Rascasse Audience Intelligence

Unagi Audience in United States

A data profile of the people who buy, follow and care about Unagi in United States — modelled from more than twelve digital signal sources. Unagi has an estimated audience of 370,043 people in United States.

#329among Dish in United States#12637among Topic in United States#2267in Food & Beverages

The average Unagi fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include YO! Sushi, Self-balancing two-wheeled board, Tofu, with strongest over-indexing on YO! Sushi (354.81× the country average).

Demographically, the Unagi audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unagi fan in United States is more male, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for YO! Sushi.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unagi profile in United States.

Audience size
370K
in United States
Gender
43.5%♀
56.5% male
Age
36.1
average years
Country rank
#43310
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unagi fans

43.5% are female, 56.5% are male, average age 36.1.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Unagi audience in United States
MetricValue
Female43.5%
Male56.5%
Average age36.1
Estimated audience size370,043
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Unagi audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4923%
50+9%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Unagi audience comes from United States.

Worldwide audience distribution share by country for Unagi
CountryShare
Japan48.6%
United States11.8%
China6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unagi audience in United States is strongest.

Fig. 05

Top regions by affinity

Unagi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K6.53×
02California~90K2.11×
03Oregon~8K1.97×
04Washington~10K1.95×
05Nevada~6K1.65×
06Colorado~8K1.43×
07Alaska~1K1.38×
08Washington, District of Columbia~2K1.35×
09Illinois~20K1.26×
10Massachusetts~9K1.18×
11Idaho~2K1.14×
12Montana~1K1.12×
13New York~20K1.07×
14Utah~4K1.06×
15Minnesota~6K1.05×
16Nebraska~2K1.03×
17New Mexico~2K0.96×
18Arizona~7K0.91×
19Maine~1K0.88×
20New Hampshire~1K0.86×
21Rhode Island~1K0.85×
22Texas~30K0.84×
23Wisconsin~5K0.84×
24Florida~20K0.79×
25Vermont<1K0.78×
26Kentucky~3K0.74×
27Connecticut~3K0.74×
28Georgia~8K0.73×
29New Jersey~7K0.73×
30Virginia~7K0.73×
31Indiana~5K0.73×
32North Carolina~8K0.70×
33Tennessee~5K0.70×
34Maryland~4K0.68×
35South Carolina~4K0.68×
36Iowa~2K0.68×
37South Dakota<1K0.68×
38North Dakota<1K0.68×
39Missouri~4K0.67×
40Kansas~2K0.66×
41Pennsylvania~8K0.65×
42Louisiana~3K0.65×
43Delaware<1K0.64×
44Michigan~6K0.63×
45Oklahoma~3K0.61×
46West Virginia~1K0.58×
47Alabama~3K0.57×
48Arkansas~2K0.57×
49Ohio~6K0.56×
50Mississippi~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Unagi, United States
0.49×1.00×6.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unagi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unagi audience
#·InterestCategoryAffinity×
01YO! SushiFood & Beverages354.81×
02Self-balancing two-wheeled boardSports181.01×
03EelPets & Animals67.36×
04TofuFood & Beverages54.51×
05Sushi ShopFood & Beverages48.61×
06Electric skateboardCars & Mobility27.57×
07TeppanyakiFood & Beverages25.40×
08Cycling shortsFashion & Accessoires20.00×
09KyotoTravel & Leisure16.20×
10RamenFood & Beverages15.17×
11CucumberFood & Beverages14.71×
12CarrotFood & Beverages12.04×
13GarlicFood & Beverages9.88×
14OnionFood & Beverages9.20×
15Bob Evans (musician)Music & Radio8.15×
16BeetlejuiceMovies & TV7.07×
17SushiFood & Beverages6.54×
18Bad BunnyMusic & Radio4.78×
19Streaming mediaTechnology & Electronics2.90×
20Best BuyShopping2.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unagi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unagi audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.12×
PatriotismCONSERVATISM1.54×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unagi audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.01×
Healthy LifestyleBALANCE1.08×
SustainabilityBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unagi have in United States?

Unagi has an estimated audience of 370,043 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unagi fans?

43.5% of Unagi fans are female, 56.5% are male, with an average age of 36.1 years.

03

Which brands do Unagi fans like most?

Unagi fans show strongest brand affinity for YO! Sushi (354.81×), Self-balancing two-wheeled board (181.01×), and Tofu (54.51×) over the country average.

04

Where do Unagi fans live in United States?

Unagi fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Unagi fans also like?

Beyond Unagi itself, the audience over-indexes on Self-balancing two-wheeled board (181.01×), Tofu (54.51×), Beetlejuice (7.07×), and Teppanyaki (25.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Unagi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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