The Movie Channel Audience in United States

The Movie Channel has an estimated audience of 519,563 people in United States. 69.5% are female, 30.5% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: ArtStation, David Cronenberg, Selma Blair, Dazed & Confused (magazine), Kamen Rider.

The average The Movie Channel fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include ArtStation, David Cronenberg, Selma Blair, with strongest over-indexing on ArtStation (162.5× the country average). Demographically, the The Movie Channel audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of The Movie Channel fans

Demographic split for The Movie Channel audience in United States
MetricValue
Female69.5%
Male30.5%
Average age36.0
Estimated audience size519,563

Audience persona

The typical The Movie Channel fan in United States is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for ArtStation.

Top regions in United States

Top regions ranked by reach for The Movie Channel in United States
RegionReachAffinity
California45,7690.8×
New York39,1141.35×
Texas38,7600.87×
Florida34,5560.98×
Illinois26,3161.52×
Pennsylvania22,2291.27×
Ohio19,5631.22×
Arizona19,2501.81×
Indiana17,7541.87×
New Jersey16,3841.24×
Michigan15,9531.17×
Minnesota13,9931.88×
Massachusetts13,3031.3×
Georgia12,4360.78×
Maryland11,2321.26×
South Carolina10,6101.36×
North Carolina9,5080.61×
Colorado8,5151.04×
Virginia8,2530.65×
Wisconsin7,8311×
Tennessee7,7830.75×
Missouri7,4000.88×
Kentucky5,7940.89×
Louisiana5,7630.86×
Washington5,1590.49×
Alabama4,9990.69×
Iowa4,9061.15×
Delaware4,8533.39×
Connecticut4,5070.86×
Nevada3,3080.66×
Oklahoma3,0720.53×
Oregon2,8820.48×
Mississippi2,7990.65×
New Mexico2,5380.97×
Utah1,9100.41×
West Virginia1,7030.7×
Arkansas1,7010.4×
Idaho1,5720.6×
Kansas1,4600.36×
Alaska1,4561.31×
New Hampshire1,4030.69×
Nebraska1,3740.53×
Washington, District of Columbia1,3140.84×
Hawaii1,2870.58×
Montana1,2700.88×
Rhode Island1,2580.76×
South Dakota1,2531.04×
Vermont1,2371.36×
North Dakota1,2201.14×
Wyoming1,1811.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Movie Channel audience
BrandAffinityCategory
ArtStation162.5×Arts & Culture
David Cronenberg120.3×Movies & TV
Selma Blair53.3×Movies & TV
Dazed & Confused (magazine)36.67×Fashion & Accessoires
Kamen Rider62.56×Movies & TV
Riverdale21.69×Movies & TV
Planet Fitness4.15×Sports
Capital One4.16×Business & Career
Beetlejuice4.78×Movies & TV
Diaper bag5.85×Kids & Family
Jessica Simpson12.57×Music & Radio
Fright Night29.26×Movies & TV
Indeed.com3.32×Business & Career
CarGurus4.57×Cars & Mobility
Obsessed (2009 film)9.95×Movies & TV
Jim Carrey5.67×Movies & TV
Superman1.84×Movies & TV
Elizabeth Taylor8.13×Movies & TV
Autism Awareness6.29×Health
Google Maps2.62×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Movie Channel audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
Family OrientationCONSERVATISM1.29
Social Media UsageJOY1.24
PatriotismCONSERVATISM1.23
Urban LifestyleOPEN1.22
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for The Movie Channel
CountryShare
United States95.9%
Canada1.5%
China0.4%

See The Movie Channel audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Movie Channel have in United States?

The Movie Channel has an estimated audience of 519,563 people in United States, concentrated in California and New York.

What is the gender split and age of The Movie Channel fans?

69.5% of The Movie Channel fans are female, 30.5% are male, with an average age of 36.0 years.

Which brands do The Movie Channel fans like most?

The Movie Channel fans show strongest brand affinity for ArtStation (162.5×), David Cronenberg (120.3×), and Selma Blair (53.3×) over the country average.

Where do The Movie Channel fans live in United States?

The Movie Channel fans in United States are most concentrated in California (reach 45,769), New York (reach 39,114), and Texas (reach 38,760). These three regions account for the largest share of the active audience.

What other brands do The Movie Channel fans also like?

Beyond The Movie Channel itself, the audience over-indexes on David Cronenberg (120.3×), Selma Blair (53.3×), Dazed & Confused (magazine) (36.67×), and Kamen Rider (62.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Movie Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.