Rascasse Audience Intelligence

European Fashion Audience in United States

A data profile of the people who buy, follow and care about European Fashion in United States — modelled from more than twelve digital signal sources. European Fashion has an estimated audience of 293,537 people in United States.

#13566among Topic in United States#1597in Fashion & Accessoires

The average European Fashion fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JoJo Siwa, QVC, Pinterest, with strongest over-indexing on JoJo Siwa (52.34× the country average).

Demographically, the European Fashion audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical European Fashion fan in United States is more female, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for JoJo Siwa.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the European Fashion profile in United States.

Audience size
294K
in United States
Gender
72.3%♀
27.7% male
Age
32.6
average years
Country rank
#48899
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of European Fashion fans

72.3% are female, 27.7% are male, average age 32.6.

Fig. 02

Gender split

72.3%
Female
27.7%
Male
Demographic split for European Fashion audience in United States
MetricValue
Female72.3%
Male27.7%
Average age32.6
Estimated audience size293,537
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the European Fashion audience in United States
Age bracketShare%
16-1939%
20-2919%
30-3917%
40-4917%
50+8%
Fig. 04

Worldwide distribution

16.9%

of the worldwide European Fashion audience comes from United States.

Worldwide audience distribution share by country for European Fashion
CountryShare
United States16.9%
Japan16.5%
Greece8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the European Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

European Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.28×
02Vermont<1K1.25×
03South Dakota<1K1.18×
04North Dakota<1K1.15×
05Utah~3K1.11×
06Montana<1K1.10×
07Minnesota~5K1.07×
08Colorado~5K1.06×
09Idaho~2K1.06×
10Delaware<1K1.06×
11Hawaii~1K1.04×
12Rhode Island<1K1.04×
13Maine~1K1.02×
14New Hampshire~1K1.01×
15West Virginia~1K0.99×
16Washington, District of Columbia<1K0.99×
17Nebraska~1K0.98×
18New Mexico~1K0.96×
19Massachusetts~5K0.95×
20Wisconsin~4K0.95×
21Oregon~3K0.95×
22Arkansas~2K0.95×
23Washington~6K0.94×
24Nevada~3K0.94×
25Mississippi~2K0.94×
26Kansas~2K0.94×
27Virginia~7K0.93×
28Iowa~2K0.93×
29Connecticut~3K0.92×
30California~30K0.91×
31New York~10K0.91×
32Illinois~9K0.91×
33Missouri~4K0.91×
34Oklahoma~3K0.91×
35Florida~20K0.90×
36Indiana~5K0.90×
37Maryland~5K0.90×
38South Carolina~4K0.90×
39Kentucky~3K0.90×
40Arizona~5K0.89×
41Louisiana~3K0.89×
42Michigan~7K0.88×
43New Jersey~7K0.88×
44Alabama~4K0.88×
45North Carolina~8K0.86×
46Tennessee~5K0.86×
47Georgia~8K0.85×
48Texas~20K0.81×
49Pennsylvania~8K0.81×
50Ohio~7K0.81×
Fig. 06

Affinity by region

Affinity by region — European Fashion, United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the European Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for European Fashion audience
#·InterestCategoryAffinity×
01JoJo SiwaMovies & TV52.34×
02Erin AndrewsSports20.00×
03The Old Spaghetti FactoryFood & Beverages17.86×
04FlipkartShopping15.27×
05QVCMovies & TV9.14×
06Jake PaulInternet & Social Media7.67×
07Weather forecastingHome & Garden7.03×
08LotteryGames6.07×
09Discount storesShopping5.15×
10FedExBusiness & Career4.35×
11Mortgage loansBusiness & Career3.78×
12Bank of AmericaBusiness & Career3.72×
13Shopping mallsShopping3.63×
14PinterestInternet & Social Media3.56×
15Vehicle insuranceCars & Mobility3.55×
16SubwayFood & Beverages3.15×
17Pizza HutFood & Beverages2.84×
18McDonald'sFood & Beverages2.75×
19FurnitureHome & Garden2.34×
20Macy'sShopping2.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the European Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by European Fashion audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.26×
Price SensitivityPREMIUM2.17×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by European Fashion audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Healthy LifestyleBALANCE0.87×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does European Fashion have in United States?

European Fashion has an estimated audience of 293,537 people in United States, concentrated in California and Texas.

02

What is the gender split and age of European Fashion fans?

72.3% of European Fashion fans are female, 27.7% are male, with an average age of 32.6 years.

03

Which brands do European Fashion fans like most?

European Fashion fans show strongest brand affinity for JoJo Siwa (52.34×), QVC (9.14×), and Pinterest (3.56×) over the country average.

04

Where do European Fashion fans live in United States?

European Fashion fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do European Fashion fans also like?

Beyond European Fashion itself, the audience over-indexes on QVC (9.14×), Pinterest (3.56×), Discount stores (5.15×), and Flipkart (15.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See European Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for European Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →