Just Married Audience in Germany
Just Married has an estimated audience of 503,339 people in Germany. 62.3% are female, 37.7% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Gil Ofarim, Home Office, Handmade Gifts.
The average Just Married fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Gil Ofarim, with strongest over-indexing on Progressive rock (4.25× the country average). Demographically, the Just Married audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Individualism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Just Married fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 34.2 |
| Estimated audience size | 503,339 |
Audience persona
The typical Just Married fan in Germany is more female, around 34.2 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,462 | 1.19× |
| Bayern | 83,061 | 1.03× |
| Baden-Württemberg | 77,803 | 1.13× |
| Niedersachsen | 57,538 | 1.18× |
| Hessen | 39,260 | 1.02× |
| Rheinland-Pfalz | 28,231 | 1.12× |
| Sachsen | 24,207 | 0.98× |
| Schleswig-Holstein | 20,450 | 1.13× |
| Berlin | 18,173 | 0.81× |
| Brandenburg | 14,804 | 0.95× |
| Sachsen-Anhalt | 12,933 | 0.99× |
| Thüringen | 12,214 | 0.95× |
| Hamburg | 10,750 | 0.95× |
| Mecklenburg-Vorpommern | 8,990 | 0.94× |
| Saarland | 5,094 | 0.82× |
| Bremen | 3,639 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.25× | Music & Radio |
| Rossmann | 1.91× | Shopping |
| Gil Ofarim | 1.96× | Music & Radio |
| Home Office | 1.72× | Business & Career |
| Handmade Gifts | 2.08× | Kids & Family |
| Cachorro | 3.43× | Pets & Animals |
| Natural rubber | 2.22× | Cars & Mobility |
| Home Delivery | 2.24× | Food & Beverages |
| Information sensitivity | 4.22× | Technology & Electronics |
| Škoda Kodiaq | 1.62× | Cars & Mobility |
| Motion Picture Association of America | 6.28× | Movies & TV |
| Cloppenburg | 2.99× | Travel & Leisure |
| Ipekyol | 2.71× | Shopping |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Staycation | 2.44× | Home & Garden |
| Kodi (software) | 1.77× | Technology & Electronics |
| Hachis Parmentier | 7.41× | Food & Beverages |
| Gary Glitter | 4.72× | Music & Radio |
| Cardio Kickboxing | 20× | Sports |
| Consequence (rapper) | 5.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.1 |
| Design Affinity | PREMIUM | 1.79 |
| Family Orientation | CONSERVATISM | 1.69 |
| Urban Lifestyle | OPEN | 1.62 |
| Price Sensitivity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.9% |
| United States | 8.0% |
| Brazil | 6.4% |
See Just Married audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Just Married have in Germany?
Just Married has an estimated audience of 503,339 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Just Married fans?
62.3% of Just Married fans are female, 37.7% are male, with an average age of 34.2 years.
Which brands do Just Married fans like most?
Just Married fans show strongest brand affinity for Progressive rock (4.25×), Rossmann (1.91×), and Gil Ofarim (1.96×) over the country average.
Where do Just Married fans live in Germany?
Just Married fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,462), Bayern (reach 83,061), and Baden-Württemberg (reach 77,803). These three regions account for the largest share of the active audience.
What other brands do Just Married fans also like?
Beyond Just Married itself, the audience over-indexes on Rossmann (1.91×), Gil Ofarim (1.96×), Home Office (1.72×), and Handmade Gifts (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Just Married. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.