Top Model Audience in Germany
Top Model has an estimated audience of 625,954 people in Germany. 70.2% are female, 29.8% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Heidi Klum, Menswear, Tagesschau, Spiegel Online, Bespoke tailoring.
The average Top Model fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Heidi Klum, Menswear, Tagesschau, with strongest over-indexing on Heidi Klum (8.88× the country average). Demographically, the Top Model audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: TV series
Demographics of Top Model fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 30.5 |
| Estimated audience size | 625,954 |
Audience persona
The typical Top Model fan in Germany is more female, around 30.5 years old, with strong Travelling tendencies and a notable affinity for Heidi Klum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,898 | 1.23× |
| Bayern | 99,857 | 0.99× |
| Baden-Württemberg | 89,539 | 1.05× |
| Niedersachsen | 63,451 | 1.04× |
| Hessen | 42,445 | 0.89× |
| Sachsen | 32,829 | 1.07× |
| Rheinland-Pfalz | 28,894 | 0.92× |
| Berlin | 28,548 | 1.02× |
| Schleswig-Holstein | 22,964 | 1.02× |
| Brandenburg | 20,059 | 1.03× |
| Sachsen-Anhalt | 16,639 | 1.03× |
| Thüringen | 15,457 | 0.97× |
| Hamburg | 13,711 | 0.97× |
| Mecklenburg-Vorpommern | 12,061 | 1.01× |
| Saarland | 5,602 | 0.73× |
| Bremen | 5,559 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heidi Klum | 8.88× | Fashion & Accessoires |
| Menswear | 14.8× | Fashion & Accessoires |
| Tagesschau | 3.13× | Movies & TV |
| Spiegel Online | 2.81× | News |
| Bespoke tailoring | 9.5× | Fashion & Accessoires |
| Peter Jackson | 18.55× | Movies & TV |
| Modeling agency | 4.74× | Fashion & Accessoires |
| Telugu language | 22.36× | Politics & Society |
| Let's Dance (German TV series) | 2.89× | Movies & TV |
| Designer | 3.07× | Home & Garden |
| Mr Marvis | 14.8× | Fashion & Accessoires |
| Men's Fashion | 5.4× | Fashion & Accessoires |
| IMG Models | 21.44× | Fashion & Accessoires |
| Weight loss (Fitness And wellness) | 2.99× | Health |
| Beauty pageant | 5.13× | Beauty & Wellness |
| Walbusch | 5.74× | Shopping |
| The Fader | 14.95× | Music & Radio |
| Home décor products | 3.03× | Home & Garden |
| Therme Erding | 10.86× | Travel & Leisure |
| REWE | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.47 |
| Sustainability | BALANCE | 1.73 |
| Sports Activity | POWER | 1.48 |
| Extroversion | THRILL | 1.47 |
| Individualism | JOY | 1.4 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 9.5% |
| Germany | 6.5% |
See Top Model audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Top Model have in Germany?
Top Model has an estimated audience of 625,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top Model fans?
70.2% of Top Model fans are female, 29.8% are male, with an average age of 30.5 years.
Which brands do Top Model fans like most?
Top Model fans show strongest brand affinity for Heidi Klum (8.88×), Menswear (14.8×), and Tagesschau (3.13×) over the country average.
Where do Top Model fans live in Germany?
Top Model fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,898), Bayern (reach 99,857), and Baden-Württemberg (reach 89,539). These three regions account for the largest share of the active audience.
What other brands do Top Model fans also like?
Beyond Top Model itself, the audience over-indexes on Menswear (14.8×), Tagesschau (3.13×), Spiegel Online (2.81×), and Bespoke tailoring (9.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top Model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.