Unreal Engine Audience in Germany
Unreal Engine has an estimated audience of 228,038 people in Germany. 30.0% are female, 70.0% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Katie Piper, Hirtshals, Hollywood Vampires (band), Coachella, California, Personalised Gifts.
The average Unreal Engine fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Katie Piper, Hirtshals, Hollywood Vampires (band), with strongest over-indexing on Katie Piper (34.85× the country average). Demographically, the Unreal Engine audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Unreal Engine fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 36.3 |
| Estimated audience size | 228,038 |
Audience persona
The typical Unreal Engine fan in Germany is more male, around 36.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Katie Piper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,966 | 1.04× |
| Bayern | 40,324 | 1.1× |
| Baden-Württemberg | 35,452 | 1.14× |
| Hessen | 21,626 | 1.24× |
| Niedersachsen | 20,944 | 0.95× |
| Berlin | 15,443 | 1.51× |
| Rheinland-Pfalz | 11,056 | 0.97× |
| Sachsen | 9,539 | 0.85× |
| Schleswig-Holstein | 8,051 | 0.98× |
| Brandenburg | 6,079 | 0.86× |
| Hamburg | 5,285 | 1.03× |
| Thüringen | 4,644 | 0.8× |
| Sachsen-Anhalt | 4,401 | 0.74× |
| Mecklenburg-Vorpommern | 2,788 | 0.64× |
| Bremen | 2,521 | 1.29× |
| Saarland | 2,377 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Katie Piper | 34.85× | Movies & TV |
| Hirtshals | 17.07× | Travel & Leisure |
| Hollywood Vampires (band) | 9.25× | Music & Radio |
| Coachella, California | 15.62× | Travel & Leisure |
| Personalised Gifts | 1.77× | Home & Garden |
| Christmas Gift | 1.53× | Kids & Family |
| 3D printing | 1.89× | Technology & Electronics |
| Loincloth | 2.33× | Fashion & Accessoires |
| Horb am Neckar | 6.28× | Travel & Leisure |
| Atkins diet | 4.38× | Health |
| myDealZ | 2.1× | Shopping |
| Hypertext | 1.98× | Technology & Electronics |
| Prozis | 2.69× | Shopping |
| Figure painting (hobby) | 2.37× | Arts & Culture |
| Building insulation | 2.45× | Home & Garden |
| Buddy – The Buddy Holly Story | 2.7× | Music & Radio |
| Graham Greene (actor) | 2.16× | |
| Ireen Sheer | 1.54× | Music & Radio |
| Mülheim | 1.87× | Travel & Leisure |
| Footloose (1984 film) | 2.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Quality Awareness | PREMIUM | 1.67 |
| Need for Security | CONSERVATISM | 1.37 |
| Social Media Usage | JOY | 1.36 |
| Career Orientation | POWER | 1.35 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 7.2% |
| China | 6.6% |
See Unreal Engine audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Unreal Engine have in Germany?
Unreal Engine has an estimated audience of 228,038 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Unreal Engine fans?
30.0% of Unreal Engine fans are female, 70.0% are male, with an average age of 36.3 years.
Which brands do Unreal Engine fans like most?
Unreal Engine fans show strongest brand affinity for Katie Piper (34.85×), Hirtshals (17.07×), and Hollywood Vampires (band) (9.25×) over the country average.
Where do Unreal Engine fans live in Germany?
Unreal Engine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,966), Bayern (reach 40,324), and Baden-Württemberg (reach 35,452). These three regions account for the largest share of the active audience.
What other brands do Unreal Engine fans also like?
Beyond Unreal Engine itself, the audience over-indexes on Hirtshals (17.07×), Hollywood Vampires (band) (9.25×), Coachella, California (15.62×), and Personalised Gifts (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Unreal Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.