Sura Audience in United States
Sura has an estimated audience of 446,530 people in United States. 55.6% are female, 44.4% are male, average age 32.8. Top regions: California, Florida, Hawaii. Top brand affinities: Natural rubber, Bank account, Emigrate (band), Electrolyte, UK garage.
The average Sura fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Hawaii. Top brand affinities include Natural rubber, Bank account, Emigrate (band), with strongest over-indexing on Natural rubber (3.89× the country average). Demographically, the Sura audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sura fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.8 |
| Estimated audience size | 446,530 |
Audience persona
The typical Sura fan in United States is more female, around 32.8 years old, with strong Pet Ownership tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,847 | 0.69× |
| Florida | 29,185 | 0.97× |
| Hawaii | 28,596 | 14.9× |
| Texas | 20,365 | 0.53× |
| Rhode Island | 16,303 | 11.47× |
| Virginia | 14,913 | 1.37× |
| New York | 12,055 | 0.48× |
| Oklahoma | 11,917 | 2.4× |
| Massachusetts | 9,997 | 1.14× |
| Pennsylvania | 9,835 | 0.65× |
| Michigan | 9,465 | 0.81× |
| Georgia | 7,876 | 0.57× |
| Washington, District of Columbia | 7,462 | 5.56× |
| New Jersey | 5,883 | 0.52× |
| Illinois | 5,112 | 0.34× |
| Maryland | 4,295 | 0.56× |
| Ohio | 3,767 | 0.27× |
| North Carolina | 3,225 | 0.24× |
| Washington | 3,165 | 0.35× |
| Tennessee | 2,894 | 0.32× |
| Colorado | 2,518 | 0.36× |
| Arizona | 2,030 | 0.22× |
| Indiana | 1,922 | 0.24× |
| Connecticut | 1,907 | 0.43× |
| Minnesota | 1,746 | 0.27× |
| Missouri | 1,646 | 0.23× |
| South Carolina | 1,601 | 0.24× |
| Wisconsin | 1,456 | 0.22× |
| Oregon | 1,310 | 0.26× |
| Alabama | 1,209 | 0.19× |
| Utah | 1,065 | 0.27× |
| Nevada | 1,037 | 0.24× |
| Louisiana | 974 | 0.17× |
| Kentucky | 890 | 0.16× |
| Iowa | 701 | 0.19× |
| Kansas | 655 | 0.19× |
| Arkansas | 552 | 0.15× |
| Mississippi | 530 | 0.14× |
| New Hampshire | 522 | 0.3× |
| Nebraska | 462 | 0.21× |
| Idaho | 390 | 0.17× |
| New Mexico | 375 | 0.17× |
| Delaware | 322 | 0.26× |
| Maine | 288 | 0.18× |
| West Virginia | 286 | 0.14× |
| Alaska | 226 | 0.24× |
| Vermont | 201 | 0.26× |
| Montana | 197 | 0.16× |
| South Dakota | 194 | 0.19× |
| North Dakota | 189 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.89× | Cars & Mobility |
| Bank account | 3.28× | Business & Career |
| Emigrate (band) | 10.48× | Music & Radio |
| Electrolyte | 5.32× | Health |
| UK garage | 5.06× | Music & Radio |
| Cachorro | 4.67× | Pets & Animals |
| Mothercare | 2.72× | Kids & Family |
| Laguna (province) | 6.67× | |
| Tail lift | 11.63× | Cars & Mobility |
| Sears | 2.52× | Shopping |
| Biblical inspiration | 5.24× | Politics & Society |
| edureka | 19.05× | Business & Career |
| Women's empowerment | 2.09× | Politics & Society |
| Sin Embargo MX | 11.58× | News |
| La Opinión | 3.37× | News |
| El Palomar, Buenos Aires | 21.57× | Travel & Leisure |
| Dental hygienist | 2.95× | Health |
| Certified diabetes educator | 5.73× | Business & Career |
| Acoustic music | 1.93× | Music & Radio |
| Notre Dame Fighting Irish football | 2.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.64 |
| Design Affinity | PREMIUM | 2.33 |
| Luxury Orientation | PREMIUM | 2.01 |
| Indulgence | JOY | 1.55 |
| Travelling | THRILL | 1.46 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 10.6% |
| Malaysia | 8.7% |
| Turkey | 7.0% |
See Sura audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sura have in United States?
Sura has an estimated audience of 446,530 people in United States, concentrated in California and Florida.
What is the gender split and age of Sura fans?
55.6% of Sura fans are female, 44.4% are male, with an average age of 32.8 years.
Which brands do Sura fans like most?
Sura fans show strongest brand affinity for Natural rubber (3.89×), Bank account (3.28×), and Emigrate (band) (10.48×) over the country average.
Where do Sura fans live in United States?
Sura fans in United States are most concentrated in California (reach 33,847), Florida (reach 29,185), and Hawaii (reach 28,596). These three regions account for the largest share of the active audience.
What other brands do Sura fans also like?
Beyond Sura itself, the audience over-indexes on Bank account (3.28×), Emigrate (band) (10.48×), Electrolyte (5.32×), and UK garage (5.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.