Hispanic american culture Audience in Mexico
Hispanic american culture has an estimated audience of 4,848,349 people in Mexico. 47.7% are female, 52.3% are male, average age 30.7. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Hispanic american culture audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Politics & Society · Type: Topic
Demographics of Hispanic american culture fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 30.7 |
| Estimated audience size | 4,848,349 |
Audience persona
The typical Hispanic american culture fan in Mexico is balanced, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 3.02× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 2.99× | Food & Beverages |
| Game consoles | 2.29× | Technology & Electronics |
| El País | 3.19× | News |
| Sarcasm | 2.83× | Politics & Society |
| Travel agency | 2.88× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Broadcasting of sports events | 3.94× | Movies & TV |
| Wattpad | 3.25× | Internet & Social Media |
| Radio | 1.89× | Technology & Electronics |
| Pilsner | 4.6× | Food & Beverages |
| Dentistry | 2.59× | Business & Career |
| Freeware | 2.41× | Technology & Electronics |
| Multi-level marketing | 3.69× | Business & Career |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.67 |
| Travelling | THRILL | 1.25 |
| Need for Security | CONSERVATISM | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.09 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Mexico | 21.7% |
| Colombia | 12.3% |
See Hispanic american culture audiences in other countries
- Hispanic american culture — Germany
- Hispanic american culture — United States
- Hispanic american culture — United Kingdom
- Hispanic american culture — France
- Hispanic american culture — Italy
- Hispanic american culture — Spain
- Hispanic american culture — Brazil
- Hispanic american culture — Japan
- Hispanic american culture — South Korea
- Hispanic american culture — India
- Hispanic american culture — Canada
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Hispanic american culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.