Sanaa Lathan Audience in United States

Sanaa Lathan logo

Sanaa Lathan has an estimated audience of 1,676,887 people in United States. 57.5% are female, 42.5% are male, average age 40.5. Top regions: Texas, California, Florida. Top brand affinities: Thandie Newton, Autism Awareness, Diabetes mellitus awareness, Erin Andrews, Master P.

The average Sanaa Lathan fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Thandie Newton, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Thandie Newton (129.57× the country average). Demographically, the Sanaa Lathan audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sanaa Lathan fans

Demographic split for Sanaa Lathan audience in United States
MetricValue
Female57.5%
Male42.5%
Average age40.5
Estimated audience size1,676,887

Audience persona

The typical Sanaa Lathan fan in United States is more female, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Thandie Newton.

Top regions in United States

Top regions ranked by reach for Sanaa Lathan in United States
RegionReachAffinity
Texas182,8751.27×
California174,2450.94×
Florida132,9631.17×
Georgia121,5522.35×
New York121,1321.29×
North Carolina82,0911.63×
Illinois69,6611.25×
Maryland59,4892.06×
Pennsylvania59,4721.05×
Ohio58,8191.14×
Virginia55,8571.37×
Michigan54,4551.24×
New Jersey51,8941.22×
Tennessee42,7871.27×
Louisiana42,3261.96×
South Carolina39,8731.58×
Alabama39,6281.69×
Arizona31,1290.91×
Indiana30,6981×
Mississippi28,5902.07×
Missouri28,1931.04×
Massachusetts25,2360.76×
Washington22,2890.66×
Wisconsin18,5400.73×
Kentucky18,5120.88×
Oklahoma17,2190.92×
Connecticut17,0761.02×
Colorado16,7120.63×
Nevada16,6831.03×
Minnesota16,5650.69×
Arkansas16,3491.18×
Oregon11,0040.57×
Kansas10,7310.81×
Iowa8,0370.58×
Washington, District of Columbia8,0281.59×
New Mexico7,1090.85×
Delaware6,8821.49×
Utah5,6670.38×
Nebraska5,5190.66×
Hawaii4,9220.68×
West Virginia4,6980.6×
Rhode Island4,1200.77×
Idaho3,2900.39×
New Hampshire2,7850.42×
Maine2,5420.42×
Montana2,0230.43×
North Dakota1,9160.56×
Alaska1,8410.51×
South Dakota1,7410.45×
Wyoming1,0940.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanaa Lathan audience
BrandAffinityCategory
Thandie Newton129.57×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Erin Andrews42.02×Sports
Master P41.46×Music & Radio
Nia Long28×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Method Man28.97×Music & Radio
Regina King23.75×Movies & TV
The X-Files36.67×Movies & TV
Ariel Winter20.59×Movies & TV
Sharon Osbourne14.75×Movies & TV
Josh Duhamel15.94×Fashion & Accessoires
Income tax13.19×Business & Career
Day trading12.69×Business & Career
Blended whiskey13.05×Food & Beverages
Chief Keef22.1×Music & Radio
Janet Jackson14.23×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanaa Lathan audience
TraitClusterScore
Risk AppetiteTHRILL2.4
Luxury OrientationPREMIUM2.24
Community OrientationOPEN1.34
ExtroversionTHRILL1.24
Urban LifestyleOPEN1.2
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Sanaa Lathan
CountryShare
United States66.0%
United Kingdom4.2%
Brazil3.8%

See Sanaa Lathan audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sanaa Lathan have in United States?

Sanaa Lathan has an estimated audience of 1,676,887 people in United States, concentrated in Texas and California.

What is the gender split and age of Sanaa Lathan fans?

57.5% of Sanaa Lathan fans are female, 42.5% are male, with an average age of 40.5 years.

Which brands do Sanaa Lathan fans like most?

Sanaa Lathan fans show strongest brand affinity for Thandie Newton (129.57×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Sanaa Lathan fans live in United States?

Sanaa Lathan fans in United States are most concentrated in Texas (reach 182,875), California (reach 174,245), and Florida (reach 132,963). These three regions account for the largest share of the active audience.

What other brands do Sanaa Lathan fans also like?

Beyond Sanaa Lathan itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Erin Andrews (42.02×), and Master P (41.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanaa Lathan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.