Rascasse Audience Intelligence

River Thames Audience in Germany

A data profile of the people who buy, follow and care about River Thames in Germany — modelled from more than twelve digital signal sources. River Thames has an estimated audience of 309,783 people in Germany.

#13among River in Germany#1590among POI in Germany#1353in Travel & Leisure

The average River Thames fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Eyes Wide Shut, Angela Lansbury, The Tudors, with strongest over-indexing on Eyes Wide Shut (20× the country average).

Demographically, the River Thames audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical River Thames fan in Germany is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Eyes Wide Shut.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the River Thames profile in Germany.

Audience size
310K
in Germany
Gender
55.5%♀
44.5% male
Age
36.5
average years
Country rank
#16925
POI in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of River Thames fans

55.5% are female, 44.5% are male, average age 36.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for River Thames audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age36.5
Estimated audience size309,783
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the River Thames audience in Germany
Age bracketShare%
16-1923%
20-2923%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

1.8%

of the worldwide River Thames audience comes from Germany.

Worldwide audience distribution share by country for River Thames
CountryShare
United Kingdom50.2%
United States8.6%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the River Thames audience in Germany is strongest.

Fig. 05

Top regions by affinity

River Thames fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.26×
02Brandenburg~10K1.15×
03Thüringen~9K1.15×
04Mecklenburg-Vorpommern~7K1.13×
05Sachsen-Anhalt~8K1.06×
06Nordrhein-Westfalen~70K0.97×
07Hamburg~7K0.97×
08Bremen~3K0.96×
09Bayern~50K0.95×
10Niedersachsen~30K0.95×
11Hessen~20K0.94×
12Saarland~4K0.93×
13Baden-Württemberg~40K0.92×
14Berlin~10K0.92×
15Schleswig-Holstein~10K0.91×
16Rheinland-Pfalz~10K0.90×
Fig. 06

Affinity by region

Affinity by region — River Thames, Germany
0.90×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the River Thames audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for River Thames audience
#·InterestCategoryAffinity×
01Eyes Wide ShutMovies & TV20.00×
02Angela LansburyMovies & TV20.00×
03Patti SmithMusic & Radio20.00×
04Bette DavisMovies & TV20.00×
05Kobo Inc.Literature20.00×
06The TudorsMovies & TV19.22×
07Cindy CrawfordFashion & Accessoires12.25×
08Gustav KlimtArts & Culture12.16×
09Kate BushMusic & Radio9.64×
10Rosamunde PilcherLiterature9.54×
11Fargo (film)Movies & TV8.54×
12David GilmourMusic & Radio8.03×
13Jane AustenLiterature6.65×
14British MuseumArts & Culture6.19×
15Non-alcoholic beverageFood & Beverages5.98×
16Ryan GoslingMovies & TV4.74×
17Nina ChubaMusic & Radio3.78×
18HugendubelShopping2.72×
19Online newspaperNews2.08×
20TagesschauMovies & TV1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the River Thames audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by River Thames audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.94×
Early Adopter MentalityPOWER1.91×
Convenience OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by River Thames audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
Sports ActivityPOWER0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does River Thames have in Germany?

River Thames has an estimated audience of 309,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of River Thames fans?

55.5% of River Thames fans are female, 44.5% are male, with an average age of 36.5 years.

03

Which brands do River Thames fans like most?

River Thames fans show strongest brand affinity for Eyes Wide Shut (20×), Angela Lansbury (20×), and The Tudors (19.22×) over the country average.

04

Where do River Thames fans live in Germany?

River Thames fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do River Thames fans also like?

Beyond River Thames itself, the audience over-indexes on Angela Lansbury (20×), The Tudors (19.22×), Patti Smith (20×), and Bette Davis (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More River audiences in Germany

See River Thames audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for River Thames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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