Cross-training Audience in United States

Cross-training has an estimated audience of 1,521,764 people in United States. 37.2% are female, 62.8% are male, average age 35.0. Top brand affinities: Finnair, AccuWeather, Aerobics, StubHub, Biohacking.

Top brand affinities include Finnair, AccuWeather, Aerobics, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cross-training audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cross-training fans

Demographic split for Cross-training audience in United States
MetricValue
Female37.2%
Male62.8%
Average age35.0
Estimated audience size1,521,764

Audience persona

The typical Cross-training fan in United States is more male, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Finnair.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cross-training audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
Aerobics18.52×Sports
StubHub15.69×Travel & Leisure
Biohacking28.15×Technology & Electronics
Clint Eastwood12.71×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.47×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.53×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV
Matt Damon12.67×Movies & TV
GoDaddy14.24×Technology & Electronics
La La Land (film)13.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cross-training audience
TraitClusterScore
Sports ActivityPOWER1.97
Luxury OrientationPREMIUM1.77
Design AffinityPREMIUM1.74
PatriotismCONSERVATISM1.69
SustainabilityBALANCE1.57
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Cross-training
CountryShare
United States36.0%
France7.7%
Italy5.1%

See Cross-training audiences in other countries

More Sport audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Cross-training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.