Value (economics) Audience in United States

Value (economics) has an estimated audience of 9,147,142 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

Value (economics) fans in United States are concentrated in California, with strong brand affinity for Finnair. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Value (economics) fans

Demographic split for Value (economics) audience in United States
MetricValue
Estimated audience size9,147,142

Audience persona

The typical Value (economics) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Value (economics) in United States
RegionReachAffinity
California1,151,6291.14×
Texas876,0051.11×
Florida652,4071.05×
New York634,1441.24×
North Carolina311,8121.13×
Illinois305,6811×
Georgia302,9231.08×
Pennsylvania281,9470.92×
Ohio266,6390.95×
Michigan241,1981.01×
Virginia237,9901.07×
Arizona220,7661.18×
Washington211,8751.15×
New Jersey201,5470.87×
Tennessee177,7820.97×
Indiana176,2891.05×
Maryland173,0701.1×
Massachusetts160,0760.89×
Missouri149,4411.01×
Alabama145,9231.14×
Colorado145,2791.01×
Minnesota144,7851.1×
South Carolina132,7140.96×
Oklahoma128,0441.26×
Wisconsin123,3160.9×
Louisiana120,8891.02×
Kentucky111,0360.97×
Oregon108,3291.03×
Utah86,3651.05×
Mississippi80,4711.07×
Arkansas79,1201.05×
Nevada78,3780.89×
Connecticut77,2720.84×
Kansas73,9441.03×
Iowa73,1440.97×
Nebraska49,9121.09×
Hawaii46,9571.19×
Idaho45,3640.99×
New Mexico44,3340.97×
West Virginia36,7150.86×
Washington, District of Columbia27,8171.01×
Maine27,2280.83×
New Hampshire26,8690.75×
Rhode Island24,7210.85×
Montana21,9150.86×
Alaska20,9501.07×
Delaware20,0440.79×
North Dakota18,4480.98×
South Dakota18,1460.86×
Vermont13,1060.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Value (economics) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.05×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Value (economics) audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Career OrientationPOWER1.39
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.34
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Value (economics)
CountryShare
United States28.0%
United Kingdom7.3%
India5.8%

See Value (economics) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Value (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.