Rascasse Audience Intelligence

Sura Audience in Germany

A data profile of the people who buy, follow and care about Sura in Germany — modelled from more than twelve digital signal sources. Sura has an estimated audience of 597,425 people in Germany.

The average Sura fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.

Top brand affinities include Islamic banking, Hijab, Bodrum, with strongest over-indexing on Islamic banking (83.91× the country average).

Demographically, the Sura audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sura fan in Germany is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Islamic banking.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sura profile in Germany.

Audience size
597K
in Germany
Gender
61.8%
38.2% male
Age
33.6
average years
Country rank
#10145
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sura fans

61.8% are female, 38.2% are male, average age 33.6.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Sura audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age33.6
Estimated audience size597,425
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Sura audience in Germany
Age bracketShare%
16-1930%
20-2925%
30-3922%
40-4917%
50+7%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Sura audience comes from Germany.

Worldwide audience distribution share by country for Sura
CountryShare
Indonesia10.6%
Malaysia8.7%
Turkey7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sura audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sura fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K6.39×
02Nordrhein-Westfalen~300K2.00×
03Hessen~50K1.17×
04Baden-Württemberg~90K1.06×
05Bremen~5K1.05×
06Rheinland-Pfalz~30K1.01×
07Berlin~30K1.01×
08Hamburg~10K0.99×
09Niedersachsen~60K0.96×
10Bayern~90K0.95×
11Sachsen-Anhalt~10K0.95×
12Brandenburg~20K0.90×
13Schleswig-Holstein~20K0.86×
14Thüringen~10K0.86×
15Saarland~6K0.85×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Sura, Germany
0.84×1.00×6.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sura audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sura audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career83.91×
02Al-Aqsa MosqueTravel & Leisure74.03×
03Islamic architectureHome & Garden55.14×
04Cat StevensMusic & Radio35.47×
05HijabPolitics & Society35.46×
06God in IslamPolitics & Society21.79×
07Ramadan (calendar month)Politics & Society20.91×
08ChennaiTravel & Leisure20.00×
09Modest FashionFashion & Accessoires16.91×
10BodrumTravel & Leisure16.10×
11D&RTechnology & Electronics14.10×
12Real (hypermarket)Shopping9.63×
13Turkish AirlinesTravel & Leisure8.74×
14SözcüNews8.41×
15FanatikNews8.14×
16TrabzonsporSports7.18×
17KitchenwareHome & Garden6.75×
18Discounts and allowancesShopping6.22×
19SunExpressTravel & Leisure6.11×
20Netto Marken-DiscountShopping2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sura audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sura audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.48×
Quality AwarenessPREMIUM2.08×
Design AffinityPREMIUM1.91×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sura audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
ExtroversionTHRILL0.98×
Pet OwnershipJOY1.00×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sura have in Germany?

Sura has an estimated audience of 597,425 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.

02

What is the gender split and age of Sura fans?

61.8% of Sura fans are female, 38.2% are male, with an average age of 33.6 years.

03

Which brands do Sura fans like most?

Sura fans show strongest brand affinity for Islamic banking (83.91×), Hijab (35.46×), and Bodrum (16.1×) over the country average.

04

Where do Sura fans live in Germany?

Sura fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Sachsen (reach ~200K), and Bayern (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sura fans also like?

Beyond Sura itself, the audience over-indexes on Hijab (35.46×), Bodrum (16.1×), Islamic architecture (55.14×), and Cat Stevens (35.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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