Planned maintenance Audience in Germany
Planned maintenance has an estimated audience of 635,994 people in Germany. 29.3% are female, 70.7% are male, average age 46.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Scarlett Johansson, Dexter (TV series), Self care, Hygiene, Brewing.
The average Planned maintenance fan in Germany is 46.0 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Scarlett Johansson, Dexter (TV series), Self care, with strongest over-indexing on Scarlett Johansson (6.69× the country average). Demographically, the Planned maintenance audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Planned maintenance fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 46.0 |
| Estimated audience size | 635,994 |
Audience persona
The typical Planned maintenance fan in Germany is more male, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Scarlett Johansson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 31,665 | 0.51× |
| Nordrhein-Westfalen | 31,497 | 0.23× |
| Baden-Württemberg | 31,266 | 0.36× |
| Bayern | 30,247 | 0.3× |
| Rheinland-Pfalz | 26,891 | 0.84× |
| Sachsen-Anhalt | 24,854 | 1.51× |
| Brandenburg | 24,236 | 1.23× |
| Hessen | 24,185 | 0.5× |
| Sachsen | 24,122 | 0.77× |
| Schleswig-Holstein | 23,626 | 1.03× |
| Bremen | 22,355 | 4.11× |
| Berlin | 20,808 | 0.73× |
| Hamburg | 16,850 | 1.17× |
| Mecklenburg-Vorpommern | 14,211 | 1.17× |
| Saarland | 10,595 | 1.36× |
| Thüringen | 8,318 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scarlett Johansson | 6.69× | Movies & TV |
| Dexter (TV series) | 7.26× | Movies & TV |
| Self care | 3.62× | Health |
| Hygiene | 3.4× | Beauty & Wellness |
| Brewing | 5.09× | Food & Beverages |
| Mel Gibson | 7.09× | Movies & TV |
| Pets | 1.74× | Pets & Animals |
| Canada | 2.96× | Travel & Leisure |
| Plumbing | 4.07× | Home & Garden |
| Personal finance | 1.91× | Business & Career |
| Family | 1.75× | Kids & Family |
| Gold mining | 8.01× | Business & Career |
| FRITZ!Box | 2.57× | Technology & Electronics |
| Thingiverse | 7.15× | Arts & Culture |
| Aluminium | 4.18× | Home & Garden |
| Vacations | 2.35× | Travel & Leisure |
| Automobiles | 1.73× | Cars & Mobility |
| Netto Marken-Discount | 1.84× | Shopping |
| Willem Dafoe | 8.06× | Movies & TV |
| Joaquin Phoenix | 9.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.64 |
| Patriotism | CONSERVATISM | 1.45 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
| Sports Activity | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 8.4% |
| Mexico | 5.5% |
See Planned maintenance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Planned maintenance have in Germany?
Planned maintenance has an estimated audience of 635,994 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Planned maintenance fans?
29.3% of Planned maintenance fans are female, 70.7% are male, with an average age of 46.0 years.
Which brands do Planned maintenance fans like most?
Planned maintenance fans show strongest brand affinity for Scarlett Johansson (6.69×), Dexter (TV series) (7.26×), and Self care (3.62×) over the country average.
Where do Planned maintenance fans live in Germany?
Planned maintenance fans in Germany are most concentrated in Niedersachsen (reach 31,665), Nordrhein-Westfalen (reach 31,497), and Baden-Württemberg (reach 31,266). These three regions account for the largest share of the active audience.
What other brands do Planned maintenance fans also like?
Beyond Planned maintenance itself, the audience over-indexes on Dexter (TV series) (7.26×), Self care (3.62×), Hygiene (3.4×), and Brewing (5.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.