Palo Alto Networks Audience in United States

Palo Alto Networks has an estimated audience of 308,643 people in United States. 30.0% are female, 70.0% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Fortinet, Noah Cyrus, VMware, Nutanix, Speedway LLC.

The average Palo Alto Networks fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fortinet, Noah Cyrus, VMware, with strongest over-indexing on Fortinet (224.05× the country average). Demographically, the Palo Alto Networks audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Palo Alto Networks fans

Demographic split for Palo Alto Networks audience in United States
MetricValue
Female30.0%
Male70.0%
Average age43.9
Estimated audience size308,643

Audience persona

The typical Palo Alto Networks fan in United States is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Fortinet.

Top regions in United States

Top regions ranked by reach for Palo Alto Networks in United States
RegionReachAffinity
California132,6213.91×
Texas45,8051.73×
New York29,7221.72×
Florida17,2540.83×
Virginia13,3881.78×
Illinois13,0021.26×
New Jersey11,5931.48×
Massachusetts11,2181.84×
Georgia10,5911.11×
Washington10,3881.68×
North Carolina9,8301.06×
Pennsylvania9,1670.88×
Arizona7,6621.22×
Colorado7,4671.54×
Ohio6,7430.71×
Maryland6,2781.18×
Michigan6,0240.75×
Oregon4,8771.38×
Tennessee4,1740.67×
Indiana3,9920.71×
Missouri3,8840.78×
Minnesota3,8830.88×
Connecticut3,5601.15×
Nevada3,3851.13×
Wisconsin3,2510.7×
South Carolina3,0960.67×
Utah2,6800.97×
Washington, District of Columbia2,5532.75×
Alabama2,5220.58×
Oklahoma1,9310.56×
Kentucky1,9210.5×
Louisiana1,8590.47×
Kansas1,7950.74×
Iowa1,5400.61×
New Hampshire1,4221.17×
Hawaii1,3921.05×
Arkansas1,3480.53×
Idaho1,2750.82×
Rhode Island9891.01×
Nebraska9310.6×
Mississippi9200.36×
New Mexico7280.47×
Maine7140.65×
Montana5750.67×
West Virginia5720.4×
Delaware5340.63×
Vermont4320.8×
Alaska3740.57×
North Dakota3050.48×
South Dakota3050.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palo Alto Networks audience
BrandAffinityCategory
Fortinet224.05×Technology & Electronics
Noah Cyrus52.78×Music & Radio
VMware49.09×Technology & Electronics
Nutanix94.59×Technology & Electronics
Speedway LLC12.24×Food & Beverages
Apple Store9.91×Shopping
McAfee30.04×Technology & Electronics
United States Postal Service4.96×Business & Career
Cyber-attack48.24×Technology & Electronics
Thandie Newton20×Movies & TV
Straight Talk10.7×Technology & Electronics
Micro Center8.01×Shopping
Project Management Institute32.54×Business & Career
Alexandra Daddario9.13×Movies & TV
PSV Eindhoven31.77×Sports
Sunoco9.05×Cars & Mobility
Information security8.4×Business & Career
Antivirus software17.45×Technology & Electronics
DocuSign9.73×Technology & Electronics
Indeed.com3.31×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palo Alto Networks audience
TraitClusterScore
Need for SecurityCONSERVATISM6.38
PatriotismCONSERVATISM3.57
Career OrientationPOWER2.41
Family OrientationCONSERVATISM1.89
Early Adopter MentalityPOWER1.81
Risk AppetiteTHRILL1.8

Worldwide distribution

Worldwide audience distribution share by country for Palo Alto Networks
CountryShare
United States44.1%
India13.2%
Japan8.3%

See Palo Alto Networks audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Palo Alto Networks have in United States?

Palo Alto Networks has an estimated audience of 308,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Palo Alto Networks fans?

30.0% of Palo Alto Networks fans are female, 70.0% are male, with an average age of 43.9 years.

Which brands do Palo Alto Networks fans like most?

Palo Alto Networks fans show strongest brand affinity for Fortinet (224.05×), Noah Cyrus (52.78×), and VMware (49.09×) over the country average.

Where do Palo Alto Networks fans live in United States?

Palo Alto Networks fans in United States are most concentrated in California (reach 132,621), Texas (reach 45,805), and New York (reach 29,722). These three regions account for the largest share of the active audience.

What other brands do Palo Alto Networks fans also like?

Beyond Palo Alto Networks itself, the audience over-indexes on Noah Cyrus (52.78×), VMware (49.09×), Nutanix (94.59×), and Speedway LLC (12.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palo Alto Networks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.