Samhain Audience in United States
Samhain has an estimated audience of 336,548 people in United States. 49.8% are female, 50.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Dog breed, Natural rubber, Corona (band), 3D printing.
The average Samhain fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Dog breed, Natural rubber, with strongest over-indexing on Bank account (5.43× the country average). Demographically, the Samhain audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Video game
Demographics of Samhain fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.9 |
| Estimated audience size | 336,548 |
Audience persona
The typical Samhain fan in United States is balanced, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 32,517 | 0.88× |
| Texas | 22,117 | 0.76× |
| Florida | 16,384 | 0.72× |
| New York | 16,310 | 0.87× |
| Pennsylvania | 11,848 | 1.05× |
| Ohio | 11,441 | 1.1× |
| Illinois | 10,489 | 0.94× |
| North Carolina | 9,927 | 0.98× |
| Washington | 9,783 | 1.45× |
| Michigan | 9,296 | 1.06× |
| Georgia | 8,341 | 0.8× |
| Virginia | 7,864 | 0.96× |
| Tennessee | 7,276 | 1.08× |
| Massachusetts | 6,909 | 1.04× |
| Oregon | 6,905 | 1.79× |
| Colorado | 6,763 | 1.27× |
| Arizona | 6,636 | 0.97× |
| New Jersey | 6,474 | 0.76× |
| Indiana | 6,197 | 1.01× |
| Missouri | 5,860 | 1.08× |
| Maryland | 5,177 | 0.89× |
| Wisconsin | 5,103 | 1.01× |
| Minnesota | 4,581 | 0.95× |
| Kentucky | 4,458 | 1.06× |
| South Carolina | 4,178 | 0.83× |
| Alabama | 4,147 | 0.88× |
| Oklahoma | 3,806 | 1.02× |
| Utah | 3,430 | 1.14× |
| Connecticut | 3,239 | 0.96× |
| Louisiana | 3,209 | 0.74× |
| Nevada | 2,759 | 0.85× |
| Arkansas | 2,691 | 0.97× |
| Kansas | 2,610 | 0.98× |
| Iowa | 2,507 | 0.9× |
| Mississippi | 1,914 | 0.69× |
| Maine | 1,826 | 1.51× |
| West Virginia | 1,808 | 1.15× |
| New Mexico | 1,802 | 1.07× |
| Idaho | 1,786 | 1.06× |
| New Hampshire | 1,781 | 1.34× |
| Nebraska | 1,489 | 0.88× |
| Montana | 1,108 | 1.19× |
| Rhode Island | 1,013 | 0.95× |
| Hawaii | 951 | 0.66× |
| Vermont | 917 | 1.55× |
| Alaska | 886 | 1.23× |
| Washington, District of Columbia | 768 | 0.76× |
| Delaware | 729 | 0.78× |
| South Dakota | 591 | 0.76× |
| North Dakota | 536 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 5.43× | Business & Career |
| Dog breed | 2.1× | Pets & Animals |
| Natural rubber | 3.67× | Cars & Mobility |
| Corona (band) | 8.92× | Music & Radio |
| 3D printing | 3.56× | Technology & Electronics |
| Google Photos | 3.31× | Technology & Electronics |
| Collectable | 2.03× | Kids & Family |
| Grammarly | 5.74× | Business & Career |
| Combat sport | 1.93× | Sports |
| Home construction | 1.73× | Home & Garden |
| Monogram | 4.46× | Home & Garden |
| Personalised Gifts | 4.83× | Home & Garden |
| Jawaker | 62.08× | Internet & Social Media |
| Grinch | 3.7× | Movies & TV |
| Vocal harmony | 3.64× | Music & Radio |
| Elsword | 13.05× | Games |
| Home staging | 4.02× | Home & Garden |
| Jaws | 4.15× | Movies & TV |
| Montana Grizzlies football | 9.59× | Sports |
| Jingoism | 1.57× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.2 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Risk Appetite | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.63 |
| DIY Mentality | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| France | 6.1% |
| Italy | 5.7% |
See Samhain audiences in other countries
More Video game audiences in United States
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- Crossword (17,651,059)
Frequently asked questions
How many fans does Samhain have in United States?
Samhain has an estimated audience of 336,548 people in United States, concentrated in California and Texas.
What is the gender split and age of Samhain fans?
49.8% of Samhain fans are female, 50.2% are male, with an average age of 39.9 years.
Which brands do Samhain fans like most?
Samhain fans show strongest brand affinity for Bank account (5.43×), Dog breed (2.1×), and Natural rubber (3.67×) over the country average.
Where do Samhain fans live in United States?
Samhain fans in United States are most concentrated in California (reach 32,517), Texas (reach 22,117), and Florida (reach 16,384). These three regions account for the largest share of the active audience.
What other brands do Samhain fans also like?
Beyond Samhain itself, the audience over-indexes on Dog breed (2.1×), Natural rubber (3.67×), Corona (band) (8.92×), and 3D printing (3.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Samhain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.