A data profile of the people who buy, follow and care about Portfolio (finance) in India — modelled from more than twelve digital signal sources. Portfolio (finance) has an estimated audience of 4,294,392 people in India.
Portfolio (finance) has an estimated audience of 4,294,392 people in India. 28.0% are female, 72.0% are male, average age 27.5. Top brand affinities: Indian Premier League, India national cricket team, Forex Online Trading, Day trader, Virat Kohli.
Top brand affinities include Indian Premier League, India national cricket team, Forex Online Trading, with strongest over-indexing on Indian Premier League (1.84× the country average).
Demographically, the Portfolio (finance) audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Portfolio (finance) fan in India is more male, around 27.5 years old, with strong Risk Appetite tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Portfolio (finance) profile in India.
28.0% are female, 72.0% are male, average age 27.5.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 27.5 |
| Estimated audience size | 4,294,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 28% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Portfolio (finance) audience comes from India.
| Country | Share |
|---|---|
| United States | 17.8% |
| India | 15.7% |
| Germany | 7.9% |
The strongest cross-interests of the Portfolio (finance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 7.86× | ||
| 02 | Day trader | Business & Career | 7.86× | ||
| 03 | Futures exchange | Business & Career | 6.85× | ||
| 04 | Commodity market | Business & Career | 6.71× | ||
| 05 | Embroidery | Home & Garden | 2.31× | ||
| 06 | BSE SENSEX | Business & Career | 2.16× | ||
| 07 | England cricket team | Sports | 2.15× | ||
| 08 | Salman Khan | Movies & TV | 2.07× | ||
| 09 | Pakistan national cricket team | Sports | 1.99× | ||
| 10 | Mutual fund | Business & Career | 1.97× | ||
| 11 | Chennai | Travel & Leisure | 1.88× | ||
| 12 | Indian Premier League | Sports | 1.84× | ||
| 13 | Pakistan | Travel & Leisure | 1.78× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Kolkata Knight Riders | Sports | 1.68× | ||
| 16 | Rohit Sharma | Sports | 1.67× | ||
| 17 | Investment banking | Business & Career | 1.65× | ||
| 18 | India national cricket team | Sports | 1.57× | ||
| 19 | Virat Kohli | Sports | 1.55× | ||
| 20 | Chennai Super Kings | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.18× | |
| Early Adopter Mentality | POWER | 1.66× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.65× | |
| Mindfulness | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Portfolio (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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