Rascasse Audience Intelligence

Unreal Engine Audience in United States

A data profile of the people who buy, follow and care about Unreal Engine in United States — modelled from more than twelve digital signal sources. Unreal Engine has an estimated audience of 1,234,537 people in United States.

#218among Video / Board Game in United States#430in Games

The average Unreal Engine fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dropbox (service), Micro Center, Rosie O'Donnell, with strongest over-indexing on Dropbox (service) (23.54× the country average).

Demographically, the Unreal Engine audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Unreal Engine fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dropbox (service).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Unreal Engine profile in United States.

Audience size
1.2M
in United States
Gender
26.4%♀
73.6% male
Age
31.2
average years
Country rank
#20438
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Unreal Engine fans

26.4% are female, 73.6% are male, average age 31.2.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Unreal Engine audience in United States
MetricValue
Female26.4%
Male73.6%
Average age31.2
Estimated audience size1,234,537
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Unreal Engine audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3918%
40-4912%
50+7%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Unreal Engine audience comes from United States.

Worldwide audience distribution share by country for Unreal Engine
CountryShare
United States21.6%
Japan7.2%
China6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Unreal Engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Unreal Engine fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.48×
02California~200K1.45×
03Utah~20K1.45×
04Oregon~20K1.29×
05Idaho~7K1.12×
06Oklahoma~20K1.10×
07Nevada~10K1.10×
08Massachusetts~30K1.09×
09New York~70K1.08×
10Georgia~40K1.08×
11Virginia~30K1.07×
12Arkansas~10K1.07×
13Alaska~3K1.07×
14North Carolina~40K1.06×
15Vermont~2K1.05×
16New Hampshire~5K1.04×
17Texas~100K1.03×
18Arizona~30K1.03×
19Colorado~20K1.03×
20Hawaii~5K1.01×
21Michigan~30K1.00×
22Missouri~20K1.00×
23Washington, District of Columbia~4K1.00×
24Kansas~10K0.99×
25Rhode Island~4K0.99×
26Florida~80K0.98×
27Maryland~20K0.98×
28New Mexico~6K0.98×
29Maine~4K0.98×
30Connecticut~10K0.97×
31Tennessee~20K0.96×
32Indiana~20K0.96×
33Kentucky~10K0.95×
34Pennsylvania~40K0.94×
35Alabama~20K0.93×
36Montana~3K0.93×
37Illinois~40K0.92×
38North Dakota~2K0.92×
39New Jersey~30K0.91×
40West Virginia~5K0.91×
41Ohio~30K0.89×
42Iowa~9K0.86×
43Nebraska~5K0.86×
44South Dakota~2K0.86×
45Wisconsin~20K0.85×
46Minnesota~10K0.84×
47Louisiana~10K0.84×
48South Carolina~20K0.83×
49Mississippi~8K0.81×
50Delaware~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Unreal Engine, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Unreal Engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Unreal Engine audience
#·InterestCategoryAffinity×
01UplayInternet & Social Media79.36×
02Alice: Madness ReturnsGames59.13×
03Seagate TechnologyTechnology & Electronics37.47×
04Tom's HardwareTechnology & Electronics37.06×
05Rosie O'DonnellMovies & TV33.94×
06Water coolingTechnology & Electronics33.35×
07Western DigitalTechnology & Electronics33.20×
08UniFiTechnology & Electronics29.59×
09Dropbox (service)Technology & Electronics23.54×
10Micro CenterShopping16.93×
11RÜFÜSMusic & Radio13.27×
123D modelingTechnology & Electronics12.94×
13RobloxGames8.58×
14Elon MuskBusiness & Career8.09×
15Casino gamesGames8.08×
16Virtual realityTechnology & Electronics6.50×
17Strategy gamesGames6.21×
18SteamGames5.73×
19Sustainable energyHome & Garden5.24×
20GameStopGames4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Unreal Engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Unreal Engine audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.42×
Convenience OrientationPREMIUM1.88×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Unreal Engine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Unreal Engine have in United States?

Unreal Engine has an estimated audience of 1,234,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Unreal Engine fans?

26.4% of Unreal Engine fans are female, 73.6% are male, with an average age of 31.2 years.

03

Which brands do Unreal Engine fans like most?

Unreal Engine fans show strongest brand affinity for Dropbox (service) (23.54×), Micro Center (16.93×), and Rosie O'Donnell (33.94×) over the country average.

04

Where do Unreal Engine fans live in United States?

Unreal Engine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Unreal Engine fans also like?

Beyond Unreal Engine itself, the audience over-indexes on Micro Center (16.93×), Rosie O'Donnell (33.94×), 3D modeling (12.94×), and Uplay (79.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Unreal Engine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Unreal Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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