Rascasse Audience Intelligence

Value (economics) Audience in United States

A data profile of the people who buy, follow and care about Value (economics) in United States — modelled from more than twelve digital signal sources. Value (economics) has an estimated audience of 9,147,142 people in United States.

#2471among Topic in United States#378in Business & Career

Value (economics) fans in United States are concentrated in California, with strong brand affinity for Credit (finance).

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Credit (finance), Real property, Mortgage loans, with strongest over-indexing on Credit (finance) (2.41× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Value (economics) fan in United States shows strong Career Orientation tendencies and a notable affinity for Credit (finance).

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Value (economics) profile in United States.

Audience size
9.1M
in United States
Country rank
#3917
Topic in United States
Fig. 01

Search interest · 12-month trend

+1486%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Value (economics) fans

Fig. 02

Gender split

Demographic split for Value (economics) audience in United States
MetricValue
Estimated audience size9,147,142
Fig. 04

Worldwide distribution

28.0%

of the worldwide Value (economics) audience comes from United States.

Worldwide audience distribution share by country for Value (economics)
CountryShare
United States28.0%
United Kingdom7.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Value (economics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Value (economics) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K1.56×
02Kentucky~200K1.49×
03Arkansas~100K1.44×
04Oklahoma~100K1.43×
05Maine~50K1.42×
06Kansas~100K1.33×
07Missouri~200K1.25×
08Montana~30K1.25×
09New Hampshire~40K1.23×
10Oregon~100K1.22×
11Iowa~90K1.22×
12Idaho~60K1.22×
13Indiana~200K1.18×
14North Dakota~20K1.17×
15Alabama~100K1.16×
16South Dakota~20K1.15×
17Nebraska~50K1.11×
18Mississippi~80K1.09×
19Tennessee~200K1.08×
20Wisconsin~100K1.07×
21Ohio~300K1.06×
22Washington~200K1.06×
23Alaska~20K1.05×
24Minnesota~100K1.01×
25Michigan~200K1.00×
26Louisiana~100K0.99×
27Vermont~20K0.98×
28South Carolina~100K0.96×
29Delaware~20K0.94×
30North Carolina~200K0.90×
31Colorado~100K0.90×
32Arizona~200K0.89×
33New Mexico~40K0.89×
34Pennsylvania~300K0.86×
35Rhode Island~30K0.86×
36Illinois~300K0.84×
37Virginia~200K0.82×
38Utah~70K0.82×
39Texas~600K0.81×
40Georgia~200K0.81×
41Hawaii~30K0.80×
42Florida~500K0.79×
43New York~400K0.78×
44Nevada~70K0.77×
45Connecticut~70K0.76×
46California~700K0.74×
47Maryland~100K0.72×
48Massachusetts~100K0.67×
49Washington, District of Columbia~20K0.65×
50New Jersey~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Value (economics), United States
0.63×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Value (economics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Value (economics) audience
#·InterestCategoryAffinity×
01Money managementBusiness & Career3.10×
02Sustainable energyHome & Garden2.44×
03Credit (finance)Business & Career2.41×
04Home insuranceBusiness & Career2.41×
05Discount TireShopping2.25×
06Microwave ovenHome & Garden2.24×
07Life insuranceBusiness & Career2.19×
08Real propertyHome & Garden2.16×
09Renewable energyBusiness & Career2.14×
10InnovationBusiness & Career2.08×
11Career developmentBusiness & Career2.07×
12Health insuranceBusiness & Career1.93×
13Solar energyHome & Garden1.89×
14Made in USABusiness & Career1.84×
15United Parcel ServiceBusiness & Career1.82×
16Used carCars & Mobility1.80×
17Vehicle insuranceCars & Mobility1.77×
18Cyber MondayShopping1.73×
19Black Friday (shopping)Shopping1.60×
20Mortgage loansBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Value (economics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Value (economics) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.70×
Quality AwarenessPREMIUM1.54×
Convenience OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Value (economics) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
MindfulnessBALANCE0.65×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Value (economics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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