Rascasse Audience Intelligence

Unfriended Audience in United States

A data profile of the people who buy, follow and care about Unfriended in United States — modelled from more than twelve digital signal sources. Unfriended has an estimated audience of 469,399 people in United States.

#3344among Movie / TV Show / Series in United States#7056in Movies & TV

The average Unfriended fan in United States is 31.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Obsessed (2009 film), with strongest over-indexing on The Strangers (2008 film) (351.39× the country average).

Demographically, the Unfriended audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unfriended fan in United States is balanced, around 31.2 years old, with strong Patriotism tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unfriended profile in United States.

Audience size
469K
in United States
Gender
49.3%♀
50.7% male
Age
31.2
average years
Country rank
#38020
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unfriended viewers

49.3% are female, 50.7% are male, average age 31.2.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Unfriended audience in United States
MetricValue
Female49.3%
Male50.7%
Average age31.2
Estimated audience size469,399
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Unfriended audience in United States
Age bracketShare%
16-1938%
20-2925%
30-3921%
40-499%
50+7%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Unfriended audience comes from United States.

Worldwide audience distribution share by country for Unfriended
CountryShare
United States32.9%
Italy5.1%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unfriended audience in United States is strongest.

Fig. 05

Top regions by affinity

Unfriended fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K1.35×
02California~60K1.23×
03Nevada~6K1.22×
04New Mexico~3K1.22×
05Oklahoma~6K1.19×
06Arkansas~5K1.14×
07Louisiana~7K1.13×
08Mississippi~4K1.12×
09Arizona~10K1.11×
10Illinois~20K1.10×
11Kentucky~7K1.09×
12Georgia~20K1.07×
13Indiana~9K1.07×
14Kansas~4K1.07×
15Maryland~9K1.06×
16West Virginia~2K1.06×
17Iowa~4K1.05×
18Nebraska~3K1.04×
19North Carolina~10K1.03×
20South Dakota~1K1.03×
21Missouri~8K1.02×
22Pennsylvania~20K1.01×
23Virginia~10K1.01×
24Washington~10K1.01×
25Alabama~7K1.01×
26Michigan~10K1.00×
27New Jersey~10K1.00×
28Oregon~6K1.00×
29Rhode Island~2K1.00×
30New York~30K0.99×
31Tennessee~9K0.98×
32Connecticut~5K0.98×
33Delaware~1K0.97×
34Ohio~10K0.96×
35South Carolina~7K0.96×
36Alaska<1K0.95×
37North Dakota<1K0.95×
38Florida~30K0.94×
39Wisconsin~7K0.93×
40Utah~4K0.92×
41Massachusetts~9K0.91×
42Colorado~7K0.91×
43Minnesota~6K0.90×
44Idaho~2K0.89×
45Hawaii~2K0.89×
46Montana~1K0.89×
47New Hampshire~2K0.85×
48Maine~1K0.83×
49Vermont<1K0.83×
50Washington, District of Columbia~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Unfriended, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unfriended audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unfriended audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV373.14×
02The Strangers (2008 film)Movies & TV351.39×
03Bates Motel (TV series)Movies & TV305.93×
04SuspiriaMovies & TV297.49×
0510 Cloverfield LaneMovies & TV171.48×
06CreepypastaLiterature93.82×
07Werner HerzogMovies & TV86.73×
08Crimson PeakMovies & TV80.20×
09The X-FilesMovies & TV70.12×
10A Quiet PlaceMovies & TV62.65×
11Obsessed (2009 film)Movies & TV59.44×
12The Sixth SenseMovies & TV46.77×
13David LynchMovies & TV44.18×
14The Conjuring 2Movies & TV31.96×
15Sam RaimiMovies & TV31.02×
16Black Mirror (TV series)Movies & TV20.29×
1724 (TV series)Movies & TV20.00×
18Halloween Horror NightsMovies & TV14.49×
19Twin PeaksMovies & TV8.64×
20Pizza HutFood & Beverages4.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unfriended audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unfriended audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Convenience OrientationPREMIUM2.02×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unfriended audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unfriended have in United States?

Unfriended has an estimated audience of 469,399 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unfriended viewers?

49.3% of Unfriended fans are female, 50.7% are male, with an average age of 31.2 years.

03

Which brands do Unfriended fans like most?

Unfriended fans show strongest brand affinity for The Strangers (2008 film) (351.39×), Bates Motel (TV series) (305.93×), and Obsessed (2009 film) (59.44×) over the country average.

04

Where do Unfriended fans live in United States?

Unfriended fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Unfriended fans also like?

Beyond Unfriended itself, the audience over-indexes on Bates Motel (TV series) (305.93×), Obsessed (2009 film) (59.44×), Panic Room (373.14×), and Suspiria (297.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Unfriended audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unfriended. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →