Rascasse Audience Intelligence

Value (economics) Audience in Germany

A data profile of the people who buy, follow and care about Value (economics) in Germany — modelled from more than twelve digital signal sources. Value (economics) has an estimated audience of 535,527 people in Germany.

#4496among Topic in Germany#848in Business & Career

Value (economics) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Firefox.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Firefox, Tagesschau, Junge Freiheit, with strongest over-indexing on Firefox (18.11× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Value (economics) fan in Germany shows strong Need for Security tendencies and a notable affinity for Firefox.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Value (economics) profile in Germany.

Audience size
536K
in Germany
Country rank
#11091
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Value (economics) fans

Fig. 02

Gender split

Demographic split for Value (economics) audience in Germany
MetricValue
Estimated audience size535,527
Fig. 04

Worldwide distribution

1.6%

of the worldwide Value (economics) audience comes from Germany.

Worldwide audience distribution share by country for Value (economics)
CountryShare
United States28.0%
United Kingdom7.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Value (economics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Value (economics) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.29×
02Nordrhein-Westfalen~100K1.23×
03Hessen~50K1.14×
04Schleswig-Holstein~20K1.10×
05Niedersachsen~60K1.08×
06Bayern~90K1.07×
07Rheinland-Pfalz~30K1.02×
08Baden-Württemberg~70K1.01×
09Saarland~6K0.96×
10Berlin~20K0.93×
11Bremen~4K0.93×
12Brandenburg~20K0.91×
13Mecklenburg-Vorpommern~9K0.91×
14Sachsen~20K0.90×
15Thüringen~10K0.89×
16Sachsen-Anhalt~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Value (economics), Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Value (economics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Value (economics) audience
#·InterestCategoryAffinity×
01Duty-free shopBeauty & Wellness21.95×
02FirefoxInternet & Social Media18.11×
03Non-alcoholic beverageFood & Beverages6.50×
04Home insuranceBusiness & Career6.06×
05Mineral waterFood & Beverages5.98×
06Risk managementBusiness & Career5.67×
07Junge FreiheitNews5.14×
08Motor oilCars & Mobility4.31×
09NordseeFood & Beverages4.11×
10Computer securityBusiness & Career3.21×
11GamblingGames3.13×
12PostbankBusiness & Career2.75×
13Aral AGCars & Mobility2.66×
14CHECK24Business & Career2.45×
15TagesschauMovies & TV2.36×
16TransfermarktSports2.23×
17Breaking newsMovies & TV2.20×
18FOCUS OnlineNews2.03×
19CommerzbankBusiness & Career1.75×
20Müller (company)Food & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Value (economics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Value (economics) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
Convenience OrientationPREMIUM1.91×
Career OrientationPOWER1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Value (economics) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
SustainabilityBALANCE0.75×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Value (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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