Rascasse Audience Intelligence

Top Model Audience in Germany

A data profile of the people who buy, follow and care about Top Model in Germany — modelled from more than twelve digital signal sources. Top Model has an estimated audience of 625,954 people in Germany.

#170among TV series in Germany#4127among Topic in Germany#497in Fashion & Accessoires

The average Top Model fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heidi Klum, Menswear, Tagesschau, with strongest over-indexing on Heidi Klum (8.88× the country average).

Demographically, the Top Model audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Extroversion, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Top Model fan in Germany is more female, around 30.5 years old, with strong Extroversion tendencies and a notable affinity for Heidi Klum.

Category: Fashion & Accessoires · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Top Model profile in Germany.

Audience size
626K
in Germany
Gender
70.2%♀
29.8% male
Age
30.5
average years
Country rank
#9761
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Top Model fans

70.2% are female, 29.8% are male, average age 30.5.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Top Model audience in Germany
MetricValue
Female70.2%
Male29.8%
Average age30.5
Estimated audience size625,954
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Top Model audience in Germany
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Top Model audience comes from Germany.

Worldwide audience distribution share by country for Top Model
CountryShare
United States13.8%
Japan9.5%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Top Model audience in Germany is strongest.

Fig. 05

Top regions by affinity

Top Model fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.15×
02Mecklenburg-Vorpommern~10K1.09×
03Sachsen~30K1.08×
04Bremen~6K1.06×
05Sachsen-Anhalt~20K1.05×
06Niedersachsen~60K1.03×
07Brandenburg~20K1.03×
08Baden-Württemberg~90K1.02×
09Schleswig-Holstein~20K1.02×
10Thüringen~20K1.02×
11Bayern~100K1.00×
12Hamburg~10K0.97×
13Berlin~30K0.95×
14Rheinland-Pfalz~30K0.93×
15Hessen~40K0.86×
16Saarland~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Top Model, Germany
0.79×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Top Model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Top Model audience
#·InterestCategoryAffinity×
01Telugu languagePolitics & Society22.36×
02IMG ModelsFashion & Accessoires21.44×
03Peter JacksonMovies & TV18.55×
04The FaderMusic & Radio14.95×
05MenswearFashion & Accessoires14.80×
06Mr MarvisFashion & Accessoires14.80×
07Therme ErdingTravel & Leisure10.86×
08Bespoke tailoringFashion & Accessoires9.50×
09Heidi KlumFashion & Accessoires8.88×
10WalbuschShopping5.74×
11Men's FashionFashion & Accessoires5.40×
12Beauty pageantBeauty & Wellness5.13×
13Modeling agencyFashion & Accessoires4.74×
14Sophia ThomallaMovies & TV3.78×
15TagesschauMovies & TV3.13×
16DesignerHome & Garden3.07×
17Home décor productsHome & Garden3.03×
18Weight loss (Fitness And wellness)Health2.99×
19Let's Dance (German TV series)Movies & TV2.89×
20Spiegel OnlineNews2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Top Model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Top Model audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Luxury OrientationPREMIUM1.29×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Top Model audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
SpiritualityBALANCE0.95×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Top Model have in Germany?

Top Model has an estimated audience of 625,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Top Model fans?

70.2% of Top Model fans are female, 29.8% are male, with an average age of 30.5 years.

03

Which brands do Top Model fans like most?

Top Model fans show strongest brand affinity for Heidi Klum (8.88×), Menswear (14.8×), and Tagesschau (3.13×) over the country average.

04

Where do Top Model fans live in Germany?

Top Model fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Top Model fans also like?

Beyond Top Model itself, the audience over-indexes on Menswear (14.8×), Tagesschau (3.13×), Peter Jackson (18.55×), and Bespoke tailoring (9.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Top Model audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Top Model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →