Hispanic american culture Audience in Mexico
Hispanic american culture has an estimated audience of 4,848,349 people in Mexico. 47.7% are female, 52.3% are male, average age 30.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (233.4× the country average). Demographically, the Hispanic american culture audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Hispanic american culture fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 30.7 |
| Estimated audience size | 4,848,349 |
Audience persona
The typical Hispanic american culture fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Hispanic american culture fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 233.4× | Shopping |
| Costa Rica | 464.81× | Travel & Leisure |
| Game consoles | 172.85× | Technology & Electronics |
| Catholic Church | 127.93× | Politics & Society |
| Mobile game | 74.58× | Games |
| Sarcasm | 79.1× | Politics & Society |
| Travel agency | 78.13× | Travel & Leisure |
| Banana | 63.48× | Food & Beverages |
| El País | 69.34× | News |
| Broadcasting of sports events | 90.82× | Movies & TV |
| Valentine's Day | 99.2× | Kids & Family |
| Dentistry | 52.73× | Business & Career |
| Exfoliation (cosmetology) | 103.51× | Beauty & Wellness |
| Pilsner | 58.59× | Food & Beverages |
| Daily Horoscope | 498.41× | Internet & Social Media |
| Freeware | 30.27× | Technology & Electronics |
| Multi-level marketing | 47.85× | Business & Career |
| Sexology | 36.13× | Kids & Family |
| Orange (fruit) | 51.76× | Food & Beverages |
| Breastfeeding | 35.16× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.47 |
| Travelling | THRILL | 20.29 |
| Urban Lifestyle | OPEN | 4.52 |
| Risk Appetite | THRILL | 2.49 |
| Mindfulness | BALANCE | 1.52 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Mexico | 21.7% |
| Colombia | 12.3% |
See Hispanic american culture audiences in other countries
- Hispanic american culture — Germany
- Hispanic american culture — United States
- Hispanic american culture — United Kingdom
- Hispanic american culture — France
- Hispanic american culture — Italy
- Hispanic american culture — Spain
- Hispanic american culture — Brazil
- Hispanic american culture — Japan
- Hispanic american culture — South Korea
- Hispanic american culture — India
- Hispanic american culture — Canada
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hispanic american culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.