Bonanza Audience in United States

Bonanza logo

Bonanza has an estimated audience of 1,668,496 people in United States. 56.8% are female, 43.2% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Huachiew Chalermprakiet University, The Nice Guys, Urban Outfitters, Home staging.

The average Bonanza fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Huachiew Chalermprakiet University, The Nice Guys, with strongest over-indexing on The Halal Guys (15.45× the country average). Demographically, the Bonanza audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Bonanza fans

Demographic split for Bonanza audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.5
Estimated audience size1,668,496

Audience persona

The typical Bonanza fan in United States is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Bonanza in United States
RegionReachAffinity
California169,3260.92×
Texas146,2521.02×
Florida120,2731.06×
New York80,1160.86×
Pennsylvania63,6451.13×
North Carolina53,5711.07×
Georgia51,6221×
Ohio48,9990.95×
Illinois47,0180.85×
Virginia41,4571.02×
New Jersey39,3990.93×
Michigan38,5960.88×
Tennessee38,4961.15×
Arizona36,6421.08×
Washington31,2490.93×
Alabama31,0961.33×
Missouri30,4271.13×
Indiana28,8060.95×
Colorado27,6281.05×
Louisiana25,8371.2×
South Carolina25,2761.01×
Oregon24,8171.3×
Massachusetts24,4480.74×
Minnesota24,2121.01×
Kentucky23,5921.13×
Maryland22,7560.79×
Wisconsin22,3770.89×
Nevada22,1001.37×
Oklahoma19,6361.06×
Arkansas16,9841.24×
Mississippi16,6331.21×
Kansas14,5931.11×
Iowa13,9391.01×
Utah13,6980.92×
Connecticut13,1060.78×
Nebraska8,7981.05×
New Mexico8,6221.03×
West Virginia8,5301.1×
Idaho8,1900.98×
Maine5,6650.95×
New Hampshire5,1180.78×
Hawaii4,9520.69×
Montana4,8841.06×
South Dakota4,6331.2×
Rhode Island3,9650.75×
Alaska3,9171.1×
Delaware3,5280.77×
North Dakota3,4911.02×
Washington, District of Columbia3,4740.69×
Wyoming2,4761×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonanza audience
BrandAffinityCategory
The Halal Guys15.45×Food & Beverages
Huachiew Chalermprakiet University31.43×Business & Career
The Nice Guys8.19×Movies & TV
Urban Outfitters1.68×Shopping
Home staging4.65×Home & Garden
Jingoism1.84×Politics & Society
Pillow1.76×Home & Garden
Glossier3.76×Beauty & Wellness
Elsword11.42×Games
Noodle (Gorillaz)2.37×Music & Radio
Scorpio (comics)9.84×Literature
TeachHUB2.2×Business & Career
Paisley4.52×Fashion & Accessoires
Urban horticulture1.71×Home & Garden
Christmas Gifts2.35×Kids & Family
KiwiCo3.1×Kids & Family
Hypnagogia10.5×Health
Throne of Glass3.15×Literature
Israeli cuisine3.79×Food & Beverages
Kids with Food Allergies13.1×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonanza audience
TraitClusterScore
Quality AwarenessPREMIUM2.62
Luxury OrientationPREMIUM2.57
Price SensitivityPREMIUM1.87
PatriotismCONSERVATISM1.46
TraditionCONSERVATISM1.39
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Bonanza
CountryShare
United States21.7%
Pakistan9.9%
India7.4%

See Bonanza audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Bonanza have in United States?

Bonanza has an estimated audience of 1,668,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Bonanza fans?

56.8% of Bonanza fans are female, 43.2% are male, with an average age of 45.5 years.

Which brands do Bonanza fans like most?

Bonanza fans show strongest brand affinity for The Halal Guys (15.45×), Huachiew Chalermprakiet University (31.43×), and The Nice Guys (8.19×) over the country average.

Where do Bonanza fans live in United States?

Bonanza fans in United States are most concentrated in California (reach 169,326), Texas (reach 146,252), and Florida (reach 120,273). These three regions account for the largest share of the active audience.

What other brands do Bonanza fans also like?

Beyond Bonanza itself, the audience over-indexes on Huachiew Chalermprakiet University (31.43×), The Nice Guys (8.19×), Urban Outfitters (1.68×), and Home staging (4.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.