Rascasse Audience Intelligence

Hajj Audience in Germany

A data profile of the people who buy, follow and care about Hajj in Germany — modelled from more than twelve digital signal sources. Hajj has an estimated audience of 536,174 people in Germany.

#140among Event in Germany#526in Politics & Society

The average Hajj fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Ramadan (calendar month), Love Actually, with strongest over-indexing on Telegram (20.07× the country average).

Demographically, the Hajj audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hajj fan in Germany is balanced, around 35.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hajj profile in Germany.

Audience size
536K
in Germany
Gender
51.7%♀
48.3% male
Age
35.9
average years
Country rank
#11078
Event in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hajj fans

51.7% are female, 48.3% are male, average age 35.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Hajj audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age35.9
Estimated audience size536,174
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Hajj audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Hajj audience comes from Germany.

Worldwide audience distribution share by country for Hajj
CountryShare
Saudi Arabia16.9%
Pakistan8.9%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hajj audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hajj fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.89×
02Berlin~40K1.60×
03Bremen~6K1.33×
04Nordrhein-Westfalen~200K1.32×
05Hamburg~20K1.30×
06Baden-Württemberg~80K1.07×
07Bayern~80K0.98×
08Niedersachsen~50K0.98×
09Saarland~6K0.97×
10Rheinland-Pfalz~20K0.91×
11Schleswig-Holstein~20K0.90×
12Mecklenburg-Vorpommern~8K0.80×
13Thüringen~10K0.79×
14Sachsen-Anhalt~10K0.78×
15Sachsen~20K0.77×
16Brandenburg~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Hajj, Germany
0.76×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hajj audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hajj audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family37.06×
02Ramadan (calendar month)Politics & Society34.47×
03Climate engineeringBusiness & Career30.46×
04Tibetan BuddhismPolitics & Society30.40×
05Muslim holidaysPolitics & Society29.88×
06World Economic ForumPolitics & Society29.30×
07Islamic bankingBusiness & Career29.01×
08Scotland national football teamSports27.73×
09Sustainable businessBusiness & Career24.75×
10Ukraine national football teamSports21.36×
11TelegramInternet & Social Media20.07×
12Love ActuallyMovies & TV20.00×
13Earth DayPolitics & Society20.00×
14Wales national football teamSports20.00×
15TrelloInternet & Social Media17.77×
16God in IslamPolitics & Society17.61×
17TransgenderismPolitics & Society16.43×
18Small Business AdministrationBusiness & Career15.76×
19New Year's EveHome & Garden14.63×
20FundraisingBusiness & Career8.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hajj audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hajj audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.96×
Social Media UsageJOY1.91×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hajj audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
SustainabilityBALANCE1.05×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hajj have in Germany?

Hajj has an estimated audience of 536,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hajj fans?

51.7% of Hajj fans are female, 48.3% are male, with an average age of 35.9 years.

03

Which brands do Hajj fans like most?

Hajj fans show strongest brand affinity for Telegram (20.07×), Ramadan (calendar month) (34.47×), and Love Actually (20×) over the country average.

04

Where do Hajj fans live in Germany?

Hajj fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hajj fans also like?

Beyond Hajj itself, the audience over-indexes on Ramadan (calendar month) (34.47×), Love Actually (20×), Same-sex marriage (37.06×), and Muslim holidays (29.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Hajj audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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