Unfriended Audience in United States

Unfriended has an estimated audience of 479,558 people in United States. 49.3% are female, 50.7% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: The Strangers (2008 film), Bates Motel (TV series), Panic Room, Suspiria, 10 Cloverfield Lane.

The average Unfriended fan in United States is 31.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Panic Room, with strongest over-indexing on The Strangers (2008 film) (333.33× the country average). Demographically, the Unfriended audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Unfriended fans

Demographic split for Unfriended audience in United States
MetricValue
Female49.3%
Male50.7%
Average age31.2
Estimated audience size479,558

Audience persona

The typical Unfriended fan in United States is balanced, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for Unfriended in United States
RegionReachAffinity
California69,3901.32×
Texas56,3881.37×
Florida31,4480.97×
New York28,4181.06×
Illinois18,8441.18×
Pennsylvania16,7751.04×
Georgia16,3491.11×
North Carolina15,3071.06×
Ohio14,1150.96×
Michigan12,9261.03×
New Jersey12,5121.03×
Virginia11,9871.03×
Arizona10,5401.08×
Washington10,4581.09×
Tennessee9,6671×
Indiana9,5951.1×
Massachusetts8,9770.95×
Maryland8,9731.09×
Missouri8,0251.04×
Louisiana7,1381.15×
Colorado7,0310.93×
South Carolina7,0250.97×
Wisconsin6,7440.93×
Kentucky6,5411.09×
Alabama6,3790.95×
Minnesota6,1980.9×
Nevada5,8591.26×
Oregon5,7371.04×
Oklahoma5,7361.08×
Connecticut4,7010.98×
Arkansas4,5351.15×
Mississippi4,3631.1×
Iowa4,3061.09×
Utah3,9680.92×
Kansas3,9591.05×
New Mexico2,9101.21×
Nebraska2,4701.03×
West Virginia2,3171.04×
Idaho2,0290.84×
Hawaii1,7160.83×
Rhode Island1,5381.01×
New Hampshire1,4540.77×
Maine1,2600.73×
Delaware1,1890.9×
Washington, District of Columbia1,1370.79×
Montana1,1070.83×
South Dakota1,0620.96×
Alaska8270.81×
North Dakota8230.84×
Vermont5360.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unfriended audience
BrandAffinityCategory
The Strangers (2008 film)333.33×Movies & TV
Bates Motel (TV series)237.86×Movies & TV
Panic Room321.09×Movies & TV
Suspiria232.4×Movies & TV
10 Cloverfield Lane172.34×Movies & TV
Obsessed (2009 film)64.76×Movies & TV
Creepypasta82.73×Literature
David Lynch47.61×Movies & TV
A Quiet Place51.38×Movies & TV
Werner Herzog62.38×Movies & TV
The X-Files52.13×Movies & TV
Crimson Peak55.18×Movies & TV
Sam Raimi42.2×Movies & TV
The Blair Witch Project37.77×Movies & TV
The Sixth Sense26.47×Movies & TV
The Purge24.62×Movies & TV
24 (TV series)20×Movies & TV
Halloween Horror Nights14.88×Movies & TV
Black Mirror (TV series)13.04×Movies & TV
The Conjuring 225.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unfriended audience
TraitClusterScore
ExtroversionTHRILL1.65
LGBTQ+ IdentityOPEN1.58
PatriotismCONSERVATISM1.43
Convenience OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.36
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Unfriended
CountryShare
United States34.3%
United Kingdom5.3%
Italy5.2%

See Unfriended audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Unfriended have in United States?

Unfriended has an estimated audience of 479,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Unfriended fans?

49.3% of Unfriended fans are female, 50.7% are male, with an average age of 31.2 years.

Which brands do Unfriended fans like most?

Unfriended fans show strongest brand affinity for The Strangers (2008 film) (333.33×), Bates Motel (TV series) (237.86×), and Panic Room (321.09×) over the country average.

Where do Unfriended fans live in United States?

Unfriended fans in United States are most concentrated in California (reach 69,390), Texas (reach 56,388), and Florida (reach 31,448). These three regions account for the largest share of the active audience.

What other brands do Unfriended fans also like?

Beyond Unfriended itself, the audience over-indexes on Bates Motel (TV series) (237.86×), Panic Room (321.09×), Suspiria (232.4×), and 10 Cloverfield Lane (172.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unfriended. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.