Eid al-Fitr Audience in United States
Eid al-Fitr has an estimated audience of 2,734,717 people in United States. 58.9% are female, 41.1% are male, average age 39.9. Top brand affinities: Muslim holidays, Do it yourself (DIY), Al Jazeera, Arabic coffee, God in Islam.
Top brand affinities include Muslim holidays, Do it yourself (DIY), Al Jazeera, with strongest over-indexing on Muslim holidays (57.76× the country average). Demographically, the Eid al-Fitr audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Category: Politics & Society · Type: Event
Demographics of Eid al-Fitr fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.9 |
| Estimated audience size | 2,734,717 |
Audience persona
The typical Eid al-Fitr fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Muslim holidays.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muslim holidays | 57.76× | Politics & Society |
| Do it yourself (DIY) | 2.51× | Home & Garden |
| Al Jazeera | 18.88× | Movies & TV |
| Arabic coffee | 12.11× | Food & Beverages |
| God in Islam | 16.98× | Politics & Society |
| Livemusic | 2.88× | Music & Radio |
| Islamic banking | 22.06× | Business & Career |
| Natural skin care | 3.42× | Beauty & Wellness |
| Harry Potter | 1.8× | Movies & TV |
| Google Drive | 1.98× | Technology & Electronics |
| Singer-songwriter | 1.88× | Music & Radio |
| Nail salon | 3.39× | Beauty & Wellness |
| Thanksgiving | 2.33× | Kids & Family |
| Take-out | 2.18× | Food & Beverages |
| Nike | 2.26× | Fashion & Accessoires |
| Artificial nails | 3.5× | Beauty & Wellness |
| Red Sea | 6.19× | Travel & Leisure |
| Islamic architecture | 26.72× | Home & Garden |
| Designer clothing | 2.91× | Fashion & Accessoires |
| Texas Roadhouse | 1.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.13 |
| Pet Ownership | JOY | 1.85 |
| Design Affinity | PREMIUM | 1.85 |
| Travelling | THRILL | 1.69 |
| Early Adopter Mentality | POWER | 1.65 |
| DIY Mentality | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Saudi Arabia | 9.1% |
| Egypt | 7.9% |
See Eid al-Fitr audiences in other countries
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- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Eid al-Fitr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.