Rascasse Audience Intelligence

Eid al-Fitr Audience in United States

A data profile of the people who buy, follow and care about Eid al-Fitr in United States — modelled from more than twelve digital signal sources. Eid al-Fitr has an estimated audience of 2,727,054 people in United States.

#143among Event in United States#724in Politics & Society

The average Eid al-Fitr fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Muslim holidays, Web server, Al Jazeera, with strongest over-indexing on Muslim holidays (62.78× the country average).

Demographically, the Eid al-Fitr audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eid al-Fitr fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Muslim holidays.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eid al-Fitr profile in United States.

Audience size
2.7M
in United States
Gender
58.9%♀
41.1% male
Age
39.9
average years
Country rank
#11123
Event in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eid al-Fitr fans

58.9% are female, 41.1% are male, average age 39.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Eid al-Fitr audience in United States
MetricValue
Female58.9%
Male41.1%
Average age39.9
Estimated audience size2,727,054
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Eid al-Fitr audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Eid al-Fitr audience comes from United States.

Worldwide audience distribution share by country for Eid al-Fitr
CountryShare
United States11.8%
Egypt8.6%
United Arab Emirates6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eid al-Fitr audience in United States is strongest.

Fig. 05

Top regions by affinity

Eid al-Fitr fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~60K2.09×
02New York~300K1.75×
03Virginia~100K1.71×
04Pennsylvania~100K1.49×
05New Jersey~100K1.47×
06Maryland~60K1.34×
07Vermont~6K1.32×
08Washington, District of Columbia~10K1.31×
09Massachusetts~70K1.30×
10Rhode Island~10K1.28×
11Minnesota~50K1.27×
12Georgia~100K1.16×
13Delaware~9K1.15×
14Washington~60K1.11×
15Maine~10K1.08×
16Illinois~90K1.04×
17Kentucky~40K1.04×
18California~300K1.02×
19Ohio~90K1.02×
20Michigan~70K1.00×
21North Carolina~80K0.97×
22Oregon~30K0.96×
23New Hampshire~10K0.96×
24Nebraska~10K0.94×
25Texas~200K0.91×
26Indiana~50K0.91×
27Iowa~20K0.91×
28Missouri~40K0.90×
29Alaska~5K0.90×
30Kansas~20K0.89×
31Colorado~40K0.88×
32North Dakota~5K0.88×
33Utah~20K0.85×
34South Carolina~30K0.84×
35Oklahoma~30K0.84×
36Wisconsin~30K0.83×
37South Dakota~5K0.82×
38Florida~100K0.80×
39Arkansas~20K0.80×
40Arizona~40K0.79×
41Idaho~10K0.79×
42West Virginia~10K0.79×
43Tennessee~40K0.78×
44Alabama~30K0.78×
45Nevada~20K0.77×
46Montana~6K0.77×
47Louisiana~30K0.76×
48New Mexico~10K0.73×
49Hawaii~8K0.71×
50Mississippi~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Eid al-Fitr, United States
0.69×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eid al-Fitr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eid al-Fitr audience
#·InterestCategoryAffinity×
01Muslim holidaysPolitics & Society62.78×
02Islamic bankingBusiness & Career17.06×
03Al JazeeraMovies & TV16.90×
04God in IslamPolitics & Society16.54×
05CarrefourShopping14.20×
06Arabic coffeeFood & Beverages9.59×
07Web serverTechnology & Electronics5.45×
08Mineral waterFood & Beverages4.17×
09Non-alcoholic beverageFood & Beverages3.70×
10Microwave ovenHome & Garden2.96×
11Natural skin careBeauty & Wellness2.88×
12InnovationBusiness & Career2.35×
13TicketmasterTravel & Leisure2.31×
14ThanksgivingKids & Family2.20×
15Do it yourself (DIY)Home & Garden1.97×
16RadioTechnology & Electronics1.77×
17SephoraShopping1.62×
18Google DriveTechnology & Electronics1.59×
19SupermanMovies & TV1.51×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eid al-Fitr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eid al-Fitr audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.15×
Pet OwnershipJOY1.58×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eid al-Fitr audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
ExtroversionTHRILL0.74×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eid al-Fitr have in United States?

Eid al-Fitr has an estimated audience of 2,727,054 people in United States, concentrated in California and New York.

02

What is the gender split and age of Eid al-Fitr fans?

58.9% of Eid al-Fitr fans are female, 41.1% are male, with an average age of 39.9 years.

03

Which brands do Eid al-Fitr fans like most?

Eid al-Fitr fans show strongest brand affinity for Muslim holidays (62.78×), Web server (5.45×), and Al Jazeera (16.9×) over the country average.

04

Where do Eid al-Fitr fans live in United States?

Eid al-Fitr fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Eid al-Fitr fans also like?

Beyond Eid al-Fitr itself, the audience over-indexes on Web server (5.45×), Al Jazeera (16.9×), Do it yourself (DIY) (1.97×), and God in Islam (16.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Eid al-Fitr audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eid al-Fitr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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