Rascasse Audience Intelligence

Samhain Audience in United States

Name: Samhain — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Samhain in United States — modelled from more than twelve digital signal sources. Samhain has an estimated audience of 336,548 people in United States.

#13009among Topic in United States #2523in Politics & Society

The average Samhain fan in United States is 39.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ArtStation, The Tudors, Poldark (2015 TV series), with strongest over-indexing on ArtStation (112.17× the country average).

Demographically, the Samhain audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Samhain fan in United States is balanced, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for ArtStation.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Samhain profile in United States.

Audience size

337K

in United States

Gender

49.8%♀

50.2% male

Age

39.9

average years

Country rank

#45551

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Samhain fans

49.8% are female, 50.2% are male, average age 39.9.

Fig. 02

Gender split

49.8%

Female

50.2%

Male

Demographic split for Samhain audience in United States
Metric	Value
Female	49.8%
Male	50.2%
Average age	39.9
Estimated audience size	336,548

Fig. 03

Age distribution

Age distribution of the Samhain audience in United States
Age bracket	Share	%
16-19		21%
20-29		18%
30-39		18%
40-49		19%
50+		25%

Fig. 04

Worldwide distribution

28.7%

of the worldwide Samhain audience comes from United States.

Worldwide audience distribution share by country for Samhain
Country	Share
United States	28.7%
France	6.2%
Italy	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Samhain audience in United States is strongest.

Fig. 05

Top regions by affinity

Samhain fans by region: top regions in United States
#	Region	Reach	×
01	Oregon	~6K	1.67×
02	Vermont	<1K	1.55×
03	Maine	~2K	1.49×
04	Washington	~9K	1.39×
05	New Hampshire	~2K	1.33×
06	Alaska	<1K	1.33×
07	Colorado	~6K	1.21×
08	West Virginia	~2K	1.19×
09	Montana	~1K	1.18×
10	Utah	~3K	1.12×
11	New Mexico	~2K	1.09×
12	Pennsylvania	~10K	1.08×
13	Idaho	~2K	1.07×
14	Ohio	~10K	1.06×
15	Tennessee	~7K	1.06×
16	Kentucky	~4K	1.06×
17	Oklahoma	~4K	1.05×
18	Missouri	~6K	1.04×
19	Massachusetts	~7K	1.03×
20	Michigan	~9K	1.02×
21	Arkansas	~3K	1.00×
22	Virginia	~8K	0.99×
23	Wisconsin	~5K	0.99×
24	Rhode Island	~1K	0.98×
25	Indiana	~6K	0.97×
26	Connecticut	~3K	0.97×
27	Kansas	~3K	0.97×
28	Minnesota	~5K	0.96×
29	North Carolina	~10K	0.95×
30	Arizona	~6K	0.92×
31	Iowa	~3K	0.92×
32	Nebraska	~2K	0.90×
33	Illinois	~10K	0.89×
34	Alabama	~4K	0.88×
35	North Dakota	<1K	0.88×
36	Maryland	~5K	0.87×
37	South Dakota	<1K	0.85×
38	California	~30K	0.84×
39	Delaware	<1K	0.83×
40	New York	~20K	0.82×
41	South Carolina	~4K	0.81×
42	Nevada	~3K	0.80×
43	Georgia	~8K	0.79×
44	Washington, District of Columbia	<1K	0.79×
45	New Jersey	~7K	0.77×
46	Louisiana	~3K	0.76×
47	Mississippi	~2K	0.75×
48	Texas	~20K	0.74×
49	Hawaii	~1K	0.72×
50	Florida	~20K	0.70×

Affinity by region — Samhain, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Samhain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Samhain audience
#	Interest	Category	×
01	ArtStation	Arts & Culture	112.17×
02	Marcus Ehning	Sports	95.80×
03	Poldark (2015 TV series)	Movies & TV	85.76×
04	Planescape	Games	64.08×
05	Planet Terror	Movies & TV	59.82×
06	The Tudors	Movies & TV	50.05×
07	Cotswolds	Travel & Leisure	34.73×
08	Fire Emblem	Games	32.17×
09	Z Nation	Movies & TV	27.26×
10	Dragon Quest	Games	25.57×
11	Ghost Whisperer	Movies & TV	24.53×
12	WestJet	Travel & Leisure	22.01×
13	Miniclip	Games	21.15×
14	Victoria Justice	Movies & TV	13.00×
15	Vikings (TV series)	Movies & TV	10.66×
16	Solitaire	Games	8.67×
17	Ozzy Osbourne	Music & Radio	7.30×
18	Beetlejuice	Movies & TV	4.83×
19	Britney Spears	Music & Radio	4.09×
20	Wells Fargo	Business & Career	2.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Samhain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Samhain audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.02×
Tradition	CONSERVATISM	1.39×
Community Orientation	OPEN	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Samhain audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.70×
Quality Awareness	PREMIUM	0.80×
Sports Activity	POWER	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Samhain have in United States?

Samhain has an estimated audience of 336,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Samhain fans?

49.8% of Samhain fans are female, 50.2% are male, with an average age of 39.9 years.

Which brands do Samhain fans like most?

Samhain fans show strongest brand affinity for ArtStation (112.17×), The Tudors (50.05×), and Poldark (2015 TV series) (85.76×) over the country average.

Where do Samhain fans live in United States?

Samhain fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do Samhain fans also like?

Beyond Samhain itself, the audience over-indexes on The Tudors (50.05×), Poldark (2015 TV series) (85.76×), Vikings (TV series) (10.66×), and Planet Terror (59.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Samhain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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