A data profile of the people who buy, follow and care about Planned maintenance in Spain — modelled from more than twelve digital signal sources. Planned maintenance has an estimated audience of 2,145,449 people in Spain.
Planned maintenance has an estimated audience of 2,145,449 people in Spain. 37.3% are female, 62.7% are male, average age 50.0. Top brand affinities: IBEX 35, La Liga, Motorcycle helmet, Celta de Vigo, Poker.
Top brand affinities include IBEX 35, La Liga, Motorcycle helmet, with strongest over-indexing on IBEX 35 (2.15× the country average).
Demographically, the Planned maintenance audience skews more male with an average age of 50.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Planned maintenance fan in Spain is more male, around 50.0 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Planned maintenance profile in Spain.
37.3% are female, 62.7% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 50.0 |
| Estimated audience size | 2,145,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 7% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 46% |
of the worldwide Planned maintenance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 8.4% |
| Mexico | 5.5% |
The strongest cross-interests of the Planned maintenance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poker | Games | 4.62× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 4.62× | ||
| 03 | Information security | Business & Career | 4.38× | ||
| 04 | Celta de Vigo | Sports | 3.79× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 3.60× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.25× | ||
| 07 | Custom motorcycle | Cars & Mobility | 3.04× | ||
| 08 | Motorcycle accessories | Cars & Mobility | 3.01× | ||
| 09 | Extreme sport | Sports | 2.86× | ||
| 10 | Solar energy | Home & Garden | 2.77× | ||
| 11 | Renewable energy | Business & Career | 2.38× | ||
| 12 | IBEX 35 | Business & Career | 2.15× | ||
| 13 | Banco Sabadell | Business & Career | 1.94× | ||
| 14 | Caixabank | Business & Career | 1.90× | ||
| 15 | Bankinter | Business & Career | 1.83× | ||
| 16 | Loterías y Apuestas del Estado | Games | 1.81× | ||
| 17 | Movistar+ | Movies & TV | 1.74× | ||
| 18 | Canada | Travel & Leisure | 1.63× | ||
| 19 | La Liga | Sports | 1.51× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.08× | |
| Risk Appetite | THRILL | 1.94× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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