Rascasse Audience Intelligence

Cycling shorts Audience in United States

A data profile of the people who buy, follow and care about Cycling shorts in United States — modelled from more than twelve digital signal sources. Cycling shorts has an estimated audience of 1,381,290 people in United States.

#7578among Topic in United States#812in Fashion & Accessoires

The average Cycling shorts fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shimano, Bicycle helmet, Venmo, with strongest over-indexing on Shimano (22.69× the country average).

Demographically, the Cycling shorts audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cycling shorts fan in United States is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Shimano.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cycling shorts profile in United States.

Audience size
1.4M
in United States
Gender
55.8%♀
44.2% male
Age
35.4
average years
Country rank
#18867
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cycling shorts fans

55.8% are female, 44.2% are male, average age 35.4.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Cycling shorts audience in United States
MetricValue
Female55.8%
Male44.2%
Average age35.4
Estimated audience size1,381,290
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Cycling shorts audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Cycling shorts audience comes from United States.

Worldwide audience distribution share by country for Cycling shorts
CountryShare
United States25.3%
United Kingdom8.6%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cycling shorts audience in United States is strongest.

Fig. 05

Top regions by affinity

Cycling shorts fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.42×
02Oregon~20K1.37×
03California~200K1.32×
04Washington~30K1.24×
05Massachusetts~30K1.14×
06Vermont~3K1.13×
07New York~90K1.11×
08Virginia~40K1.09×
09Hawaii~6K1.08×
10Utah~10K1.07×
11Washington, District of Columbia~4K1.06×
12Montana~4K1.05×
13Illinois~50K1.04×
14Idaho~7K1.04×
15New Hampshire~6K1.03×
16Alaska~3K1.03×
17Wisconsin~20K1.02×
18South Dakota~3K1.02×
19Arkansas~10K1.01×
20Texas~100K1.00×
21Minnesota~20K1.00×
22Connecticut~10K1.00×
23New Mexico~7K1.00×
24Arizona~30K0.99×
25Nebraska~7K0.99×
26Maine~5K0.99×
27Iowa~10K0.98×
28North Dakota~3K0.98×
29Ohio~40K0.97×
30Delaware~4K0.97×
31Kansas~10K0.96×
32Rhode Island~4K0.96×
33Florida~90K0.95×
34Pennsylvania~40K0.95×
35Indiana~20K0.95×
36Maryland~20K0.95×
37North Carolina~40K0.93×
38Oklahoma~10K0.93×
39Michigan~30K0.92×
40New Jersey~30K0.92×
41Nevada~10K0.92×
42Georgia~40K0.91×
43Missouri~20K0.90×
44West Virginia~6K0.90×
45Louisiana~20K0.89×
46Kentucky~20K0.87×
47Mississippi~10K0.87×
48Tennessee~20K0.86×
49South Carolina~20K0.85×
50Alabama~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Cycling shorts, United States
0.84×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cycling shorts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cycling shorts audience
#·InterestCategoryAffinity×
01Peter SaganSports32.08×
02ShimanoCars & Mobility22.69×
03Glacier National ParkTravel & Leisure20.00×
04UnagiFood & Beverages20.00×
05Christy TurlingtonFashion & Accessoires19.21×
06Bicycle helmetCars & Mobility18.93×
07Everlast (boxing)Sports18.67×
08Karlie KlossFashion & Accessoires14.58×
09Zinedine ZidaneSports14.20×
10Kit HaringtonMovies & TV11.43×
11VenmoTechnology & Electronics8.05×
12Emilia ClarkeMovies & TV8.03×
13Peter DinklageMovies & TV7.13×
14Bikram YogaHealth6.95×
15Emily RatajkowskiFashion & Accessoires6.60×
16Ineos GrenadiersSports6.55×
17Brenda SongFashion & Accessoires6.08×
18Yin yogaSports5.65×
19Kundalini yogaHealth4.56×
20IKEAHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cycling shorts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cycling shorts audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
Luxury OrientationPREMIUM1.40×
SustainabilityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cycling shorts audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
ExtroversionTHRILL0.88×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cycling shorts have in United States?

Cycling shorts has an estimated audience of 1,381,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cycling shorts fans?

55.8% of Cycling shorts fans are female, 44.2% are male, with an average age of 35.4 years.

03

Which brands do Cycling shorts fans like most?

Cycling shorts fans show strongest brand affinity for Shimano (22.69×), Bicycle helmet (18.93×), and Venmo (8.05×) over the country average.

04

Where do Cycling shorts fans live in United States?

Cycling shorts fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cycling shorts fans also like?

Beyond Cycling shorts itself, the audience over-indexes on Bicycle helmet (18.93×), Venmo (8.05×), Glacier National Park (20×), and Kit Harington (11.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling shorts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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