Rascasse Audience Intelligence

Rust (video game) Audience in United States

A data profile of the people who buy, follow and care about Rust (video game) in United States — modelled from more than twelve digital signal sources. Rust (video game) has an estimated audience of 446,964 people in United States.

#541among Video / Board Game in United States#871in Games

The average Rust (video game) fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steam, American Truck Simulator, Assassin's Creed, with strongest over-indexing on Steam (12.64× the country average).

Demographically, the Rust (video game) audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rust (video game) fan in United States is more male, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Steam.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rust (video game) profile in United States.

Audience size
447K
in United States
Gender
43.1%♀
56.9% male
Age
30.8
average years
Country rank
#39079
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rust (video game) fans

43.1% are female, 56.9% are male, average age 30.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Rust (video game) audience in United States
MetricValue
Female43.1%
Male56.9%
Average age30.8
Estimated audience size446,964
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Rust (video game) audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Rust (video game) audience comes from United States.

Worldwide audience distribution share by country for Rust (video game)
CountryShare
United States14.3%
Japan13.0%
Germany8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rust (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rust (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.46×
02Washington~10K1.37×
03New Mexico~3K1.36×
04California~60K1.27×
05West Virginia~3K1.19×
06Oregon~6K1.18×
07Arizona~10K1.15×
08Kentucky~6K1.13×
09North Dakota~1K1.12×
10Virginia~10K1.11×
11Utah~4K1.10×
12Idaho~2K1.09×
13Oklahoma~5K1.08×
14Alabama~7K1.07×
15Arkansas~4K1.07×
16Missouri~8K1.04×
17Indiana~9K1.03×
18Iowa~4K1.02×
19Kansas~4K1.02×
20Montana~1K1.01×
21Texas~40K1.00×
22Michigan~10K1.00×
23Nebraska~2K1.00×
24South Dakota~1K0.97×
25Pennsylvania~10K0.96×
26Ohio~10K0.96×
27Maryland~7K0.96×
28Maine~2K0.96×
29Florida~30K0.95×
30North Carolina~10K0.95×
31Massachusetts~8K0.95×
32Nevada~4K0.95×
33Tennessee~8K0.93×
34Colorado~7K0.93×
35Hawaii~2K0.93×
36New Hampshire~2K0.93×
37Illinois~10K0.92×
38New York~20K0.91×
39Georgia~10K0.91×
40Wisconsin~6K0.90×
41Minnesota~6K0.90×
42Vermont<1K0.89×
43Louisiana~5K0.88×
44Mississippi~3K0.87×
45South Carolina~6K0.85×
46New Jersey~10K0.84×
47Connecticut~4K0.84×
48Rhode Island~1K0.84×
49Washington, District of Columbia~1K0.80×
50Delaware<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Rust (video game), United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rust (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rust (video game) audience
#·InterestCategoryAffinity×
01American Truck SimulatorGames70.97×
02Ark: Survival EvolvedGames61.54×
03SubnauticaGames46.63×
04Path of ExileGames31.78×
05BarbourFashion & Accessoires19.52×
06Dying LightGames18.80×
07City-building gameGames16.09×
08Assassin's CreedGames12.81×
09SteamGames12.64×
10Halo (series)Games12.27×
11Micro CenterShopping9.48×
12RobloxGames9.47×
13Massively multiplayer online gamesGames7.55×
14Action role-playing gameGames6.46×
15Aaron RodgersSports5.10×
16PokémonGames5.07×
17Virtual realityTechnology & Electronics4.86×
18Action-adventure gameGames4.80×
19Mobile gameGames4.56×
20Planet FitnessSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rust (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rust (video game) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.71×
Risk AppetiteTHRILL1.54×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rust (video game) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
MindfulnessBALANCE0.70×
Community OrientationOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rust (video game) have in United States?

Rust (video game) has an estimated audience of 446,964 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rust (video game) fans?

43.1% of Rust (video game) fans are female, 56.9% are male, with an average age of 30.8 years.

03

Which brands do Rust (video game) fans like most?

Rust (video game) fans show strongest brand affinity for Steam (12.64×), American Truck Simulator (70.97×), and Assassin's Creed (12.81×) over the country average.

04

Where do Rust (video game) fans live in United States?

Rust (video game) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rust (video game) fans also like?

Beyond Rust (video game) itself, the audience over-indexes on American Truck Simulator (70.97×), Assassin's Creed (12.81×), Micro Center (9.48×), and Roblox (9.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Rust (video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rust (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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