Cycling shorts Audience in United States

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Cycling shorts has an estimated audience of 1,381,290 people in United States. 55.8% are female, 44.2% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Gumbal, Google Home, Home construction.

The average Cycling shorts fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Gumbal, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cycling shorts audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Cycling shorts fans

Demographic split for Cycling shorts audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.4
Estimated audience size1,381,290

Audience persona

The typical Cycling shorts fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Cycling shorts in United States
RegionReachAffinity
California204,0091.34×
Texas116,8600.98×
New York90,4371.17×
Florida87,1930.93×
Illinois49,4981.08×
Pennsylvania46,5191×
Georgia38,5600.91×
Ohio37,7530.89×
North Carolina37,2620.9×
Washington37,2131.34×
Colorado36,2881.67×
Virginia36,0291.07×
Massachusetts33,9011.25×
New Jersey33,4360.95×
Michigan32,3050.89×
Arizona28,0350.99×
Indiana25,6751.02×
Oregon23,2831.47×
Tennessee22,0580.8×
Maryland21,7130.91×
Wisconsin21,1571.02×
Minnesota19,3290.98×
Missouri18,6490.84×
South Carolina16,2020.78×
Kentucky14,1960.82×
Connecticut13,7650.99×
Utah13,2671.07×
Alabama12,8000.66×
Louisiana12,1330.68×
Arkansas12,1231.07×
Oklahoma12,0540.79×
Nevada11,4160.85×
Iowa11,0310.97×
Kansas9,1920.84×
Idaho7,8031.13×
New Mexico7,3841.07×
Hawaii7,1221.2×
Mississippi6,8230.6×
Nebraska6,5140.94×
New Hampshire5,5701.02×
Montana4,9001.28×
Washington, District of Columbia4,8301.16×
Maine4,7780.97×
Delaware3,7460.98×
Vermont3,6731.51×
Rhode Island3,5850.82×
West Virginia3,5680.55×
South Dakota3,2241.01×
Alaska3,1851.08×
Wyoming2,1261.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cycling shorts audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Gumbal17.74×Cars & Mobility
Google Home11.63×Technology & Electronics
Home construction1.59×Home & Garden
The Historian16.48×Literature
UK garage5.11×Music & Radio
Home equity1.68×Home & Garden
JDSU2.43×Business & Career
Eurail16.57×Cars & Mobility
Highland games5.89×Sports
Keen (shoe company)4.05×Fashion & Accessoires
Home staging3.17×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
A Streetcar Named Desire (1951 film)6.49×Movies & TV
Staycation1.83×Home & Garden
Like Dandelion Dust8.05×Movies & TV
Jaws2.86×Movies & TV
Jesse Plemons1.79×Movies & TV
Nebraska Cornhuskers football1.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cycling shorts audience
TraitClusterScore
SustainabilityBALANCE1.65
Luxury OrientationPREMIUM1.64
Design AffinityPREMIUM1.53
Quality AwarenessPREMIUM1.34
Sports ActivityPOWER1.29
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Cycling shorts
CountryShare
United States25.3%
United Kingdom8.6%
India6.6%

See Cycling shorts audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Cycling shorts have in United States?

Cycling shorts has an estimated audience of 1,381,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Cycling shorts fans?

55.8% of Cycling shorts fans are female, 44.2% are male, with an average age of 35.4 years.

Which brands do Cycling shorts fans like most?

Cycling shorts fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Gumbal (17.74×) over the country average.

Where do Cycling shorts fans live in United States?

Cycling shorts fans in United States are most concentrated in California (reach 204,009), Texas (reach 116,860), and New York (reach 90,437). These three regions account for the largest share of the active audience.

What other brands do Cycling shorts fans also like?

Beyond Cycling shorts itself, the audience over-indexes on Mathcore (18.06×), Gumbal (17.74×), Google Home (11.63×), and Home construction (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.