Samhain Audience in United States

Samhain has an estimated audience of 336,548 people in United States. 49.8% are female, 50.2% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: ArtStation, Björk, Vikings (TV series), Horoscope, The Tudors.

The average Samhain fan in United States is 39.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ArtStation, Björk, Vikings (TV series), with strongest over-indexing on ArtStation (94.06× the country average). Demographically, the Samhain audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Samhain fans

Demographic split for Samhain audience in United States
MetricValue
Female49.8%
Male50.2%
Average age39.9
Estimated audience size336,548

Audience persona

The typical Samhain fan in United States is balanced, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for ArtStation.

Top regions in United States

Top regions ranked by reach for Samhain in United States
RegionReachAffinity
California32,5170.88×
Texas22,1170.76×
Florida16,3840.72×
New York16,3100.87×
Pennsylvania11,8481.05×
Ohio11,4411.1×
Illinois10,4890.94×
North Carolina9,9270.98×
Washington9,7831.45×
Michigan9,2961.06×
Georgia8,3410.8×
Virginia7,8640.96×
Tennessee7,2761.08×
Massachusetts6,9091.04×
Oregon6,9051.79×
Colorado6,7631.27×
Arizona6,6360.97×
New Jersey6,4740.76×
Indiana6,1971.01×
Missouri5,8601.08×
Maryland5,1770.89×
Wisconsin5,1031.01×
Minnesota4,5810.95×
Kentucky4,4581.06×
South Carolina4,1780.83×
Alabama4,1470.88×
Oklahoma3,8061.02×
Utah3,4301.14×
Connecticut3,2390.96×
Louisiana3,2090.74×
Nevada2,7590.85×
Arkansas2,6910.97×
Kansas2,6100.98×
Iowa2,5070.9×
Mississippi1,9140.69×
Maine1,8261.51×
West Virginia1,8081.15×
New Mexico1,8021.07×
Idaho1,7861.06×
New Hampshire1,7811.34×
Nebraska1,4890.88×
Montana1,1081.19×
Rhode Island1,0130.95×
Hawaii9510.66×
Vermont9171.55×
Alaska8861.23×
Washington, District of Columbia7680.76×
Delaware7290.78×
South Dakota5910.76×
North Dakota5360.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Samhain audience
BrandAffinityCategory
ArtStation94.06×Arts & Culture
Björk47.73×Music & Radio
Vikings (TV series)11.98×Movies & TV
Horoscope13.08×Health
The Tudors34.94×Movies & TV
Poldark (2015 TV series)62.08×Movies & TV
Superman2.63×Movies & TV
Planet Fitness3.87×Sports
Harry Potter3.26×Movies & TV
Gothic fashion8.04×Fashion & Accessoires
Shabby chic12.26×Home & Garden
Planet Terror43.18×Movies & TV
Glam rock17.82×Music & Radio
Wells Fargo3.17×Business & Career
Pixiv13.05×Internet & Social Media
Do it yourself (DIY)2.7×Home & Garden
Millie Bobby Brown5.25×Movies & TV
Hello Kitty7.59×Kids & Family
Diaper bag4.96×Kids & Family
Natural skin care4.56×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Samhain audience
TraitClusterScore
MindfulnessBALANCE2.2
LGBTQ+ IdentityOPEN1.99
Risk AppetiteTHRILL1.76
Design AffinityPREMIUM1.7
SustainabilityBALANCE1.63
DIY MentalityTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Samhain
CountryShare
United States28.4%
France6.1%
Italy5.7%

See Samhain audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Samhain have in United States?

Samhain has an estimated audience of 336,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Samhain fans?

49.8% of Samhain fans are female, 50.2% are male, with an average age of 39.9 years.

Which brands do Samhain fans like most?

Samhain fans show strongest brand affinity for ArtStation (94.06×), Björk (47.73×), and Vikings (TV series) (11.98×) over the country average.

Where do Samhain fans live in United States?

Samhain fans in United States are most concentrated in California (reach 32,517), Texas (reach 22,117), and Florida (reach 16,384). These three regions account for the largest share of the active audience.

What other brands do Samhain fans also like?

Beyond Samhain itself, the audience over-indexes on Björk (47.73×), Vikings (TV series) (11.98×), Horoscope (13.08×), and The Tudors (34.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Samhain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.