Cross-training Audience in United States
Cross-training has an estimated audience of 1,521,764 people in United States. 37.2% are female, 62.8% are male, average age 35.0. Top brand affinities: Finnair, AccuWeather, Aerobics, StubHub, Biohacking.
Top brand affinities include Finnair, AccuWeather, Aerobics, with strongest over-indexing on Finnair (675× the country average). Demographically, the Cross-training audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Cross-training fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 35.0 |
| Estimated audience size | 1,521,764 |
Audience persona
The typical Cross-training fan in United States is more male, around 35.0 years old, with strong Sports Activity tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| Aerobics | 18.52× | Sports |
| StubHub | 15.69× | Travel & Leisure |
| Biohacking | 28.15× | Technology & Electronics |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.53× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.67× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| La La Land (film) | 13.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.97 |
| Luxury Orientation | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.74 |
| Patriotism | CONSERVATISM | 1.69 |
| Sustainability | BALANCE | 1.57 |
| Risk Appetite | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| France | 7.7% |
| Italy | 5.1% |
See Cross-training audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cross-training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.