Rascasse Audience Intelligence

The Omen Audience in United States

A data profile of the people who buy, follow and care about The Omen in United States — modelled from more than twelve digital signal sources. The Omen has an estimated audience of 439,099 people in United States.

#3481among Movie / TV Show / Series in United States#7307in Movies & TV

The average The Omen fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Werner Herzog, with strongest over-indexing on The Strangers (2008 film) (225.35× the country average).

Demographically, the The Omen audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Omen fan in United States is balanced, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Omen profile in United States.

Audience size
439K
in United States
Gender
47.8%♀
52.2% male
Age
37.7
average years
Country rank
#39478
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Omen viewers

47.8% are female, 52.2% are male, average age 37.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for The Omen audience in United States
MetricValue
Female47.8%
Male52.2%
Average age37.7
Estimated audience size439,099
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the The Omen audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3924%
40-4919%
50+14%
Fig. 04

Worldwide distribution

21.5%

of the worldwide The Omen audience comes from United States.

Worldwide audience distribution share by country for The Omen
CountryShare
United States21.5%
United Kingdom6.1%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Omen audience in United States is strongest.

Fig. 05

Top regions by affinity

The Omen fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.39×
02New Mexico~3K1.31×
03California~60K1.29×
04Texas~50K1.23×
05Nevada~5K1.21×
06Illinois~20K1.16×
07Oregon~6K1.14×
08Kentucky~6K1.13×
09Oklahoma~5K1.09×
10Colorado~7K1.07×
11New York~30K1.06×
12Alaska<1K1.05×
13Washington~9K1.04×
14Connecticut~4K1.03×
15Pennsylvania~10K1.02×
16Ohio~10K1.01×
17Utah~4K1.01×
18Kansas~3K1.01×
19West Virginia~2K1.01×
20Rhode Island~1K1.01×
21Tennessee~9K1.00×
22Indiana~8K1.00×
23Alabama~6K1.00×
24Louisiana~6K1.00×
25Arkansas~4K1.00×
26Missouri~7K0.99×
27Maine~2K0.99×
28Michigan~10K0.97×
29Massachusetts~8K0.97×
30Wisconsin~6K0.97×
31New Jersey~10K0.96×
32Virginia~10K0.96×
33Maryland~7K0.96×
34Nebraska~2K0.96×
35North Dakota<1K0.95×
36Minnesota~6K0.94×
37New Hampshire~2K0.94×
38North Carolina~10K0.93×
39Iowa~3K0.93×
40Georgia~10K0.92×
41Idaho~2K0.92×
42Florida~30K0.91×
43Washington, District of Columbia~1K0.91×
44South Carolina~6K0.89×
45Delaware~1K0.89×
46South Dakota<1K0.89×
47Vermont<1K0.88×
48Montana~1K0.87×
49Mississippi~3K0.86×
50Hawaii~1K0.79×
Fig. 06

Affinity by region

Affinity by region — The Omen, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Omen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Omen audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV231.53×
02The Strangers (2008 film)Movies & TV225.35×
03SuspiriaMovies & TV219.95×
04Bates Motel (TV series)Movies & TV190.88×
05Werner HerzogMovies & TV182.56×
06Rami MalekMovies & TV61.80×
07CreepypastaLiterature59.42×
08EDreamsTravel & Leisure52.87×
09The X-FilesMovies & TV45.98×
1010 Cloverfield LaneMovies & TV42.96×
11A Quiet PlaceMovies & TV41.32×
12Freddy vs. JasonMovies & TV39.97×
13SharknadoMovies & TV35.17×
14From Dusk till DawnMovies & TV32.57×
15Bohemian RhapsodyMovies & TV21.35×
16David LynchMovies & TV20.92×
17Obsessed (2009 film)Movies & TV20.00×
1824 (TV series)Movies & TV20.00×
19Ming-Na WenMovies & TV17.42×
20BeetlejuiceMovies & TV7.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Omen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Omen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.13×
Convenience OrientationPREMIUM1.78×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Omen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
CreativityOPEN0.61×
Luxury OrientationPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Omen have in United States?

The Omen has an estimated audience of 439,099 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Omen viewers?

47.8% of The Omen fans are female, 52.2% are male, with an average age of 37.7 years.

03

Which brands do The Omen fans like most?

The Omen fans show strongest brand affinity for The Strangers (2008 film) (225.35×), Bates Motel (TV series) (190.88×), and Werner Herzog (182.56×) over the country average.

04

Where do The Omen fans live in United States?

The Omen fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Omen fans also like?

Beyond The Omen itself, the audience over-indexes on Bates Motel (TV series) (190.88×), Werner Herzog (182.56×), Suspiria (219.95×), and Panic Room (231.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Omen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Omen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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