Rascasse Audience Intelligence

Cross-training Audience in United States

A data profile of the people who buy, follow and care about Cross-training in United States — modelled from more than twelve digital signal sources. Cross-training has an estimated audience of 1,521,764 people in United States.

#191among Sport in United States#7227among Topic in United States#1585in Sports

The average Cross-training fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aerobics, Biohacking, High-intensity interval training, with strongest over-indexing on Aerobics (17.12× the country average).

Demographically, the Cross-training audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cross-training fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Aerobics.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cross-training profile in United States.

Audience size
1.5M
in United States
Gender
37.2%♀
62.8% male
Age
35.0
average years
Country rank
#17569
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cross-training fans

37.2% are female, 62.8% are male, average age 35.0.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Cross-training audience in United States
MetricValue
Female37.2%
Male62.8%
Average age35.0
Estimated audience size1,521,764
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Cross-training audience in United States
Age bracketShare%
16-1923%
20-2927%
30-3925%
40-4918%
50+7%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Cross-training audience comes from United States.

Worldwide audience distribution share by country for Cross-training
CountryShare
United States36.0%
France7.7%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cross-training audience in United States is strongest.

Fig. 05

Top regions by affinity

Cross-training fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.93×
02North Dakota~5K1.63×
03Nebraska~9K1.13×
04California~200K1.12×
05Virginia~40K1.10×
06Wisconsin~20K1.07×
07Washington, District of Columbia~5K1.07×
08Washington~30K1.05×
09Alaska~3K1.05×
10North Carolina~50K1.04×
11Hawaii~7K1.04×
12Georgia~50K1.02×
13Massachusetts~30K1.02×
14Indiana~30K1.02×
15Alabama~20K1.01×
16Minnesota~20K1.00×
17Illinois~50K0.99×
18Maryland~30K0.99×
19Utah~10K0.98×
20New Jersey~40K0.97×
21Arkansas~10K0.97×
22Montana~4K0.97×
23Texas~100K0.96×
24Oregon~20K0.96×
25New Mexico~7K0.95×
26New Hampshire~6K0.95×
27Delaware~4K0.95×
28South Dakota~3K0.95×
29Vermont~3K0.95×
30Connecticut~10K0.94×
31Iowa~10K0.94×
32Rhode Island~5K0.94×
33Tennessee~30K0.93×
34Maine~5K0.93×
35New York~80K0.92×
36South Carolina~20K0.92×
37Oklahoma~20K0.92×
38Kansas~10K0.92×
39Idaho~7K0.92×
40Nevada~10K0.91×
41Mississippi~10K0.91×
42West Virginia~6K0.91×
43Florida~90K0.90×
44Pennsylvania~50K0.90×
45Arizona~30K0.90×
46Louisiana~20K0.90×
47Missouri~20K0.88×
48Michigan~30K0.87×
49Kentucky~20K0.87×
50Ohio~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Cross-training, United States
0.85×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cross-training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cross-training audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics30.00×
02Ninja WarriorSports21.41×
03King Arthur: Legend of the SwordMovies & TV20.00×
04Glacier National ParkTravel & Leisure19.63×
05Sun ChipsFood & Beverages18.89×
06cardio fitnessSports17.36×
07AerobicsSports17.12×
08Protein ShakeFood & Beverages9.75×
09High-intensity interval trainingSports9.74×
10VenmoTechnology & Electronics8.94×
11Optimum NutritionHealth8.09×
12GymsharkSports4.37×
13BoxingSports3.25×
14Natural foodsFood & Beverages3.21×
15New York PostNews3.18×
16LA FitnessSports2.89×
17CrossFitSports2.83×
18Extreme sportSports2.79×
19GymnasticsSports2.75×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cross-training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cross-training audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.79×
Risk AppetiteTHRILL1.68×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cross-training audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
TraditionCONSERVATISM0.79×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cross-training have in United States?

Cross-training has an estimated audience of 1,521,764 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cross-training fans?

37.2% of Cross-training fans are female, 62.8% are male, with an average age of 35.0 years.

03

Which brands do Cross-training fans like most?

Cross-training fans show strongest brand affinity for Aerobics (17.12×), Biohacking (30×), and High-intensity interval training (9.74×) over the country average.

04

Where do Cross-training fans live in United States?

Cross-training fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cross-training fans also like?

Beyond Cross-training itself, the audience over-indexes on Biohacking (30×), High-intensity interval training (9.74×), Venmo (8.94×), and Glacier National Park (19.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cross-training audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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