Rascasse Audience Intelligence

GIMP Target Market in United States

A data profile of the people who buy, follow and care about GIMP in United States — modelled from more than twelve digital signal sources. GIMP has an estimated audience of 1,304,678 people in United States.

#2016among Brand in United States#654in Technology & Electronics

The average GIMP fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Web server, International education, with strongest over-indexing on Google Maps (6.16× the country average).

Demographically, the GIMP audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GIMP fan in United States is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GIMP profile in United States.

Audience size
1.3M
in United States
Gender
56.2%♀
43.8% male
Age
40.3
average years
Country rank
#19660
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GIMP

56.2% are female, 43.8% are male, average age 40.3.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for GIMP audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.3
Estimated audience size1,304,678
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the GIMP audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3920%
40-4925%
50+20%
Fig. 04

Worldwide distribution

14.7%

of the worldwide GIMP audience comes from United States.

Worldwide audience distribution share by country for GIMP
CountryShare
United States14.7%
Japan9.4%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GIMP audience in United States is strongest.

Fig. 05

Top regions by affinity

GIMP customers by region in United States
#RegionReachAffinity×
01Oregon~20K1.30×
02Massachusetts~30K1.29×
03New Hampshire~7K1.29×
04Washington~30K1.24×
05Maine~6K1.22×
06Rhode Island~5K1.21×
07Utah~10K1.19×
08Vermont~3K1.17×
09Idaho~8K1.13×
10Connecticut~20K1.11×
11Maryland~30K1.10×
12Alaska~3K1.08×
13Colorado~20K1.07×
14Washington, District of Columbia~4K1.07×
15California~200K1.06×
16Virginia~30K1.05×
17Pennsylvania~50K1.03×
18West Virginia~6K1.02×
19Missouri~20K1.01×
20Montana~4K1.00×
21Oklahoma~10K0.99×
22Kansas~10K0.99×
23Kentucky~20K0.97×
24Ohio~40K0.96×
25North Carolina~40K0.96×
26Indiana~20K0.96×
27South Dakota~3K0.96×
28Michigan~30K0.95×
29Wisconsin~20K0.95×
30Minnesota~20K0.95×
31Delaware~4K0.95×
32Tennessee~30K0.94×
33New Mexico~6K0.94×
34Texas~100K0.93×
35New York~70K0.93×
36Georgia~40K0.92×
37North Dakota~3K0.92×
38Arizona~30K0.91×
39Arkansas~10K0.91×
40Florida~80K0.90×
41Illinois~40K0.90×
42Nebraska~6K0.89×
43Hawaii~5K0.88×
44Alabama~20K0.87×
45Nevada~10K0.87×
46Iowa~10K0.87×
47South Carolina~20K0.86×
48Louisiana~20K0.86×
49New Jersey~30K0.81×
50Mississippi~9K0.80×
Fig. 06

Affinity by region

Affinity by region — GIMP, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GIMP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GIMP audience
#·InterestCategoryAffinity×
01International educationBusiness & Career15.81×
02RonaldinhoSports14.58×
03CougarKids & Family11.78×
04Web serverTechnology & Electronics10.57×
05Google MapsInternet & Social Media6.16×
06LotteryGames5.83×
07Weather forecastingHome & Garden5.61×
08Renewable energyBusiness & Career5.22×
09QVCMovies & TV5.05×
10Sustainable energyHome & Garden4.76×
11HypermarketShopping4.72×
12Microwave ovenHome & Garden4.04×
13Discount storesShopping3.99×
14FedExBusiness & Career3.89×
15Solar energyHome & Garden3.42×
16Pizza HutFood & Beverages2.94×
17SubwayFood & Beverages2.57×
18Mortgage loansBusiness & Career2.49×
19PinterestInternet & Social Media2.20×
20McDonald'sFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GIMP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GIMP audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.57×
PatriotismCONSERVATISM2.48×
Community OrientationOPEN2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GIMP audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
Design AffinityPREMIUM0.84×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GIMP's target market in United States?

GIMP's target market in United States covers an estimated 1,304,678 people, concentrated in California and Texas.

02

What is the gender split and age of GIMP customers?

56.2% of the GIMP audience are female, 43.8% are male, with an average age of 40.3 years.

03

Which brands do GIMP fans like most?

GIMP fans show strongest brand affinity for Google Maps (6.16×), Web server (10.57×), and International education (15.81×) over the country average.

04

Where do GIMP fans live in United States?

GIMP fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do GIMP fans also like?

Beyond GIMP itself, the audience over-indexes on Web server (10.57×), International education (15.81×), Renewable energy (5.22×), and Discount stores (3.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See GIMP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GIMP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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