Hajj Audience in Germany
Hajj has an estimated audience of 15,975 people in Germany. 51.7% are female, 48.3% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities: Islamic banking, Western Union, Muslim holidays, Love Actually, Trabzonspor.
The average Hajj fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Baden-Württemberg. Top brand affinities include Islamic banking, Western Union, Muslim holidays, with strongest over-indexing on Islamic banking (31.37× the country average). Demographically, the Hajj audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Hajj fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 35.9 |
| Estimated audience size | 15,975 |
Audience persona
The typical Hajj fan in Germany is balanced, around 35.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Islamic banking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,401 | 1.39× |
| Hessen | 86,937 | 2.13× |
| Baden-Württemberg | 84,616 | 1.16× |
| Bayern | 82,331 | 0.96× |
| Berlin | 44,287 | 1.85× |
| Niedersachsen | 40,686 | 0.78× |
| Rheinland-Pfalz | 23,992 | 0.89× |
| Sachsen | 17,532 | 0.67× |
| Hamburg | 17,107 | 1.41× |
| Schleswig-Holstein | 16,688 | 0.87× |
| Brandenburg | 8,604 | 0.52× |
| Bremen | 7,489 | 1.63× |
| Thüringen | 6,705 | 0.49× |
| Sachsen-Anhalt | 6,373 | 0.46× |
| Mecklenburg-Vorpommern | 4,265 | 0.42× |
| Saarland | 2,544 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Islamic banking | 31.37× | Business & Career |
| Western Union | 10.42× | Business & Career |
| Muslim holidays | 28.55× | Politics & Society |
| Love Actually | 15.52× | Movies & TV |
| Trabzonspor | 12.29× | Sports |
| Small Business Administration | 16.71× | Business & Career |
| Beşiktaş J.K. | 8.38× | Sports |
| God in Islam | 14.9× | Politics & Society |
| Fenerbahçe S.K. | 7.72× | Sports |
| Same-sex marriage | 20.96× | Kids & Family |
| Scotland national football team | 18.19× | Sports |
| Transgenderism | 12.17× | Politics & Society |
| Real property | 5.9× | Home & Garden |
| Moodle | 7.39× | Technology & Electronics |
| Sustainable consumption | 10.4× | Food & Beverages |
| Telegram | 5.01× | Internet & Social Media |
| Croatia national football team | 14.01× | Sports |
| Discounts and allowances | 3.9× | Shopping |
| Open water swimming | 18.42× | Sports |
| Süper Lig | 7.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.79 |
| Price Sensitivity | PREMIUM | 1.73 |
| Design Affinity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.09 |
| Quality Awareness | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 18.4% |
| Pakistan | 9.6% |
| India | 7.0% |
See Hajj audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Hajj have in Germany?
Hajj has an estimated audience of 15,975 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Hajj fans?
51.7% of Hajj fans are female, 48.3% are male, with an average age of 35.9 years.
Which brands do Hajj fans like most?
Hajj fans show strongest brand affinity for Islamic banking (31.37×), Western Union (10.42×), and Muslim holidays (28.55×) over the country average.
Where do Hajj fans live in Germany?
Hajj fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,401), Hessen (reach 86,937), and Baden-Württemberg (reach 84,616). These three regions account for the largest share of the active audience.
What other brands do Hajj fans also like?
Beyond Hajj itself, the audience over-indexes on Western Union (10.42×), Muslim holidays (28.55×), Love Actually (15.52×), and Trabzonspor (12.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.