Rascasse Audience Intelligence

GIMP Target Market in Germany

A data profile of the people who buy, follow and care about GIMP in Germany — modelled from more than twelve digital signal sources. GIMP has an estimated audience of 517,253 people in Germany.

#1492among Brand in Germany#496in Technology & Electronics

The average GIMP fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Firefox, GitHub, Junge Freiheit, with strongest over-indexing on Firefox (109.41× the country average).

Demographically, the GIMP audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GIMP fan in Germany is balanced, around 39.6 years old, with strong Individualism tendencies and a notable affinity for Firefox.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GIMP profile in Germany.

Audience size
517K
in Germany
Gender
46.1%♀
53.9% male
Age
39.6
average years
Country rank
#11423
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GIMP

46.1% are female, 53.9% are male, average age 39.6.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for GIMP audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age39.6
Estimated audience size517,253
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the GIMP audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

5.8%

of the worldwide GIMP audience comes from Germany.

Worldwide audience distribution share by country for GIMP
CountryShare
United States14.7%
Japan9.4%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GIMP audience in Germany is strongest.

Fig. 05

Top regions by affinity

GIMP customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.14×
02Baden-Württemberg~80K1.14×
03Berlin~30K1.09×
04Bremen~5K1.09×
05Hessen~40K1.07×
06Sachsen~30K1.07×
07Niedersachsen~50K1.05×
08Nordrhein-Westfalen~100K1.04×
09Schleswig-Holstein~20K1.03×
10Rheinland-Pfalz~30K0.97×
11Saarland~6K0.96×
12Thüringen~10K0.94×
13Brandenburg~20K0.90×
14Hamburg~10K0.88×
15Sachsen-Anhalt~10K0.85×
16Mecklenburg-Vorpommern~8K0.81×
Fig. 06

Affinity by region

Affinity by region — GIMP, Germany
0.81×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GIMP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GIMP audience
#·InterestCategoryAffinity×
01FirefoxInternet & Social Media109.41×
02GitHubInternet & Social Media6.04×
03DeviantArtInternet & Social Media5.79×
04SpreadsheetTechnology & Electronics5.59×
05Non-alcoholic beverageFood & Beverages5.36×
06VotingPolitics & Society4.97×
07Junge FreiheitNews4.44×
08Arnold SchwarzeneggerMovies & TV4.14×
09Solar cellHome & Garden4.01×
10Crime fictionLiterature3.76×
11Political scienceBusiness & Career3.27×
12CarcareCars & Mobility3.03×
13Der TagesspiegelNews2.68×
14Public transportCars & Mobility2.61×
15Online newspaperNews2.50×
16HugendubelShopping2.09×
17RyanairTravel & Leisure2.08×
18Instant messagingInternet & Social Media1.84×
19Müller (company)Food & Beverages1.83×
20TagesschauMovies & TV1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GIMP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GIMP audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.14×
Quality AwarenessPREMIUM2.01×
Community OrientationOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GIMP audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.76×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GIMP's target market in Germany?

GIMP's target market in Germany covers an estimated 517,253 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GIMP customers?

46.1% of the GIMP audience are female, 53.9% are male, with an average age of 39.6 years.

03

Which brands do GIMP fans like most?

GIMP fans show strongest brand affinity for Firefox (109.41×), GitHub (6.04×), and Junge Freiheit (4.44×) over the country average.

04

Where do GIMP fans live in Germany?

GIMP fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do GIMP fans also like?

Beyond GIMP itself, the audience over-indexes on GitHub (6.04×), Junge Freiheit (4.44×), DeviantArt (5.79×), and Tagesschau (1.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See GIMP audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GIMP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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