Hispanic american culture Audience in United States
Hispanic american culture has an estimated audience of 5,423,216 people in United States. 55.4% are female, 44.6% are male, average age 34.7. Top brand affinities: La Liga, Real Madrid C.F., Atlético Madrid, San Diego Padres, Milwaukee Brewers.
Top brand affinities include La Liga, Real Madrid C.F., Atlético Madrid, with strongest over-indexing on La Liga (11.29× the country average). Demographically, the Hispanic american culture audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Hispanic american culture fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 34.7 |
| Estimated audience size | 5,423,216 |
Audience persona
The typical Hispanic american culture fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for La Liga.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Liga | 11.29× | Sports |
| Real Madrid C.F. | 4.49× | Sports |
| Atlético Madrid | 14.29× | Sports |
| San Diego Padres | 8.38× | Sports |
| Milwaukee Brewers | 5.92× | Sports |
| FIFA World Cup | 2.74× | Sports |
| Las Vegas | 3.07× | Travel & Leisure |
| Whataburger | 3.87× | Food & Beverages |
| FC Barcelona | 3.4× | Sports |
| Liga MX | 4.99× | Sports |
| Detroit Tigers | 3.43× | Sports |
| Colorado Rockies | 7.62× | Sports |
| High-net-worth individual | 5.33× | Business & Career |
| El País | 10.68× | News |
| T-Mobile | 2.05× | Technology & Electronics |
| Pressure cooking | 6.31× | Home & Garden |
| Wedding dress | 3.68× | Fashion & Accessoires |
| UEFA Champions League | 3.72× | Sports |
| Wingstop | 2.3× | Food & Beverages |
| Livemusic | 2.54× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Family Orientation | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Mexico | 21.7% |
| Colombia | 12.3% |
See Hispanic american culture audiences in other countries
- Hispanic american culture — Germany
- Hispanic american culture — United Kingdom
- Hispanic american culture — France
- Hispanic american culture — Italy
- Hispanic american culture — Spain
- Hispanic american culture — Brazil
- Hispanic american culture — Japan
- Hispanic american culture — South Korea
- Hispanic american culture — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hispanic american culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.