Cross-training Audience in United States
Cross-training has an estimated audience of 1,521,764 people in United States. 37.2% are female, 62.8% are male, average age 35.0. Top brand affinities: Keene, New Hampshire, Julius Caesar (play), Bank account, Mathcore, Google Home.
Top brand affinities include Keene, New Hampshire, Julius Caesar (play), Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Cross-training audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cross-training fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.0 |
| Estimated audience size | 1,521,764 |
Audience persona
The typical Cross-training fan in United States is more male, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Julius Caesar (play) | 18.52× | |
| Bank account | 5.58× | Business & Career |
| Mathcore | 17.5× | Music & Radio |
| Google Home | 11.66× | Technology & Electronics |
| Urban Outfitters | 2.88× | Shopping |
| Product design | 2.71× | Business & Career |
| Natural rubber | 2.31× | Cars & Mobility |
| The Historian | 16.48× | Literature |
| JDSU | 2.63× | Business & Career |
| Jesse Plemons | 2.7× | Movies & TV |
| Eurail | 16.57× | Cars & Mobility |
| Kingdom of Judah | 5.49× | Politics & Society |
| Certified diabetes educator | 9.02× | Business & Career |
| Staycation | 2.15× | Home & Garden |
| Historic site | 2.64× | Arts & Culture |
| Los Cadetes de Linares | 13.55× | Music & Radio |
| Jaws | 3.38× | Movies & TV |
| edureka | 22.15× | Business & Career |
| Nebraska Cornhuskers football | 2.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.97 |
| Luxury Orientation | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.74 |
| Patriotism | CONSERVATISM | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Risk Appetite | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| France | 7.7% |
| Italy | 5.1% |
See Cross-training audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cross-training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.