Hudson, New York Audience in Germany
Hudson, New York has an estimated audience of 250,368 people in Germany. 78.0% are female, 22.0% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calzedonia, Mytheresa.com, Social shopping, Leggings, Weezer.
The average Hudson, New York fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calzedonia, Mytheresa.com, Social shopping, with strongest over-indexing on Calzedonia (29.41× the country average). Demographically, the Hudson, New York audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Hudson, New York fans
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 33.7 |
| Estimated audience size | 250,368 |
Audience persona
The typical Hudson, New York fan in Germany is more female, around 33.7 years old, with strong Creativity tendencies and a notable affinity for Calzedonia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 46,852 | 0.86× |
| Bayern | 28,897 | 0.72× |
| Baden-Württemberg | 24,243 | 0.71× |
| Hessen | 17,429 | 0.91× |
| Niedersachsen | 16,794 | 0.69× |
| Berlin | 15,270 | 1.36× |
| Rheinland-Pfalz | 8,929 | 0.71× |
| Thüringen | 6,575 | 1.03× |
| Schleswig-Holstein | 6,440 | 0.72× |
| Brandenburg | 5,919 | 0.76× |
| Sachsen-Anhalt | 5,895 | 0.91× |
| Hamburg | 5,827 | 1.03× |
| Sachsen | 5,725 | 0.47× |
| Mecklenburg-Vorpommern | 5,184 | 1.08× |
| Saarland | 5,154 | 1.68× |
| Bremen | 5,058 | 2.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calzedonia | 29.41× | Fashion & Accessoires |
| Mytheresa.com | 17.07× | Shopping |
| Social shopping | 10.88× | Shopping |
| Leggings | 6.65× | Fashion & Accessoires |
| Weezer | 35.51× | Music & Radio |
| H&M | 3.08× | Shopping |
| Oysho | 7.74× | Fashion & Accessoires |
| Pandora | 6.17× | Fashion & Accessoires |
| Kitchenware | 4.56× | Home & Garden |
| Drop shipping | 3.53× | Shopping |
| Knitting | 3.56× | Home & Garden |
| Gina Tricot | 6.22× | Fashion & Accessoires |
| Rossmann | 2.49× | Shopping |
| Woolworths | 3.65× | Shopping |
| TikTok | 1.77× | Internet & Social Media |
| Argos (retailer) | 19.05× | Shopping |
| Bikini | 3.99× | Fashion & Accessoires |
| Hermès | 2.48× | Fashion & Accessoires |
| Baileys Irish Cream | 10.43× | Food & Beverages |
| IKEA | 1.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.97 |
| Design Affinity | PREMIUM | 1.71 |
| Sustainability | BALANCE | 1.37 |
| Price Sensitivity | PREMIUM | 1.37 |
| Mindfulness | BALANCE | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.1% |
| Germany | 26.5% |
| United Kingdom | 5.4% |
See Hudson, New York audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Hudson, New York have in Germany?
Hudson, New York has an estimated audience of 250,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hudson, New York fans?
78.0% of Hudson, New York fans are female, 22.0% are male, with an average age of 33.7 years.
Which brands do Hudson, New York fans like most?
Hudson, New York fans show strongest brand affinity for Calzedonia (29.41×), Mytheresa.com (17.07×), and Social shopping (10.88×) over the country average.
Where do Hudson, New York fans live in Germany?
Hudson, New York fans in Germany are most concentrated in Nordrhein-Westfalen (reach 46,852), Bayern (reach 28,897), and Baden-Württemberg (reach 24,243). These three regions account for the largest share of the active audience.
What other brands do Hudson, New York fans also like?
Beyond Hudson, New York itself, the audience over-indexes on Mytheresa.com (17.07×), Social shopping (10.88×), Leggings (6.65×), and Weezer (35.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hudson, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.