Rascasse Audience Intelligence

Changeling (film) Audience in United States

A data profile of the people who buy, follow and care about Changeling (film) in United States — modelled from more than twelve digital signal sources. Changeling (film) has an estimated audience of 487,397 people in United States.

#3274among Movie / TV Show / Series in United States#6917in Movies & TV

The average Changeling (film) fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Werner Herzog, with strongest over-indexing on The Strangers (2008 film) (298.08× the country average).

Demographically, the Changeling (film) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Changeling (film) fan in United States is more male, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Changeling (film) profile in United States.

Audience size
487K
in United States
Gender
35.5%♀
64.5% male
Age
41.5
average years
Country rank
#37233
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Changeling (film) viewers

35.5% are female, 64.5% are male, average age 41.5.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Changeling (film) audience in United States
MetricValue
Female35.5%
Male64.5%
Average age41.5
Estimated audience size487,397
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Changeling (film) audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4927%
50+20%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Changeling (film) audience comes from United States.

Worldwide audience distribution share by country for Changeling (film)
CountryShare
United States34.9%
Italy19.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Changeling (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Changeling (film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.29×
02Alaska~1K1.28×
03California~60K1.23×
04Washington~10K1.23×
05Oklahoma~6K1.20×
06Utah~5K1.20×
07Idaho~3K1.10×
08Arizona~10K1.09×
09Colorado~8K1.09×
10Maine~2K1.08×
11Missouri~8K1.06×
12Kentucky~6K1.06×
13Arkansas~4K1.06×
14Alabama~7K1.05×
15Nevada~5K1.04×
16Kansas~4K1.04×
17Indiana~9K1.03×
18Vermont<1K1.03×
19New Hampshire~2K1.02×
20New Mexico~2K1.00×
21West Virginia~2K1.00×
22Hawaii~2K1.00×
23Tennessee~9K0.99×
24Rhode Island~1K0.99×
25Montana~1K0.99×
26Texas~40K0.98×
27Minnesota~7K0.98×
28Louisiana~6K0.98×
29Ohio~10K0.97×
30North Dakota<1K0.97×
31New York~30K0.96×
32North Carolina~10K0.96×
33Pennsylvania~20K0.95×
34Illinois~10K0.95×
35Georgia~10K0.95×
36Michigan~10K0.95×
37Maryland~8K0.95×
38Iowa~4K0.95×
39Nebraska~2K0.95×
40Wisconsin~7K0.94×
41Virginia~10K0.93×
42Massachusetts~9K0.93×
43Mississippi~4K0.90×
44South Carolina~6K0.89×
45South Dakota<1K0.88×
46Washington, District of Columbia~1K0.87×
47Florida~30K0.86×
48Delaware~1K0.84×
49New Jersey~10K0.82×
50Connecticut~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Changeling (film), United States
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Changeling (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Changeling (film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV335.88×
02The Strangers (2008 film)Movies & TV298.08×
03Bates Motel (TV series)Movies & TV274.58×
04SuspiriaMovies & TV265.62×
05Werner HerzogMovies & TV218.86×
06CreepypastaLiterature83.38×
07The Sixth SenseMovies & TV74.34×
08David LynchMovies & TV69.54×
09The X-FilesMovies & TV63.07×
1010 Cloverfield LaneMovies & TV57.52×
11A Quiet PlaceMovies & TV55.82×
12Descendants (2015 film)Movies & TV47.30×
13Sam RaimiMovies & TV43.27×
14The Cabin in the WoodsMovies & TV41.81×
15Secret societyPolitics & Society36.85×
16Moonrise KingdomMovies & TV35.50×
17Obsessed (2009 film)Movies & TV20.00×
1824 (TV series)Movies & TV20.00×
19Gossip GirlMovies & TV16.95×
20Twin PeaksMovies & TV10.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Changeling (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Changeling (film) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
SpiritualityBALANCE1.52×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Changeling (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Quality AwarenessPREMIUM0.64×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Changeling (film) have in United States?

Changeling (film) has an estimated audience of 487,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Changeling (film) viewers?

35.5% of Changeling (film) fans are female, 64.5% are male, with an average age of 41.5 years.

03

Which brands do Changeling (film) fans like most?

Changeling (film) fans show strongest brand affinity for The Strangers (2008 film) (298.08×), Bates Motel (TV series) (274.58×), and Werner Herzog (218.86×) over the country average.

04

Where do Changeling (film) fans live in United States?

Changeling (film) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Changeling (film) fans also like?

Beyond Changeling (film) itself, the audience over-indexes on Bates Motel (TV series) (274.58×), Werner Herzog (218.86×), Panic Room (335.88×), and Suspiria (265.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Changeling (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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