Rascasse Audience Intelligence

The Movie Channel Audience in United States

A data profile of the people who buy, follow and care about The Movie Channel in United States — modelled from more than twelve digital signal sources. The Movie Channel has an estimated audience of 519,381 people in United States.

#400among TV Channel in United States#6671in Movies & TV

The average The Movie Channel fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include ArtStation, David Cronenberg, Selma Blair, with strongest over-indexing on ArtStation (157.75× the country average).

Demographically, the The Movie Channel audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Movie Channel fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for ArtStation.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Movie Channel profile in United States.

Audience size
519K
in United States
Gender
69.5%♀
30.5% male
Age
36.0
average years
Country rank
#35817
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Movie Channel

69.5% are female, 30.5% are male, average age 36.0.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for The Movie Channel audience in United States
MetricValue
Female69.5%
Male30.5%
Average age36.0
Estimated audience size519,381
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the The Movie Channel audience in United States
Age bracketShare%
16-1921%
20-2926%
30-3923%
40-4920%
50+10%
Fig. 04

Worldwide distribution

95.8%

of the worldwide The Movie Channel audience comes from United States.

Worldwide audience distribution share by country for The Movie Channel
CountryShare
United States95.8%
Canada1.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Movie Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

The Movie Channel fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~3K2.42×
02Arizona~20K1.49×
03Minnesota~10K1.47×
04Illinois~20K1.40×
05Indiana~10K1.39×
06New York~40K1.33×
07Pennsylvania~20K1.25×
08New Jersey~20K1.23×
09Maryland~10K1.20×
10Ohio~20K1.14×
11Michigan~20K1.12×
12Massachusetts~10K1.12×
13South Carolina~9K1.10×
14Alaska~1K1.09×
15Vermont<1K1.09×
16Iowa~5K1.07×
17Wisconsin~8K1.04×
18New Mexico~3K1.04×
19North Dakota~1K1.03×
20South Dakota~1K1.02×
21Montana~1K0.98×
22Washington, District of Columbia~2K0.97×
23Rhode Island~2K0.96×
24Colorado~8K0.95×
25West Virginia~2K0.95×
26New Hampshire~2K0.95×
27Florida~30K0.94×
28Idaho~2K0.94×
29Maine~2K0.94×
30Louisiana~6K0.93×
31Kentucky~6K0.93×
32Oklahoma~5K0.93×
33Connecticut~5K0.92×
34Mississippi~4K0.92×
35Hawaii~2K0.92×
36Missouri~8K0.91×
37Nebraska~2K0.90×
38Arkansas~4K0.88×
39California~50K0.87×
40Kansas~4K0.87×
41Alabama~6K0.86×
42Nevada~4K0.85×
43Utah~4K0.85×
44Tennessee~9K0.84×
45Georgia~10K0.83×
46Oregon~5K0.81×
47Texas~40K0.79×
48Virginia~10K0.79×
49Washington~8K0.75×
50North Carolina~10K0.72×
Fig. 06

Affinity by region

Affinity by region — The Movie Channel, United States
0.72×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Movie Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Movie Channel audience
#·InterestCategoryAffinity×
01David CronenbergMovies & TV164.29×
02ArtStationArts & Culture157.75×
03Kamen RiderMovies & TV79.01×
04Selma BlairMovies & TV73.37×
05Fright NightMovies & TV39.87×
06CrocodilePets & Animals11.67×
07Alfred HitchcockMovies & TV9.95×
08Juliette LewisMovies & TV9.20×
09MacauTravel & Leisure9.04×
10International educationBusiness & Career8.47×
11Obsessed (2009 film)Movies & TV8.23×
12Alicia SilverstoneMovies & TV7.79×
13Jim CarreyMovies & TV6.63×
14AritziaFashion & Accessoires5.64×
15Internet celebrityInternet & Social Media5.04×
16Diaper bagKids & Family4.37×
17Credit (finance)Business & Career3.32×
18Hair careBeauty & Wellness2.70×
19Facebook MessengerInternet & Social Media2.44×
20T-MobileTechnology & Electronics2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Movie Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Movie Channel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
Urban LifestyleOPEN1.64×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Movie Channel audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.65×
TraditionCONSERVATISM0.74×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Movie Channel have in United States?

The Movie Channel has an estimated audience of 519,381 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Movie Channel fans?

69.5% of The Movie Channel fans are female, 30.5% are male, with an average age of 36.0 years.

03

Which brands do The Movie Channel fans like most?

The Movie Channel fans show strongest brand affinity for ArtStation (157.75×), David Cronenberg (164.29×), and Selma Blair (73.37×) over the country average.

04

Where do The Movie Channel fans live in United States?

The Movie Channel fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Movie Channel fans also like?

Beyond The Movie Channel itself, the audience over-indexes on David Cronenberg (164.29×), Selma Blair (73.37×), Kamen Rider (79.01×), and Fright Night (39.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Movie Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Movie Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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