Value (economics) Audience in United States

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Value (economics) has an estimated audience of 9,147,142 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

Value (economics) fans in United States are concentrated in California, with strong brand affinity for Keene, New Hampshire. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Value (economics) fans

Demographic split for Value (economics) audience in United States
MetricValue
Estimated audience size9,147,142

Audience persona

The typical Value (economics) fan in United States shows strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Value (economics) in United States
RegionReachAffinity
California1,151,6291.14×
Texas876,0051.11×
Florida652,4071.05×
New York634,1441.24×
North Carolina311,8121.13×
Illinois305,6811×
Georgia302,9231.08×
Pennsylvania281,9470.92×
Ohio266,6390.95×
Michigan241,1981.01×
Virginia237,9901.07×
Arizona220,7661.18×
Washington211,8751.15×
New Jersey201,5470.87×
Tennessee177,7820.97×
Indiana176,2891.05×
Maryland173,0701.1×
Massachusetts160,0760.89×
Missouri149,4411.01×
Alabama145,9231.14×
Colorado145,2791.01×
Minnesota144,7851.1×
South Carolina132,7140.96×
Oklahoma128,0441.26×
Wisconsin123,3160.9×
Louisiana120,8891.02×
Kentucky111,0360.97×
Oregon108,3291.03×
Utah86,3651.05×
Mississippi80,4711.07×
Arkansas79,1201.05×
Nevada78,3780.89×
Connecticut77,2720.84×
Kansas73,9441.03×
Iowa73,1440.97×
Nebraska49,9121.09×
Hawaii46,9571.19×
Idaho45,3640.99×
New Mexico44,3340.97×
West Virginia36,7150.86×
Washington, District of Columbia27,8171.01×
Maine27,2280.83×
New Hampshire26,8690.75×
Rhode Island24,7210.85×
Montana21,9150.86×
Alaska20,9501.07×
Delaware20,0440.79×
North Dakota18,4480.98×
South Dakota18,1460.86×
Vermont13,1060.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Value (economics) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
MK2.31×Music & Radio
Northrop Grumman2.84×Business & Career
Evan Tanner16.6×Sports
Glasgow, Kentucky11.4×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.66×Sports
Étouffée9.85×Food & Beverages
Sears1.64×Shopping
Holly Hagan17.22×Movies & TV
Women's empowerment1.61×Politics & Society
Dan Hardy11.53×Sports
Guayas Province12.25×Travel & Leisure
Leverage (TV series)2.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Value (economics) audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Career OrientationPOWER1.39
Luxury OrientationPREMIUM1.39
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.34
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Value (economics)
CountryShare
United States28.0%
United Kingdom7.3%
India5.8%

See Value (economics) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Value (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.