European Fashion Audience in United States

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European Fashion has an estimated audience of 293,537 people in United States. 72.3% are female, 27.7% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Home equity, Elsword, Fairy godmother, Eurail.

The average European Fashion fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Home equity, Elsword, with strongest over-indexing on Historic site (9.07× the country average). Demographically, the European Fashion audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of European Fashion fans

Demographic split for European Fashion audience in United States
MetricValue
Female72.3%
Male27.7%
Average age32.6
Estimated audience size293,537

Audience persona

The typical European Fashion fan in United States is more female, around 32.6 years old, with strong Tradition tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for European Fashion in United States
RegionReachAffinity
California31,7740.98×
Texas20,2870.8×
Florida19,1350.96×
New York14,7070.9×
Illinois8,5450.87×
North Carolina7,3680.83×
Georgia7,2150.8×
Pennsylvania7,0560.71×
Virginia6,6900.94×
Michigan6,6490.87×
New Jersey6,5550.88×
Ohio5,9270.66×
Colorado5,7741.25×
Washington5,6290.96×
Massachusetts5,3540.93×
Minnesota5,3271.27×
Arizona5,2930.88×
Indiana4,3680.81×
Tennessee4,2010.71×
Wisconsin4,1920.95×
Missouri4,0340.85×
Maryland4,0110.79×
Utah3,7981.44×
Oregon3,3871.01×
South Carolina2,8150.64×
Alabama2,5350.62×
Kentucky2,5050.68×
Connecticut2,3920.81×
Nevada2,1110.74×
Oklahoma1,9670.6×
Idaho1,9291.31×
Louisiana1,7760.47×
Iowa1,6390.68×
Kansas1,6250.7×
Mississippi1,5980.66×
Hawaii1,5521.23×
Arkansas1,4200.59×
West Virginia1,3190.97×
Alaska1,3172.1×
Nebraska1,1530.78×
Montana1,1481.41×
Rhode Island1,1371.22×
South Dakota1,1331.67×
North Dakota1,1031.83×
New Hampshire1,0870.94×
Wyoming1,0672.45×
New Mexico1,0590.72×
Maine1,0491×
Vermont1,0332×
Delaware9401.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for European Fashion audience
BrandAffinityCategory
Historic site9.07×Arts & Culture
Home equity2.94×Home & Garden
Elsword20×Games
Fairy godmother8.89×Literature
Eurail25.37×Cars & Mobility
Product design1.95×Business & Career
Jersey (fabric)20×Fashion & Accessoires
Laneige5.05×Beauty & Wellness
Whataburger1.63×Food & Beverages
JDSU2.77×Business & Career
Pillow1.69×Home & Garden
Home Bargains8.94×Shopping
Mathcore6.03×Music & Radio
Saving2.18×Business & Career
Information sensitivity6.5×Technology & Electronics
Vocal harmony3.34×Music & Radio
Goop3.77×Internet & Social Media
Harlow7.82×Travel & Leisure
La Opinión4.71×News
Zacky Vengeance18.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by European Fashion audience
TraitClusterScore
TraditionCONSERVATISM1.56
Luxury OrientationPREMIUM1.46
CreativityOPEN1.26
SustainabilityBALANCE1.23
Price SensitivityPREMIUM1.22
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for European Fashion
CountryShare
United States16.9%
Japan16.5%
Greece8.2%

See European Fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does European Fashion have in United States?

European Fashion has an estimated audience of 293,537 people in United States, concentrated in California and Texas.

What is the gender split and age of European Fashion fans?

72.3% of European Fashion fans are female, 27.7% are male, with an average age of 32.6 years.

Which brands do European Fashion fans like most?

European Fashion fans show strongest brand affinity for Historic site (9.07×), Home equity (2.94×), and Elsword (20×) over the country average.

Where do European Fashion fans live in United States?

European Fashion fans in United States are most concentrated in California (reach 31,774), Texas (reach 20,287), and Florida (reach 19,135). These three regions account for the largest share of the active audience.

What other brands do European Fashion fans also like?

Beyond European Fashion itself, the audience over-indexes on Home equity (2.94×), Elsword (20×), Fairy godmother (8.89×), and Eurail (25.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for European Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.