River Thames Audience in Germany
River Thames has an estimated audience of 309,783 people in Germany. 55.5% are female, 44.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hana, Hawaii, Calf raises, Kouign-amann, Pillow, Unique Gifts.
The average River Thames fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hana, Hawaii, Calf raises, Kouign-amann, with strongest over-indexing on Hana, Hawaii (20× the country average). Demographically, the River Thames audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of River Thames fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.5 |
| Estimated audience size | 309,783 |
Audience persona
The typical River Thames fan in Germany is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Hana, Hawaii.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,463 | 1× |
| Bayern | 47,806 | 0.96× |
| Baden-Württemberg | 40,489 | 0.96× |
| Niedersachsen | 29,380 | 0.98× |
| Hessen | 23,259 | 0.99× |
| Sachsen | 19,656 | 1.29× |
| Rheinland-Pfalz | 13,799 | 0.89× |
| Berlin | 12,788 | 0.92× |
| Brandenburg | 11,518 | 1.2× |
| Schleswig-Holstein | 10,059 | 0.9× |
| Thüringen | 9,112 | 1.15× |
| Sachsen-Anhalt | 7,871 | 0.98× |
| Hamburg | 6,802 | 0.97× |
| Mecklenburg-Vorpommern | 6,591 | 1.11× |
| Saarland | 3,293 | 0.87× |
| Bremen | 2,197 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hana, Hawaii | 20× | Travel & Leisure |
| Calf raises | 17.67× | Sports |
| Kouign-amann | 13.47× | Food & Beverages |
| Pillow | 2.1× | Home & Garden |
| Unique Gifts | 1.54× | Shopping |
| Christmas Gift | 1.85× | Kids & Family |
| Janitor | 6.57× | Home & Garden |
| The Hollies (Official) | 6.93× | Music & Radio |
| KLIX (AM) | 2.63× | Music & Radio |
| Business English | 2.71× | Business & Career |
| Steampunk | 3.76× | Fashion & Accessoires |
| Israel | 1.78× | Travel & Leisure |
| Mothercare | 1.76× | Kids & Family |
| Neon Genesis Evangelion (manga) | 5.94× | Literature |
| Este, Veneto | 2.18× | Travel & Leisure |
| Nationality | 2.56× | Politics & Society |
| Medieval fantasy | 9.62× | Literature |
| Henry: Portrait of a Serial Killer | 20× | Movies & TV |
| Zagreb | 3.19× | Travel & Leisure |
| myDealZ | 2.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.83 |
| Early Adopter Mentality | POWER | 2.11 |
| Design Affinity | PREMIUM | 2.03 |
| Spirituality | BALANCE | 1.83 |
| Convenience Orientation | PREMIUM | 1.81 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 50.2% |
| United States | 8.6% |
| Italy | 4.1% |
See River Thames audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does River Thames have in Germany?
River Thames has an estimated audience of 309,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of River Thames fans?
55.5% of River Thames fans are female, 44.5% are male, with an average age of 36.5 years.
Which brands do River Thames fans like most?
River Thames fans show strongest brand affinity for Hana, Hawaii (20×), Calf raises (17.67×), and Kouign-amann (13.47×) over the country average.
Where do River Thames fans live in Germany?
River Thames fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,463), Bayern (reach 47,806), and Baden-Württemberg (reach 40,489). These three regions account for the largest share of the active audience.
What other brands do River Thames fans also like?
Beyond River Thames itself, the audience over-indexes on Calf raises (17.67×), Kouign-amann (13.47×), Pillow (2.1×), and Unique Gifts (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for River Thames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.