kingdom3.1%

See Rachel Maddow audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Rachel Maddow have in United States?

Rachel Maddow has an estimated audience of 2,375,928 people in United States, concentrated in California and Florida.

What is the gender split and age of Rachel Maddow fans?

56.4% of Rachel Maddow fans are female, 43.6% are male, with an average age of 43.5 years.

Which brands do Rachel Maddow fans like most?

Rachel Maddow fans show strongest brand affinity for Finnair (675×), Capital One (12.79×), and Diane Keaton (14.26×) over the country average.

Where do Rachel Maddow fans live in United States?

Rachel Maddow fans in United States are most concentrated in California (reach 261,123), Florida (reach 155,495), and Texas (reach 149,748). These three regions account for the largest share of the active audience.

What other brands do Rachel Maddow fans also like?

Beyond Rachel Maddow itself, the audience over-indexes on Capital One (12.79×), Diane Keaton (14.26×), Google Maps (7.63×), and Indeed.com (6.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Maddow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.