Rascasse Audience Intelligence

Facebook Audience in Portugal

A data profile of the people who buy, follow and care about Facebook in Portugal — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 4,510,443 people in Portugal.

#5among Social media in Portugal#15among Website / Newspaper / Magazine in Portugal#9in Internet & Social Media

The average Facebook fan in Portugal is 44.9 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Facebook audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Creativity, Social Media Usage.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Facebook profile in Portugal.

Audience size
4.5M
in Portugal
Gender
53.2%♀
46.8% male
Age
44.9
average years
Country rank
#91
Website / Newspaper / Magazine in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

53.2% are female, 46.8% are male, average age 44.9.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Facebook audience in Portugal
MetricValue
Female53.2%
Male46.8%
Average age44.9
Estimated audience size4,510,443
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Facebook audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4925%
50+33%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Facebook audience comes from Portugal.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.3%
China3.4%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Facebook fans by region: top regions in Portugal
#RegionReachAffinity×
01Azores~200K1.23×
02Coimbra District~200K1.13×
03Castelo Branco District~100K1.13×
04Évora District~90K1.11×
05Leiria District~300K1.07×
06Viseu District~200K1.06×
07Bragança District~60K1.06×
08Vila Real District~90K1.05×
09Aveiro District~400K1.04×
10Beja District~80K1.04×
11Portalegre District~50K1.01×
12Guarda District~60K1.00×
13Viana do Castelo District~100K0.98×
14Setúbal District~400K0.89×
15Madeira~100K0.89×
16Faro District~300K0.87×
17Braga District~400K0.85×
18Porto District~800K0.81×
19Santarém District~200K0.81×
20Lisbon District~1M0.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.93×
Social Media UsageJOY0.88×
SpiritualityBALANCE0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.66×
IndulgenceJOY0.67×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Portugal

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →