Rascasse Audience Intelligence

Family and relationships Audience in Portugal

A data profile of the people who buy, follow and care about Family and relationships in Portugal — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 5,279,239 people in Portugal.

#31among Topic in Portugal#1in Kids & Family

The average Family and relationships fan in Portugal is 41.7 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Portugal.

Audience size
5.3M
in Portugal
Gender
58.5%♀
41.5% male
Age
41.7
average years
Country rank
#56
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

58.5% are female, 41.5% are male, average age 41.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Family and relationships audience in Portugal
MetricValue
Female58.5%
Male41.5%
Average age41.7
Estimated audience size5,279,239
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Family and relationships audience in Portugal
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Family and relationships audience comes from Portugal.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Portugal
#RegionReachAffinity×
01Beja District~100K1.16×
02Vila Real District~100K1.12×
03Azores~200K1.05×
04Viana do Castelo District~100K1.05×
05Viseu District~200K1.03×
06Madeira~200K1.02×
07Coimbra District~300K0.99×
08Leiria District~300K0.97×
09Aveiro District~400K0.96×
10Faro District~300K0.95×
11Setúbal District~500K0.94×
12Braga District~500K0.94×
13Porto District~1M0.91×
14Santarém District~200K0.91×
15Lisbon District~1.5M0.88×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Portugal

See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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