A data profile of the people who buy, follow and care about Planned maintenance in United Kingdom — modelled from more than twelve digital signal sources. Planned maintenance has an estimated audience of 3,981,067 people in United Kingdom.
The average Planned maintenance fan in United Kingdom is 47.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Esso, Autotrader, Forestry, with strongest over-indexing on Esso (3.98× the country average).
Demographically, the Planned maintenance audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Planned maintenance fan in United Kingdom is more male, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Esso.
The key figures that characterise the Planned maintenance profile in United Kingdom.
38.8% are female, 61.2% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 47.6 |
| Estimated audience size | 3,981,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Planned maintenance audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 8.4% |
| Mexico | 5.5% |
Where the Planned maintenance audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.10× | |
| 02 | Wales | ~200K | 1.08× | |
| 03 | North East | ~200K | 1.03× | |
| 04 | South West | ~300K | 1.01× | |
| 05 | West Midlands | ~200K | 1.01× | |
| 06 | Northern Ireland | ~100K | 1.01× | |
| 07 | Yorkshire and the Humber | ~300K | 1.00× | |
| 08 | East Midlands | ~300K | 0.98× | |
| 09 | South East | ~500K | 0.96× | |
| 10 | Scotland | ~300K | 0.93× | |
| 11 | North West | ~400K | 0.92× | |
| 12 | England | ~3M | 0.91× |
The strongest cross-interests of the Planned maintenance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 4.96× | ||
| 02 | Automobile repair shop | Cars & Mobility | 4.69× | ||
| 03 | Forestry | Home & Garden | 4.51× | ||
| 04 | Hardware store | Home & Garden | 4.12× | ||
| 05 | Esso | Cars & Mobility | 3.98× | ||
| 06 | Mobile home | Cars & Mobility | 3.45× | ||
| 07 | Motorhome | Cars & Mobility | 3.34× | ||
| 08 | Rail transport | Travel & Leisure | 3.32× | ||
| 09 | Autotrader | Cars & Mobility | 3.20× | ||
| 10 | Risk management | Business & Career | 3.18× | ||
| 11 | Betfair | Games | 2.92× | ||
| 12 | Public transport | Cars & Mobility | 2.89× | ||
| 13 | Vodafone | Technology & Electronics | 2.67× | ||
| 14 | Wikipedia | Internet & Social Media | 2.51× | ||
| 15 | Cloud computing | Technology & Electronics | 2.31× | ||
| 16 | Screwfix | Home & Garden | 1.91× | ||
| 17 | B&Q | Shopping | 1.87× | ||
| 18 | EBay | Shopping | 1.73× | ||
| 19 | Halfords | Cars & Mobility | 1.73× | ||
| 20 | Toolstation | Home & Garden | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.66× | |
| DIY Mentality | THRILL | 2.00× | |
| Need for Security | CONSERVATISM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Creativity | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.76× |
Planned maintenance has an estimated audience of 3,981,067 people in United Kingdom, concentrated in England and South East.
38.8% of Planned maintenance fans are female, 61.2% are male, with an average age of 47.6 years.
Planned maintenance fans show strongest brand affinity for Esso (3.98×), Autotrader (3.2×), and Forestry (4.51×) over the country average.
Planned maintenance fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Planned maintenance itself, the audience over-indexes on Autotrader (3.2×), Forestry (4.51×), Mobile home (3.45×), and Rail transport (3.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Planned maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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