Sura Audience in Germany
Sura has an estimated audience of 597,425 people in Germany. 61.8% are female, 38.2% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Therme Erding, Electrolyte, Natural rubber.
The average Sura fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Therme Erding, with strongest over-indexing on Progressive rock (4.45× the country average). Demographically, the Sura audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sura fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 33.6 |
| Estimated audience size | 597,425 |
Audience persona
The typical Sura fan in Germany is more female, around 33.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,248 | 1.12× |
| Bayern | 97,080 | 1.01× |
| Baden-Württemberg | 92,694 | 1.14× |
| Hessen | 59,935 | 1.32× |
| Niedersachsen | 58,521 | 1.01× |
| Rheinland-Pfalz | 31,910 | 1.07× |
| Berlin | 29,814 | 1.12× |
| Sachsen | 27,422 | 0.94× |
| Schleswig-Holstein | 18,771 | 0.88× |
| Brandenburg | 16,727 | 0.9× |
| Sachsen-Anhalt | 15,100 | 0.98× |
| Hamburg | 14,415 | 1.07× |
| Thüringen | 13,152 | 0.86× |
| Mecklenburg-Vorpommern | 8,323 | 0.73× |
| Saarland | 5,923 | 0.81× |
| Bremen | 5,457 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.45× | Music & Radio |
| Rossmann | 1.79× | Shopping |
| Therme Erding | 6.17× | Travel & Leisure |
| Electrolyte | 11.86× | Health |
| Natural rubber | 2.76× | Cars & Mobility |
| Isha Yoga | 11.73× | Sports |
| Jeepney | 20× | Cars & Mobility |
| Hazarajat | 18.51× | Travel & Leisure |
| Humans (TV series) | 4.8× | Movies & TV |
| Jaripeo | 20× | Sports |
| Home Delivery | 2.13× | Food & Beverages |
| Handmade Gifts | 1.56× | Kids & Family |
| Emil Nolde | 3.95× | Arts & Culture |
| Hockenheim | 5.85× | Travel & Leisure |
| Cachorro | 2.16× | Pets & Animals |
| Jaguar F-Pace | 3.91× | Cars & Mobility |
| Hope Springs (2012 film) | 7.62× | Movies & TV |
| Samanyolu Haber | 2.5× | Movies & TV |
| Ipekyol | 2.25× | Shopping |
| Fat-tailed sheep | 10.88× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.93 |
| Sports Activity | POWER | 1.55 |
| Design Affinity | PREMIUM | 1.48 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Creativity | OPEN | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 10.6% |
| Malaysia | 8.7% |
| Turkey | 7.0% |
See Sura audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sura have in Germany?
Sura has an estimated audience of 597,425 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sura fans?
61.8% of Sura fans are female, 38.2% are male, with an average age of 33.6 years.
Which brands do Sura fans like most?
Sura fans show strongest brand affinity for Progressive rock (4.45×), Rossmann (1.79×), and Therme Erding (6.17×) over the country average.
Where do Sura fans live in Germany?
Sura fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,248), Bayern (reach 97,080), and Baden-Württemberg (reach 92,694). These three regions account for the largest share of the active audience.
What other brands do Sura fans also like?
Beyond Sura itself, the audience over-indexes on Rossmann (1.79×), Therme Erding (6.17×), Electrolyte (11.86×), and Natural rubber (2.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.