Rascasse Audience Intelligence

Planned maintenance Audience in Germany

A data profile of the people who buy, follow and care about Planned maintenance in Germany — modelled from more than twelve digital signal sources. Planned maintenance has an estimated audience of 635,994 people in Germany.

#4088among Topic in Germany#761in Business & Career

The average Planned maintenance fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Mel Gibson, Scarlett Johansson, with strongest over-indexing on Nature (3.29× the country average).

Demographically, the Planned maintenance audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Planned maintenance fan in Germany is more male, around 46.0 years old, with strong Extroversion tendencies and a notable affinity for Nature.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planned maintenance profile in Germany.

Audience size
636K
in Germany
Gender
29.3%♀
70.7% male
Age
46.0
average years
Country rank
#9625
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Planned maintenance fans

29.3% are female, 70.7% are male, average age 46.0.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Planned maintenance audience in Germany
MetricValue
Female29.3%
Male70.7%
Average age46.0
Estimated audience size635,994
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Planned maintenance audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4925%
50+34%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Planned maintenance audience comes from Germany.

Worldwide audience distribution share by country for Planned maintenance
CountryShare
United States42.2%
United Kingdom8.4%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planned maintenance audience in Germany is strongest.

Fig. 05

Top regions by affinity

Planned maintenance fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~9K1.65×
02Sachsen-Anhalt~20K1.10×
03Brandenburg~20K1.04×
04Hamburg~10K1.04×
05Schleswig-Holstein~20K1.01×
06Mecklenburg-Vorpommern~10K1.01×
07Saarland~8K1.01×
08Thüringen~20K0.99×
09Rheinland-Pfalz~30K0.96×
10Sachsen~30K0.95×
11Berlin~30K0.92×
12Niedersachsen~50K0.87×
13Hessen~40K0.87×
14Baden-Württemberg~70K0.84×
15Bayern~80K0.82×
16Nordrhein-Westfalen~100K0.80×
Fig. 06

Affinity by region

Affinity by region — Planned maintenance, Germany
0.80×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planned maintenance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planned maintenance audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV10.12×
02Gal GadotFashion & Accessoires8.91×
03Scarlett JohanssonMovies & TV7.61×
04Sandra BullockMovies & TV7.04×
05Dexter (TV series)Movies & TV6.46×
06Jason MomoaMovies & TV5.59×
07Tom HardyMovies & TV5.36×
08Henry CavillMovies & TV4.61×
09NatureHome & Garden3.29×
103. LigaSports3.26×
11CanadaTravel & Leisure2.45×
12RedditInternet & Social Media2.21×
13VacationsTravel & Leisure2.16×
14FRITZ!BoxTechnology & Electronics2.05×
15German languagePolitics & Society1.97×
16BatmanMovies & TV1.82×
17FamilyKids & Family1.74×
18Personal financeBusiness & Career1.73×
19Netto Marken-DiscountShopping1.72×
20HornbachShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planned maintenance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planned maintenance audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.78×
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planned maintenance audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
MindfulnessBALANCE0.62×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Planned maintenance have in Germany?

Planned maintenance has an estimated audience of 635,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Planned maintenance fans?

29.3% of Planned maintenance fans are female, 70.7% are male, with an average age of 46.0 years.

03

Which brands do Planned maintenance fans like most?

Planned maintenance fans show strongest brand affinity for Nature (3.29×), Mel Gibson (10.12×), and Scarlett Johansson (7.61×) over the country average.

04

Where do Planned maintenance fans live in Germany?

Planned maintenance fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Planned maintenance fans also like?

Beyond Planned maintenance itself, the audience over-indexes on Mel Gibson (10.12×), Scarlett Johansson (7.61×), Sandra Bullock (7.04×), and Gal Gadot (8.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Planned maintenance audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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