Rascasse Audience Intelligence

Hajj Audience in United States

A data profile of the people who buy, follow and care about Hajj in United States — modelled from more than twelve digital signal sources. Hajj has an estimated audience of 442,847 people in United States.

#483among Event in United States#2173in Politics & Society

The average Hajj fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include God in Islam, Muslim holidays, Toulouse FC, with strongest over-indexing on God in Islam (86.76× the country average).

Demographically, the Hajj audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hajj fan in United States is balanced, around 33.6 years old, with strong Pet Ownership tendencies and a notable affinity for God in Islam.

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hajj profile in United States.

Audience size
443K
in United States
Gender
52.9%♀
47.1% male
Age
33.6
average years
Country rank
#39272
Event in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hajj fans

52.9% are female, 47.1% are male, average age 33.6.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Hajj audience in United States
MetricValue
Female52.9%
Male47.1%
Average age33.6
Estimated audience size442,847
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Hajj audience in United States
Age bracketShare%
16-1932%
20-2925%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Hajj audience comes from United States.

Worldwide audience distribution share by country for Hajj
CountryShare
Saudi Arabia16.9%
Pakistan8.9%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hajj audience in United States is strongest.

Fig. 05

Top regions by affinity

Hajj fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.75×
02Virginia~20K1.60×
03New York~40K1.57×
04Maryland~10K1.44×
05California~70K1.40×
06Kentucky~8K1.39×
07Minnesota~9K1.35×
08Nebraska~3K1.34×
09Massachusetts~10K1.33×
10Texas~50K1.26×
11New Jersey~10K1.26×
12Michigan~10K1.25×
13Pennsylvania~20K1.21×
14Georgia~20K1.20×
15Washington~10K1.20×
16Indiana~10K1.19×
17Illinois~20K1.15×
18Connecticut~5K1.12×
19Vermont<1K1.03×
20Oregon~5K1.01×
21North Carolina~10K1.00×
22Delaware~1K0.99×
23Ohio~10K0.98×
24New Hampshire~2K0.98×
25Wisconsin~6K0.96×
26Maine~2K0.96×
27Utah~4K0.93×
28Rhode Island~1K0.92×
29Iowa~3K0.91×
30Florida~30K0.90×
31Colorado~6K0.90×
32Alaska<1K0.90×
33Tennessee~8K0.89×
34Missouri~6K0.89×
35Louisiana~5K0.86×
36Kansas~3K0.85×
37North Dakota<1K0.85×
38Alabama~5K0.83×
39Oklahoma~4K0.83×
40Hawaii~2K0.82×
41Arizona~7K0.81×
42Idaho~2K0.81×
43West Virginia~2K0.81×
44South Carolina~5K0.79×
45South Dakota<1K0.79×
46Montana<1K0.78×
47Nevada~3K0.76×
48Arkansas~3K0.75×
49New Mexico~2K0.74×
50Mississippi~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Hajj, United States
0.70×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hajj audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hajj audience
#·InterestCategoryAffinity×
01Tariq RamadanPolitics & Society110.30×
02God in IslamPolitics & Society86.76×
03Toulouse FCSports73.13×
04The Dubai MallFashion & Accessoires52.76×
05Islamic architectureHome & Garden51.00×
06Al ArabiyaMovies & TV46.43×
07Muslim holidaysPolitics & Society36.03×
08RC Strasbourg AlsaceSports35.45×
09Al JazeeraMovies & TV29.71×
10Islamic bankingBusiness & Career25.66×
11CarrefourShopping25.45×
12Mohamed SalahSports22.57×
13Burj KhalifaTravel & Leisure22.34×
14Arabic coffeeFood & Beverages19.38×
15OmanTravel & Leisure18.57×
16Arab cuisineFood & Beverages17.09×
17EmiratesTravel & Leisure13.36×
18Red SeaTravel & Leisure9.61×
19DubaiTravel & Leisure8.87×
20MalaysiaTravel & Leisure7.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hajj audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hajj audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.93×
IndulgenceJOY1.78×
Urban LifestyleOPEN1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hajj audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.42×
SustainabilityBALANCE0.62×
Social Media UsageJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hajj have in United States?

Hajj has an estimated audience of 442,847 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hajj fans?

52.9% of Hajj fans are female, 47.1% are male, with an average age of 33.6 years.

03

Which brands do Hajj fans like most?

Hajj fans show strongest brand affinity for God in Islam (86.76×), Muslim holidays (36.03×), and Toulouse FC (73.13×) over the country average.

04

Where do Hajj fans live in United States?

Hajj fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hajj fans also like?

Beyond Hajj itself, the audience over-indexes on Muslim holidays (36.03×), Toulouse FC (73.13×), The Dubai Mall (52.76×), and Al Jazeera (29.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Hajj audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hajj. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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