Rascasse Audience Intelligence

Sanaa Lathan Audience in United States

A data profile of the people who buy, follow and care about Sanaa Lathan in United States — modelled from more than twelve digital signal sources. Sanaa Lathan has an estimated audience of 1,821,014 people in United States.

#973among Actor Actress or TV Star in United States#2892among Person in United States#2424in Movies & TV

The average Sanaa Lathan fan in United States is 40.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Thandie Newton, Erin Andrews, The X-Files, with strongest over-indexing on Thandie Newton (112.36× the country average).

Demographically, the Sanaa Lathan audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sanaa Lathan fan in United States is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Thandie Newton.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanaa Lathan profile in United States.

Audience size
1.8M
in United States
Gender
57.5%♀
42.5% male
Age
40.5
average years
Country rank
#15320
Person in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sanaa Lathan fans

57.5% are female, 42.5% are male, average age 40.5.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Sanaa Lathan audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.5
Estimated audience size1,821,014
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Sanaa Lathan audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4921%
50+22%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Sanaa Lathan audience comes from United States.

Worldwide audience distribution share by country for Sanaa Lathan
CountryShare
United States67.6%
United Kingdom3.9%
Brazil3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanaa Lathan audience in United States is strongest.

Fig. 05

Top regions by affinity

Sanaa Lathan fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K2.27×
02Mississippi~30K2.14×
03Maryland~60K2.06×
04Louisiana~40K1.94×
05Alabama~40K1.68×
06North Carolina~80K1.56×
07South Carolina~40K1.56×
08Washington, District of Columbia~8K1.54×
09Delaware~7K1.54×
10Virginia~50K1.33×
11Tennessee~40K1.25×
12New York~100K1.22×
13Michigan~50K1.22×
14Texas~200K1.21×
15Illinois~70K1.18×
16New Jersey~50K1.18×
17Arkansas~20K1.16×
18Florida~100K1.13×
19Ohio~60K1.11×
20Pennsylvania~60K1.06×
21Missouri~30K1.04×
22Nevada~20K1.04×
23Connecticut~20K1.01×
24Indiana~30K0.96×
25Oklahoma~20K0.92×
26New Mexico~8K0.91×
27California~200K0.89×
28Arizona~30K0.88×
29Kentucky~20K0.88×
30Kansas~10K0.82×
31Rhode Island~4K0.82×
32Massachusetts~20K0.75×
33Wisconsin~20K0.75×
34Hawaii~5K0.75×
35Nebraska~6K0.72×
36Alaska~2K0.69×
37North Dakota~2K0.68×
38Minnesota~20K0.67×
39West Virginia~5K0.67×
40Washington~20K0.65×
41Iowa~9K0.64×
42Colorado~20K0.63×
43South Dakota~2K0.62×
44Oregon~10K0.59×
45Montana~3K0.58×
46Vermont~2K0.58×
47New Hampshire~4K0.53×
48Maine~3K0.53×
49Idaho~4K0.51×
50Utah~7K0.44×
Fig. 06

Affinity by region

Affinity by region — Sanaa Lathan, United States
0.44×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanaa Lathan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanaa Lathan audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV112.36×
02ITV (TV channel)Movies & TV62.13×
03Erin AndrewsSports55.90×
04The X-FilesMovies & TV39.43×
05Master PMusic & Radio36.07×
06Avast!Technology & Electronics24.31×
07Josh DuhamelFashion & Accessoires23.97×
08Fat JoeMusic & Radio23.56×
09Ariel WinterMovies & TV22.70×
10Lil DuvalMovies & TV21.68×
11Nia LongMovies & TV20.35×
12Lil JonMusic & Radio20.10×
13Regina KingMovies & TV17.62×
14Viggo MortensenMovies & TV16.21×
15Meagan GoodMovies & TV14.00×
16Janet JacksonMusic & Radio13.03×
17Sharon OsbourneMovies & TV12.55×
18Teyana TaylorMovies & TV10.42×
19Jimmy KimmelMovies & TV5.41×
20Internet celebrityInternet & Social Media5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanaa Lathan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanaa Lathan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Community OrientationOPEN1.43×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanaa Lathan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
DIY MentalityTHRILL0.69×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sanaa Lathan have in United States?

Sanaa Lathan has an estimated audience of 1,821,014 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sanaa Lathan fans?

57.5% of Sanaa Lathan fans are female, 42.5% are male, with an average age of 40.5 years.

03

Which brands do Sanaa Lathan fans like most?

Sanaa Lathan fans show strongest brand affinity for Thandie Newton (112.36×), Erin Andrews (55.9×), and The X-Files (39.43×) over the country average.

04

Where do Sanaa Lathan fans live in United States?

Sanaa Lathan fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sanaa Lathan fans also like?

Beyond Sanaa Lathan itself, the audience over-indexes on Erin Andrews (55.9×), The X-Files (39.43×), Josh Duhamel (23.97×), and Ariel Winter (22.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sanaa Lathan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanaa Lathan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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