Hajj Audience in United States

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Hajj has an estimated audience of 442,152 people in United States. 52.9% are female, 47.1% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: God in Islam, Muslim holidays, Arabic coffee, Al Jazeera, Islamic architecture.

The average Hajj fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include God in Islam, Muslim holidays, Arabic coffee, with strongest over-indexing on God in Islam (64.17× the country average). Demographically, the Hajj audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Hajj fans

Demographic split for Hajj audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.6
Estimated audience size442,152

Audience persona

The typical Hajj fan in United States is balanced, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for God in Islam.

Top regions in United States

Top regions ranked by reach for Hajj in United States
RegionReachAffinity
California64,6751.33×
Texas45,1021.19×
New York44,7231.81×
Florida29,7050.99×
Illinois18,3561.25×
Pennsylvania17,6111.18×
Virginia17,5791.63×
Georgia16,0221.18×
New Jersey15,0091.33×
Michigan14,7561.28×
Ohio13,6801×
North Carolina13,0670.98×
Massachusetts13,0181.49×
Maryland11,8551.56×
Washington11,7781.33×
Minnesota9,3341.47×
Indiana7,9190.98×
Tennessee7,4930.84×
Arizona7,2580.8×
Colorado6,6200.95×
Missouri6,5320.92×
Wisconsin6,1520.92×
Oregon5,5611.1×
Connecticut5,0351.14×
Kentucky4,7680.86×
South Carolina4,6480.7×
Alabama4,6020.75×
Louisiana4,2460.74×
Utah3,7870.96×
Oklahoma3,5070.71×
Nevada3,3510.78×
Iowa3,1610.87×
Kansas2,9100.84×
Washington, District of Columbia2,8482.14×
Arkansas2,5400.7×
Mississippi2,2300.61×
Nebraska2,1130.95×
New Hampshire1,7310.99×
Idaho1,6400.74×
Maine1,5470.98×
West Virginia1,4910.72×
Hawaii1,4870.78×
New Mexico1,4780.67×
Rhode Island1,2790.91×
Delaware1,1270.92×
Vermont8421.09×
Montana6990.57×
Alaska6470.68×
North Dakota6070.67×
South Dakota5340.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hajj audience
BrandAffinityCategory
God in Islam64.17×Politics & Society
Muslim holidays27.67×Politics & Society
Arabic coffee17.39×Food & Beverages
Al Jazeera26.51×Movies & TV
Islamic architecture52.43×Home & Garden
Al Arabiya42.44×Movies & TV
Hair Extensions4.81×Beauty & Wellness
Designer clothing4.88×Fashion & Accessoires
Toulouse FC47.05×Sports
Emirates11.38×Travel & Leisure
Islamic banking27.69×Business & Career
Mohamed Salah20.59×Sports
The Dubai Mall32.04×Fashion & Accessoires
Modest Fashion16.26×Fashion & Accessoires
Red Sea9.35×Travel & Leisure
Tariq Ramadan130.16×Politics & Society
Toyota Supra9.06×Cars & Mobility
Khabib Nurmagomedov14.88×Sports
FC Bayern Munich4.12×Sports
Halal15.2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hajj audience
TraitClusterScore
Pet OwnershipJOY2.42
Quality AwarenessPREMIUM1.76
Luxury OrientationPREMIUM1.58
Design AffinityPREMIUM1.49
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Hajj
CountryShare
Saudi Arabia18.4%
Pakistan9.6%
India7.0%

See Hajj audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hajj have in United States?

Hajj has an estimated audience of 442,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Hajj fans?

52.9% of Hajj fans are female, 47.1% are male, with an average age of 33.6 years.

Which brands do Hajj fans like most?

Hajj fans show strongest brand affinity for God in Islam (64.17×), Muslim holidays (27.67×), and Arabic coffee (17.39×) over the country average.

Where do Hajj fans live in United States?

Hajj fans in United States are most concentrated in California (reach 64,675), Texas (reach 45,102), and New York (reach 44,723). These three regions account for the largest share of the active audience.

What other brands do Hajj fans also like?

Beyond Hajj itself, the audience over-indexes on Muslim holidays (27.67×), Arabic coffee (17.39×), Al Jazeera (26.51×), and Islamic architecture (52.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.