Rust (video game) Audience in United States

Rust (video game) has an estimated audience of 453,897 people in United States. 43.1% are female, 56.9% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Subnautica, Roblox, Micro Center, Planet Fitness, Barbour.

The average Rust (video game) fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Subnautica, Roblox, Micro Center, with strongest over-indexing on Subnautica (65.69× the country average). Demographically, the Rust (video game) audience skews more male with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Rust (video game) fans

Demographic split for Rust (video game) audience in United States
MetricValue
Female43.1%
Male56.9%
Average age30.8
Estimated audience size453,897

Audience persona

The typical Rust (video game) fan in United States is more male, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Subnautica.

Top regions in United States

Top regions ranked by reach for Rust (video game) in United States
RegionReachAffinity
California66,0391.32×
Texas39,8991.02×
Florida30,3640.99×
New York24,0180.95×
Pennsylvania14,8220.97×
Illinois14,2820.94×
Ohio13,6520.98×
Georgia13,1520.94×
Washington13,0151.43×
North Carolina13,0020.95×
Virginia12,9061.17×
Michigan12,2951.04×
Arizona10,7981.17×
New Jersey10,0430.87×
Massachusetts8,8330.99×
Tennessee8,8330.97×
Indiana8,5791.03×
Maryland7,5660.97×
Missouri7,5261.03×
Colorado7,0640.99×
Alabama6,7581.07×
Oregon6,3271.22×
Kentucky6,2421.1×
Wisconsin6,1850.91×
Minnesota5,9410.91×
South Carolina5,6770.83×
Oklahoma5,6051.11×
Louisiana4,9720.85×
Utah4,4451.09×
Nevada4,2900.98×
Connecticut3,8960.86×
Arkansas3,8911.04×
Iowa3,8461.03×
Kansas3,5741×
New Mexico3,2011.41×
Mississippi3,0800.82×
Idaho2,4591.08×
West Virginia2,4261.15×
Nebraska2,1370.94×
Hawaii1,7210.88×
New Hampshire1,5820.88×
Maine1,5090.93×
Alaska1,3411.38×
Montana1,2671.01×
Rhode Island1,2000.83×
Washington, District of Columbia1,1260.83×
North Dakota9371.01×
Delaware8900.71×
South Dakota8890.85×
Vermont6500.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rust (video game) audience
BrandAffinityCategory
Subnautica65.69×Games
Roblox10.09×Games
Micro Center9.59×Shopping
Planet Fitness4.03×Sports
Barbour21.15×Fashion & Accessoires
Pokémon5.65×Games
Mobile game4.08×Games
Path of Exile37.07×Games
Action role-playing game6.93×Games
Ark: Survival Evolved44.24×Games
Rick and Morty5.82×Movies & TV
Steam5.75×Games
Massively multiplayer online games5.82×Games
BlizzCon38.76×Games
League of Legends5.73×Games
Xbox Game Pass13.61×Games
Red Dead Redemption11.81×Games
Role-playing games3.78×Games
Call of Duty4.97×Games
Minecraft5.58×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rust (video game) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.62
IndividualismJOY1.33
Social Media UsageJOY1.31
Need for SecurityCONSERVATISM1.25
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Rust (video game)
CountryShare
United States15.2%
Japan13.5%
Germany6.3%

See Rust (video game) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Rust (video game) have in United States?

Rust (video game) has an estimated audience of 453,897 people in United States, concentrated in California and Texas.

What is the gender split and age of Rust (video game) fans?

43.1% of Rust (video game) fans are female, 56.9% are male, with an average age of 30.8 years.

Which brands do Rust (video game) fans like most?

Rust (video game) fans show strongest brand affinity for Subnautica (65.69×), Roblox (10.09×), and Micro Center (9.59×) over the country average.

Where do Rust (video game) fans live in United States?

Rust (video game) fans in United States are most concentrated in California (reach 66,039), Texas (reach 39,899), and Florida (reach 30,364). These three regions account for the largest share of the active audience.

What other brands do Rust (video game) fans also like?

Beyond Rust (video game) itself, the audience over-indexes on Roblox (10.09×), Micro Center (9.59×), Planet Fitness (4.03×), and Barbour (21.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rust (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.