River Thames Audience in United States

River Thames has an estimated audience of 1,509,225 people in United States. 60.8% are female, 39.2% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average River Thames fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the River Thames audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of River Thames fans

Demographic split for River Thames audience in United States
MetricValue
Female60.8%
Male39.2%
Average age38.7
Estimated audience size1,509,225

Audience persona

The typical River Thames fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for River Thames in United States
RegionReachAffinity
California196,8191.19×
Texas124,8250.96×
New York104,7811.24×
Florida96,1230.94×
Illinois50,4941×
Pennsylvania47,6240.94×
Georgia45,3580.98×
North Carolina44,3120.98×
Ohio42,5930.92×
Washington41,8891.38×
Michigan40,3571.02×
New Jersey40,2831.05×
Virginia38,9471.06×
Massachusetts37,8571.27×
Arizona30,4620.99×
Colorado28,9781.22×
Tennessee28,2120.93×
Indiana27,0140.98×
Maryland24,6710.95×
Minnesota24,4021.13×
Missouri23,4790.97×
Oregon23,2121.34×
Wisconsin22,7391×
South Carolina20,3320.9×
Utah18,0111.33×
Kentucky17,8590.94×
Connecticut16,7901.11×
Alabama16,3850.78×
Louisiana14,8570.76×
Oklahoma14,5170.87×
Arkansas14,1991.14×
Nevada13,1950.9×
Iowa11,4390.92×
Kansas10,8030.91×
Mississippi8,9000.72×
Idaho8,7231.15×
Hawaii7,4071.14×
New Hampshire6,9191.16×
Washington, District of Columbia6,5571.45×
Nebraska6,5330.86×
Maine6,2001.15×
New Mexico5,7770.76×
Rhode Island5,1301.07×
West Virginia4,9480.7×
Montana4,0440.97×
South Dakota3,0900.89×
Delaware2,9910.72×
North Dakota2,7580.89×
Alaska2,6930.83×
Vermont2,2290.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for River Thames audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Enterprise Rent-A-Car7.1×Cars & Mobility
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Capital One4.34×Business & Career
Natalie Portman11.42×Movies & TV
Google News6.03×News
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by River Thames audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Design AffinityPREMIUM2.16
SustainabilityBALANCE2.11
Urban LifestyleOPEN1.95
Early Adopter MentalityPOWER1.79
Quality AwarenessPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for River Thames
CountryShare
United Kingdom50.2%
United States8.6%
Italy4.1%

See River Thames audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does River Thames have in United States?

River Thames has an estimated audience of 1,509,225 people in United States, concentrated in California and Texas.

What is the gender split and age of River Thames fans?

60.8% of River Thames fans are female, 39.2% are male, with an average age of 38.7 years.

Which brands do River Thames fans like most?

River Thames fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do River Thames fans live in United States?

River Thames fans in United States are most concentrated in California (reach 196,819), Texas (reach 124,825), and New York (reach 104,781). These three regions account for the largest share of the active audience.

What other brands do River Thames fans also like?

Beyond River Thames itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for River Thames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.