The Movie Channel Audience in United States

The Movie Channel logo

The Movie Channel has an estimated audience of 519,563 people in United States. 69.5% are female, 30.5% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Hibachi, Grinch, JDSU, Jan Švankmajer, Vocal harmony.

The average The Movie Channel fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hibachi, Grinch, JDSU, with strongest over-indexing on Hibachi (9.95× the country average). Demographically, the The Movie Channel audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of The Movie Channel fans

Demographic split for The Movie Channel audience in United States
MetricValue
Female69.5%
Male30.5%
Average age36.0
Estimated audience size519,563

Audience persona

The typical The Movie Channel fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for The Movie Channel in United States
RegionReachAffinity
California45,7690.8×
New York39,1141.35×
Texas38,7600.87×
Florida34,5560.98×
Illinois26,3161.52×
Pennsylvania22,2291.27×
Ohio19,5631.22×
Arizona19,2501.81×
Indiana17,7541.87×
New Jersey16,3841.24×
Michigan15,9531.17×
Minnesota13,9931.88×
Massachusetts13,3031.3×
Georgia12,4360.78×
Maryland11,2321.26×
South Carolina10,6101.36×
North Carolina9,5080.61×
Colorado8,5151.04×
Virginia8,2530.65×
Wisconsin7,8311×
Tennessee7,7830.75×
Missouri7,4000.88×
Kentucky5,7940.89×
Louisiana5,7630.86×
Washington5,1590.49×
Alabama4,9990.69×
Iowa4,9061.15×
Delaware4,8533.39×
Connecticut4,5070.86×
Nevada3,3080.66×
Oklahoma3,0720.53×
Oregon2,8820.48×
Mississippi2,7990.65×
New Mexico2,5380.97×
Utah1,9100.41×
West Virginia1,7030.7×
Arkansas1,7010.4×
Idaho1,5720.6×
Kansas1,4600.36×
Alaska1,4561.31×
New Hampshire1,4030.69×
Nebraska1,3740.53×
Washington, District of Columbia1,3140.84×
Hawaii1,2870.58×
Montana1,2700.88×
Rhode Island1,2580.76×
South Dakota1,2531.04×
Vermont1,2371.36×
North Dakota1,2201.14×
Wyoming1,1811.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Movie Channel audience
BrandAffinityCategory
Hibachi9.95×Food & Beverages
Grinch4.6×Movies & TV
JDSU2.69×Business & Career
Jan Švankmajer36.67×Movies & TV
Vocal harmony3.75×Music & Radio
Wok4.96×Food & Beverages
Google Photos1.76×Technology & Electronics
Goop3.69×Internet & Social Media
Mathcore5.31×Music & Radio
Home staging3.35×Home & Garden
Google Home4.11×Technology & Electronics
Elsword9.95×Games
Corona (band)3.36×Music & Radio
Fairy godmother4.26×Literature
Khafji62.56×Travel & Leisure
La Jolla5.18×Travel & Leisure
Governor of Michigan4.05×Politics & Society
Charlamagne Tha God5.08×Movies & TV
Grace Slick4.62×Music & Radio
Kevin Murphy (screenwriter)7.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Movie Channel audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
Family OrientationCONSERVATISM1.29
Social Media UsageJOY1.24
PatriotismCONSERVATISM1.23
Urban LifestyleOPEN1.22
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for The Movie Channel
CountryShare
United States95.9%
Canada1.5%
China0.4%

See The Movie Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Movie Channel have in United States?

The Movie Channel has an estimated audience of 519,563 people in United States, concentrated in California and New York.

What is the gender split and age of The Movie Channel fans?

69.5% of The Movie Channel fans are female, 30.5% are male, with an average age of 36.0 years.

Which brands do The Movie Channel fans like most?

The Movie Channel fans show strongest brand affinity for Hibachi (9.95×), Grinch (4.6×), and JDSU (2.69×) over the country average.

Where do The Movie Channel fans live in United States?

The Movie Channel fans in United States are most concentrated in California (reach 45,769), New York (reach 39,114), and Texas (reach 38,760). These three regions account for the largest share of the active audience.

What other brands do The Movie Channel fans also like?

Beyond The Movie Channel itself, the audience over-indexes on Grinch (4.6×), JDSU (2.69×), Jan Švankmajer (36.67×), and Vocal harmony (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Movie Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.