Hispanic american culture Audience in United States
Hispanic american culture has an estimated audience of 5,423,216 people in United States. 55.4% are female, 44.6% are male, average age 34.7. Top brand affinities: Minnesota, Panama, Nationality, Home construction, Product design.
Top brand affinities include Minnesota, Panama, Nationality, with strongest over-indexing on Minnesota (2.81× the country average). Demographically, the Hispanic american culture audience skews more female with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Politics & Society · Type: Topic
Demographics of Hispanic american culture fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 34.7 |
| Estimated audience size | 5,423,216 |
Audience persona
The typical Hispanic american culture fan in United States is more female, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.81× | Travel & Leisure |
| Panama | 4.98× | Travel & Leisure |
| Nationality | 2.8× | Politics & Society |
| Home construction | 1.72× | Home & Garden |
| Product design | 2.13× | Business & Career |
| Combat sport | 1.57× | Sports |
| Progressive rock | 1.89× | Music & Radio |
| Stamp collecting | 4.09× | Home & Garden |
| Isabela (province) | 11.29× | |
| Spinal muscular atrophy | 7.46× | Health |
| iZombie | 9.43× | Movies & TV |
| JTV (Indonesia) | 3.43× | |
| Justice | 1.75× | Politics & Society |
| Mackenzie Foy | 4.42× | Fashion & Accessoires |
| Penn & Teller | 4.57× | Movies & TV |
| Sears | 2.21× | Shopping |
| Mad About You | 5.92× | Movies & TV |
| Joshua Jackson | 2.08× | Movies & TV |
| Dental hygienist | 3.08× | Health |
| MK | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Family Orientation | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.38 |
| Price Sensitivity | PREMIUM | 1.23 |
| Extroversion | THRILL | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Mexico | 21.7% |
| Colombia | 12.3% |
See Hispanic american culture audiences in other countries
- Hispanic american culture — Germany
- Hispanic american culture — United Kingdom
- Hispanic american culture — France
- Hispanic american culture — Italy
- Hispanic american culture — Spain
- Hispanic american culture — Brazil
- Hispanic american culture — Japan
- Hispanic american culture — South Korea
- Hispanic american culture — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hispanic american culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.