Rascasse Audience Intelligence

Palo Alto Networks Target Market in United States

A data profile of the people who buy, follow and care about Palo Alto Networks in United States — modelled from more than twelve digital signal sources. Palo Alto Networks has an estimated audience of 324,674 people in United States.

#4794among Brand in United States#1182in Technology & Electronics

The average Palo Alto Networks fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Fortinet, Web server, Nutanix, with strongest over-indexing on Fortinet (140.07× the country average).

Demographically, the Palo Alto Networks audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palo Alto Networks fan in United States is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Fortinet.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palo Alto Networks profile in United States.

Audience size
325K
in United States
Gender
30.0%♀
70.0% male
Age
43.9
average years
Country rank
#46391
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Palo Alto Networks

30.0% are female, 70.0% are male, average age 43.9.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Palo Alto Networks audience in United States
MetricValue
Female30.0%
Male70.0%
Average age43.9
Estimated audience size324,674
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Palo Alto Networks audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4921%
50+32%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Palo Alto Networks audience comes from United States.

Worldwide audience distribution share by country for Palo Alto Networks
CountryShare
United States44.5%
India13.0%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palo Alto Networks audience in United States is strongest.

Fig. 05

Top regions by affinity

Palo Alto Networks customers by region in United States
#RegionReachAffinity×
01California~100K3.89×
02Washington, District of Columbia~3K2.72×
03Texas~50K2.03×
04Virginia~20K2.02×
05Massachusetts~10K1.85×
06New York~30K1.75×
07Washington~10K1.71×
08New Jersey~10K1.48×
09Colorado~7K1.43×
10Maryland~7K1.27×
11Oregon~4K1.27×
12Connecticut~4K1.22×
13Illinois~10K1.18×
14New Hampshire~1K1.16×
15Nevada~3K1.11×
16Arizona~7K1.09×
17Georgia~10K1.07×
18North Carolina~9K1.02×
19Utah~3K1.00×
20Hawaii~1K1.00×
21Rhode Island<1K0.99×
22Vermont<1K0.92×
23Idaho~1K0.88×
24Pennsylvania~9K0.86×
25Minnesota~4K0.86×
26Alaska<1K0.83×
27Delaware<1K0.82×
28Montana<1K0.81×
29Florida~20K0.80×
30North Dakota<1K0.80×
31Missouri~4K0.78×
32South Dakota<1K0.78×
33Maine<1K0.77×
34Kansas~2K0.76×
35Indiana~4K0.74×
36Michigan~6K0.73×
37Wisconsin~3K0.73×
38Nebraska~1K0.71×
39South Carolina~3K0.70×
40West Virginia<1K0.70×
41Tennessee~4K0.69×
42Iowa~2K0.69×
43Ohio~6K0.68×
44Arkansas~2K0.68×
45New Mexico~1K0.67×
46Oklahoma~2K0.63×
47Mississippi~2K0.63×
48Alabama~3K0.62×
49Kentucky~2K0.59×
50Louisiana~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Palo Alto Networks, United States
0.58×1.00×3.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palo Alto Networks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palo Alto Networks audience
#·InterestCategoryAffinity×
01FortinetTechnology & Electronics140.07×
02NutanixTechnology & Electronics70.52×
03VMwareTechnology & Electronics35.36×
04Cyber-attackTechnology & Electronics28.99×
05Project Management InstituteBusiness & Career22.78×
06Trend MicroTechnology & Electronics22.11×
07McAfeeTechnology & Electronics21.80×
08Thandie NewtonMovies & TV20.00×
09Vera FarmigaMovies & TV20.00×
10Bordeaux wineFood & Beverages20.00×
11Alan TuringPolitics & Society20.00×
12Amazon Web ServicesTechnology & Electronics15.02×
13Massive open online courseBusiness & Career14.99×
14Web serverTechnology & Electronics10.75×
15Kirsten DunstMovies & TV9.02×
16Information securityBusiness & Career8.80×
17Speedway LLCFood & Beverages7.14×
18Cloud computingTechnology & Electronics5.01×
19InnovationBusiness & Career4.49×
20T-MobileTechnology & Electronics2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palo Alto Networks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palo Alto Networks audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.60×
PatriotismCONSERVATISM4.42×
Family OrientationCONSERVATISM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palo Alto Networks audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Palo Alto Networks's target market in United States?

Palo Alto Networks's target market in United States covers an estimated 324,674 people, concentrated in California and Texas.

02

What is the gender split and age of Palo Alto Networks customers?

30.0% of the Palo Alto Networks audience are female, 70.0% are male, with an average age of 43.9 years.

03

Which brands do Palo Alto Networks fans like most?

Palo Alto Networks fans show strongest brand affinity for Fortinet (140.07×), Web server (10.75×), and Nutanix (70.52×) over the country average.

04

Where do Palo Alto Networks fans live in United States?

Palo Alto Networks fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Palo Alto Networks fans also like?

Beyond Palo Alto Networks itself, the audience over-indexes on Web server (10.75×), Nutanix (70.52×), Thandie Newton (20×), and VMware (35.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palo Alto Networks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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