Unreal Engine Audience in United States

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Unreal Engine has an estimated audience of 1,236,410 people in United States. 26.4% are female, 73.6% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Wikia, Iration, Dog breed.

The average Unreal Engine fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Wikia, with strongest over-indexing on Vocal harmony (23.04× the country average). Demographically, the Unreal Engine audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Unreal Engine fans

Demographic split for Unreal Engine audience in United States
MetricValue
Female26.4%
Male73.6%
Average age31.2
Estimated audience size1,236,410

Audience persona

The typical Unreal Engine fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Unreal Engine in United States
RegionReachAffinity
California210,5431.55×
Texas109,5071.03×
Florida85,4101.02×
New York81,6011.18×
Georgia41,2831.08×
North Carolina39,8111.07×
Illinois39,4090.96×
Pennsylvania39,3540.95×
Washington38,8551.57×
Ohio33,6420.88×
Michigan33,4911.04×
Virginia33,4091.11×
New Jersey29,8990.95×
Massachusetts29,4581.21×
Arizona27,4981.09×
Tennessee23,7840.96×
Indiana21,1050.93×
Maryland20,9250.98×
Colorado20,3801.05×
Missouri19,7690.99×
Oregon18,2631.29×
Utah16,4641.49×
Alabama16,1430.93×
Wisconsin15,3280.82×
South Carolina15,2690.82×
Minnesota15,1300.85×
Oklahoma14,8281.08×
Kentucky13,9380.9×
Nevada13,5381.13×
Louisiana13,2590.83×
Connecticut11,9350.96×
Arkansas10,0740.99×
Kansas9,4250.97×
Iowa8,4550.83×
Mississippi7,5980.75×
Idaho7,0671.14×
New Mexico5,5980.9×
New Hampshire5,0911.05×
Nebraska4,9480.8×
Hawaii4,7900.9×
West Virginia4,7750.83×
Maine4,3550.98×
Washington, District of Columbia4,1301.11×
Rhode Island3,7430.95×
Montana2,9120.85×
Alaska2,8031.06×
Delaware2,3850.7×
Vermont2,2891.05×
South Dakota2,1700.76×
North Dakota1,9960.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Unreal Engine audience
BrandAffinityCategory
Vocal harmony23.04×Music & Radio
Grinch9.66×Movies & TV
Wikia7.05×Internet & Social Media
Iration39.54×Music & Radio
Dog breed1.91×Pets & Animals
Home construction2.06×Home & Garden
Berenstain Bears11.39×Literature
Elsword22.22×Games
Goop7.22×Internet & Social Media
Wok8.59×Food & Beverages
Governor of Michigan9.37×Politics & Society
Monogram4.78×Home & Garden
Atkins diet6.04×Health
Google Home6.4×Technology & Electronics
Jax Teller17.45×Movies & TV
Morphine (band)7.88×Music & Radio
Eutheria19.81×Pets & Animals
Hibachi6.65×Food & Beverages
La Jolla7.59×Travel & Leisure
Gordita8.91×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Unreal Engine audience
TraitClusterScore
Early Adopter MentalityPOWER2.66
LGBTQ+ IdentityOPEN2.01
Social Media UsageJOY1.33
IndividualismJOY1.26
Risk AppetiteTHRILL1.26
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Unreal Engine
CountryShare
United States21.7%
Japan7.2%
China6.6%

See Unreal Engine audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Unreal Engine have in United States?

Unreal Engine has an estimated audience of 1,236,410 people in United States, concentrated in California and Texas.

What is the gender split and age of Unreal Engine fans?

26.4% of Unreal Engine fans are female, 73.6% are male, with an average age of 31.2 years.

Which brands do Unreal Engine fans like most?

Unreal Engine fans show strongest brand affinity for Vocal harmony (23.04×), Grinch (9.66×), and Wikia (7.05×) over the country average.

Where do Unreal Engine fans live in United States?

Unreal Engine fans in United States are most concentrated in California (reach 210,543), Texas (reach 109,507), and Florida (reach 85,410). These three regions account for the largest share of the active audience.

What other brands do Unreal Engine fans also like?

Beyond Unreal Engine itself, the audience over-indexes on Grinch (9.66×), Wikia (7.05×), Iration (39.54×), and Dog breed (1.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Unreal Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.