Hajj Audience in United States
Hajj has an estimated audience of 442,152 people in United States. 52.9% are female, 47.1% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Isometric exercise, Product design, UK garage, Natural rubber, Stamp collecting.
The average Hajj fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Isometric exercise, Product design, UK garage, with strongest over-indexing on Isometric exercise (19.41× the country average). Demographically, the Hajj audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Event
Demographics of Hajj fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 33.6 |
| Estimated audience size | 442,152 |
Audience persona
The typical Hajj fan in United States is balanced, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for Isometric exercise.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,675 | 1.33× |
| Texas | 45,102 | 1.19× |
| New York | 44,723 | 1.81× |
| Florida | 29,705 | 0.99× |
| Illinois | 18,356 | 1.25× |
| Pennsylvania | 17,611 | 1.18× |
| Virginia | 17,579 | 1.63× |
| Georgia | 16,022 | 1.18× |
| New Jersey | 15,009 | 1.33× |
| Michigan | 14,756 | 1.28× |
| Ohio | 13,680 | 1× |
| North Carolina | 13,067 | 0.98× |
| Massachusetts | 13,018 | 1.49× |
| Maryland | 11,855 | 1.56× |
| Washington | 11,778 | 1.33× |
| Minnesota | 9,334 | 1.47× |
| Indiana | 7,919 | 0.98× |
| Tennessee | 7,493 | 0.84× |
| Arizona | 7,258 | 0.8× |
| Colorado | 6,620 | 0.95× |
| Missouri | 6,532 | 0.92× |
| Wisconsin | 6,152 | 0.92× |
| Oregon | 5,561 | 1.1× |
| Connecticut | 5,035 | 1.14× |
| Kentucky | 4,768 | 0.86× |
| South Carolina | 4,648 | 0.7× |
| Alabama | 4,602 | 0.75× |
| Louisiana | 4,246 | 0.74× |
| Utah | 3,787 | 0.96× |
| Oklahoma | 3,507 | 0.71× |
| Nevada | 3,351 | 0.78× |
| Iowa | 3,161 | 0.87× |
| Kansas | 2,910 | 0.84× |
| Washington, District of Columbia | 2,848 | 2.14× |
| Arkansas | 2,540 | 0.7× |
| Mississippi | 2,230 | 0.61× |
| Nebraska | 2,113 | 0.95× |
| New Hampshire | 1,731 | 0.99× |
| Idaho | 1,640 | 0.74× |
| Maine | 1,547 | 0.98× |
| West Virginia | 1,491 | 0.72× |
| Hawaii | 1,487 | 0.78× |
| New Mexico | 1,478 | 0.67× |
| Rhode Island | 1,279 | 0.91× |
| Delaware | 1,127 | 0.92× |
| Vermont | 842 | 1.09× |
| Montana | 699 | 0.57× |
| Alaska | 647 | 0.68× |
| North Dakota | 607 | 0.67× |
| South Dakota | 534 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Isometric exercise | 19.41× | Sports |
| Product design | 4.07× | Business & Career |
| UK garage | 9.15× | Music & Radio |
| Natural rubber | 2.1× | Cars & Mobility |
| Stamp collecting | 4.29× | Home & Garden |
| Pro-Ject | 3.51× | Music & Radio |
| Emigrate (band) | 7.46× | Music & Radio |
| Cachorro | 4.18× | Pets & Animals |
| Sears | 3.17× | Shopping |
| Tail lift | 14.31× | Cars & Mobility |
| Mothercare | 2.38× | Kids & Family |
| La Opinión | 4.31× | News |
| Laneige | 3.06× | Beauty & Wellness |
| Laguna (province) | 5.75× | |
| VBulletin | 47.05× | Internet & Social Media |
| EShakti | 5.65× | Shopping |
| Hebe | 3.44× | Home & Garden |
| Dental hygienist | 3.43× | Health |
| El Palomar, Buenos Aires | 20.59× | Travel & Leisure |
| Emilio Estefan | 6.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.42 |
| Quality Awareness | PREMIUM | 1.76 |
| Luxury Orientation | PREMIUM | 1.58 |
| Design Affinity | PREMIUM | 1.49 |
| LGBTQ+ Identity | OPEN | 1.42 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Saudi Arabia | 18.4% |
| Pakistan | 9.6% |
| India | 7.0% |
See Hajj audiences in other countries
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Frequently asked questions
How many fans does Hajj have in United States?
Hajj has an estimated audience of 442,152 people in United States, concentrated in California and Texas.
What is the gender split and age of Hajj fans?
52.9% of Hajj fans are female, 47.1% are male, with an average age of 33.6 years.
Which brands do Hajj fans like most?
Hajj fans show strongest brand affinity for Isometric exercise (19.41×), Product design (4.07×), and UK garage (9.15×) over the country average.
Where do Hajj fans live in United States?
Hajj fans in United States are most concentrated in California (reach 64,675), Texas (reach 45,102), and New York (reach 44,723). These three regions account for the largest share of the active audience.
What other brands do Hajj fans also like?
Beyond Hajj itself, the audience over-indexes on Product design (4.07×), UK garage (9.15×), Natural rubber (2.1×), and Stamp collecting (4.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.