Rascasse Audience Intelligence

Bonanza Audience in United States

A data profile of the people who buy, follow and care about Bonanza in United States — modelled from more than twelve digital signal sources. Bonanza has an estimated audience of 1,605,946 people in United States.

#298among TV series in United States#1121among Movie / TV Show / Series in United States#2763in Movies & TV

The average Bonanza fan in United States is 45.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lacey Chabert, Tony Danza, Sam Elliott, with strongest over-indexing on Lacey Chabert (21.18× the country average).

Demographically, the Bonanza audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonanza fan in United States is more female, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for Lacey Chabert.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonanza profile in United States.

Audience size
1.6M
in United States
Gender
56.8%♀
43.2% male
Age
45.5
average years
Country rank
#16865
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bonanza viewers

56.8% are female, 43.2% are male, average age 45.5.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Bonanza audience in United States
MetricValue
Female56.8%
Male43.2%
Average age45.5
Estimated audience size1,605,946
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Bonanza audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3913%
40-4921%
50+41%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Bonanza audience comes from United States.

Worldwide audience distribution share by country for Bonanza
CountryShare
United States20.8%
Pakistan9.9%
India7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonanza audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonanza fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K1.54×
02Nevada~20K1.38×
03Oregon~30K1.36×
04Pennsylvania~70K1.31×
05Alabama~30K1.26×
06Mississippi~20K1.25×
07South Dakota~5K1.21×
08Louisiana~30K1.20×
09West Virginia~9K1.17×
10Kentucky~20K1.15×
11Alaska~4K1.15×
12Tennessee~40K1.14×
13Montana~5K1.10×
14Missouri~30K1.09×
15North Dakota~4K1.09×
16Oklahoma~20K1.08×
17Kansas~10K1.07×
18New Mexico~9K1.07×
19Virginia~40K1.06×
20Florida~100K1.04×
21Nebraska~9K1.03×
22Idaho~9K1.03×
23Wyoming~3K1.03×
24North Carolina~50K1.01×
25Arizona~30K1.01×
26Colorado~30K1.01×
27Iowa~10K1.01×
28South Carolina~30K1.00×
29Georgia~50K0.97×
30Minnesota~20K0.96×
31Maine~6K0.96×
32Texas~100K0.93×
33Ohio~50K0.92×
34Indiana~30K0.92×
35Utah~10K0.91×
36New Jersey~40K0.89×
37Wisconsin~20K0.88×
38Michigan~40K0.87×
39Washington~30K0.87×
40California~200K0.86×
41New York~80K0.82×
42Illinois~50K0.82×
43New Hampshire~5K0.81×
44Delaware~4K0.80×
45Maryland~20K0.77×
46Rhode Island~4K0.77×
47Connecticut~10K0.76×
48Massachusetts~20K0.72×
49Hawaii~5K0.71×
50Washington, District of Columbia~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Bonanza, United States
0.69×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonanza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonanza audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV31.78×
02Knight Rider (1982 TV series)Movies & TV24.53×
03Lacey ChabertMovies & TV21.18×
04Lost in SpaceMovies & TV20.89×
05ColumboMovies & TV20.88×
06The Good, the Bad and the UglyMovies & TV16.43×
07Kyle RichardsMovies & TV14.60×
08Bob NewhartMovies & TV13.62×
09Mission: ImpossibleMovies & TV13.52×
10Bill SkarsgårdMovies & TV12.88×
11Sam ElliottMovies & TV11.76×
12Antenna TVMovies & TV10.41×
13Cotton OnFashion & Accessoires9.33×
14Robert RedfordMovies & TV5.09×
15Bath and BodyworksShopping3.94×
16FedExBusiness & Career3.06×
17Indeed.comBusiness & Career2.98×
18GeneticsKids & Family2.85×
19RedditInternet & Social Media2.72×
20Donald TrumpPolitics & Society1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonanza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonanza audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.76×
Price SensitivityPREMIUM2.53×
PatriotismCONSERVATISM2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonanza audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bonanza have in United States?

Bonanza has an estimated audience of 1,605,946 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bonanza viewers?

56.8% of Bonanza fans are female, 43.2% are male, with an average age of 45.5 years.

03

Which brands do Bonanza fans like most?

Bonanza fans show strongest brand affinity for Lacey Chabert (21.18×), Tony Danza (31.78×), and Sam Elliott (11.76×) over the country average.

04

Where do Bonanza fans live in United States?

Bonanza fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bonanza fans also like?

Beyond Bonanza itself, the audience over-indexes on Tony Danza (31.78×), Sam Elliott (11.76×), Mission: Impossible (13.52×), and Bill Skarsgård (12.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bonanza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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