River Thames Audience in United Kingdom
River Thames has an estimated audience of 8,779,687 people in United Kingdom. 62.7% are female, 37.3% are male, average age 41.9. Top regions: England, South East, East of England. Top brand affinities: Wikipedia, Hobby, Kitchen, Distilled beverage, WhatsApp.
The average River Thames fan in United Kingdom is 41.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (2.41× the country average). Demographically, the River Thames audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of River Thames fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 41.9 |
| Estimated audience size | 8,779,687 |
Audience persona
The typical River Thames fan in United Kingdom is more female, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
River Thames fans by region: top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | ~6.5M | 1.6× |
| South East | ~2.5M | 2.23× |
| East of England | ~900K | 1.11× |
| Yorkshire and the Humber | ~600K | 0.91× |
| South West | ~600K | 0.84× |
| Scotland | ~600K | 0.73× |
| Wales | ~500K | 0.99× |
| East Midlands | ~500K | 0.75× |
| West Midlands | ~400K | 1.2× |
| North West | ~400K | 0.44× |
| North East | ~300K | 0.74× |
| Northern Ireland | ~200K | 0.79× |
Top brand affinities of River Thames fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.41× | Internet & Social Media |
| Hobby | 1.82× | Home & Garden |
| Kitchen | 1.55× | Home & Garden |
| Distilled beverage | 1.8× | Food & Beverages |
| 1.76× | Internet & Social Media | |
| Aldi | 1.54× | Shopping |
| Volunteering | 1.83× | Politics & Society |
| Refrigerator | 2× | Home & Garden |
| William Hill (bookmaker) | 1.58× | Games |
| Mountain Warehouse | 2.3× | Fashion & Accessoires |
| Satire | 2.01× | Literature |
| Esso | 1.9× | Cars & Mobility |
| MSN | 2.14× | News |
| Hot tub | 1.95× | Home & Garden |
| Real property | 1.93× | Home & Garden |
| Adoption | 2.14× | Kids & Family |
| Betfair | 1.52× | Games |
| Dentistry | 1.76× | Business & Career |
| Sketch comedy | 2.12× | Movies & TV |
| Chelsea F.C. | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Indulgence | JOY | 1.28 |
| Urban Lifestyle | OPEN | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Quality Awareness | PREMIUM | 1.23 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.2% |
| United States | 8.6% |
| Italy | 4.1% |
See River Thames audiences in other countries
More River audiences in United Kingdom
- Inn (5,938,199)
- River Severn (1,401,958)
- River Ribble (570,160)
- Dordogne (river) (364,633)
- River Tyne (357,255)
Frequently asked questions
How many fans does River Thames have in United Kingdom?
River Thames has an estimated audience of 8,779,687 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of River Thames fans?
62.7% of River Thames fans are female, 37.3% are male, with an average age of 41.9 years.
Which brands do River Thames fans like most?
River Thames fans show strongest brand affinity for Wikipedia (2.41×), Hobby (1.82×), and Kitchen (1.55×) over the country average.
Where do River Thames fans live in United Kingdom?
River Thames fans in United Kingdom are most concentrated in England (reach ~6.5M), South East (reach ~2.5M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do River Thames fans also like?
Beyond River Thames itself, the audience over-indexes on Hobby (1.82×), Kitchen (1.55×), Distilled beverage (1.8×), and WhatsApp (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for River Thames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.